By launching its "Naturality Index", Givaudan intends to accelerate its own journey towards nature-friendly creations, in line with the company's raison d'être: to create with nature in mind. The aim is to "to show our love for nature in everything we do".states a press release
The Naturality Index is an evaluation tool. Its objective: to offer perfumers the possibility of taking into account the environmental impact of their ingredient selection, thus bringing a new dimension of differentiation to the creative process. The tool evaluates ingredients and formulas in terms of biodegradability, renewability, sourcing and other aspects affecting fragrance sustainability. The index is based on four aspects: positive environmental impact, ingredient origin, energy efficiency and responsible sourcing. These measures are in line with Givaudan's naturalness objectives, and meet the expectations of customers seeking more sustainable solutions for their brands.
"At a time when consumers are increasingly looking for original fragrances that are also sustainable, our Naturality Index is an invaluable tool for creating fragrances that respect nature. Our perfumers gain access to a new dimension that completes the creative process, while our customers benefit from reliable and unique measures of the sustainability of their olfactory solutions".says Maurizio Volpi, President of the Perfumes and Beauty division.
A responsible approach
The Naturality Index is part of the "Naturality Platform", a large-scale project launched a few years ago to establish a unique way of using a palette that respects nature, and to create a vision for future sustainable creations with a positive impact for consumers.
The Naturality Platform meets the expectations of consumers who aspire to fragrances designed with a conscious, authentic and responsible approach. It defines new holistic ways of creating responsible fragrances, using natural, renewable or biodegradable ingredients.
Its aim: to enable fragrances to be designed in a nature-conscious way. It is based on three pillars: a series of consumer research programs that identify their expectations in terms of the transition to responsible products; the "Naturality Guide", which provides market segmentation and understanding, defining new formulation rules and accompanying Givaudan's customers in the choices and parameters necessary for the development of nature-conscious fragrances; and the Naturality Index, which accompanies perfumers in their choice of ingredients.
