French suncare brand Hei Poa offers products enriched with Tahitian monoi, evoking the islands of Polynesia. For its first facial stick product, the brand worked with international beauty packaging manufacturer and supplier Quadpack to create a package with a reduced amount of plastic for easy application to the face. Launched in record time for the summer season, Stick Solaire Visage SPF50+ is now elegantly presented in Quadpack's signature 15g refillable Infinite Panstick.
"We were looking for sustainable packaging for our new SPF50+ sun stick. Quadpack presented us with several solutions, which inspired me. In the end, we were won over by the Infinite Panstick, which met most of our criteria: refillable, made of recycled plastic, with four-color printing and an ideal diameter."says Laura Emery, Product Manager at Hei Poa.
Infinite Panstick's 21.3 mm diameter - smaller than the market standard - facilitates application in very precise areas such as the bridge of the nose, lips and ears. To reduce the amount of plastic and encourage recycling, Hei Poa has chosen to add 50 % of post-consumer recycled plastic (PCR) to the single-material PP packaging. A refill is also provided: Eco-refill Sun Stick Face SPF50+ is available at an affordable price to encourage the use of refills.
Due to a short time-to-market, Quadpack began injecting the components while the design was being validated. After approval, particular attention was paid to decoration. Hei Poa's colorful motifs were applied by thermal transfer, because of the creative freedom this technique offers. The same care was taken with the decoration of the refill, so that it would not be perceived as an inferior version of the complete packaging.
"For a brand like Hei Poa, aesthetics are essential. We offer our customers the experience of what we call 'escape from everyday life'. We're very pleased with the packaging. The high-quality decoration meets our expectations and our customers love it. The feedback we receive mentions the ease of use, the aesthetics and the fact that it's more environmentally friendly. It's very gratifying to imagine a product, to create it in this way and to find that, in the end, the consumer appreciates it for the same reasons that motivated its launch".added Laura Emery.
