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Aptar Beauty and Pinard Beauty Pack: fully recyclable, omnichannel airless packaging in large format

Aptar Beauty and Pinard Beauty Pack have unveiled Future Airless PET, a fully recyclable, omnichannel airless packaging available in large format. Full recyclability is achieved by combining Aptar's PE Future pump with Pinard's patented PET bottle-in-bottle.

Aptar Beauty and Pinard Beauty Pack have combined their respective expertise in airless dispensing systems and plastic bottles to develop modern packaging for personal care, body care, hair care and sun care products.

Madalina Dragan, Personal Care EMEA Marketing Director at Aptar Beauty, explains: "This partnership was born of shared values - the desire to innovate, the demand for high performance and the quest for sustainability. Both our companies have a proven track record of excellence and have been awarded the EcoVadis Platinum Medal, which has fostered a strong synergy in our collaboration. Future Airless PET reflects our strengths and values.

Aptar's award-winning Future pump is made of single-material PE, fully recyclable* and compatible with omnichannel distribution. The push-button is optimized for e-commerce thanks to its lockable/unlockable ring and 360º rotation system, minimizing the risk of breakage during transport.

"When our first PET Airless prototype came out, we quickly saw that this major innovation would only be viable with a reliable, eco-designed pump, in order to offer a complete, robust and accomplished Airless solution. With Aptar and the launch of their Future pump, we found the ideal partner to meet market expectations by providing an end-to-end eco-designed solution. The mutual merger therefore became an obvious choice for both our companies.said Paulo Coelho, Plant Manager at Pinard Beauty Pack.

Pinard's patented PET double-wall airless bottle technology is deployed to create a flexible bottle inside a rigid outer container. This new bottle offers all the advantages of airless packaging: formula protection, good compatibility with cosmetic formulas, high restitution rate and use from any angle. The complete pack is also compatible with e-commerce**, having passed Amazon's rigorous ISTA-6 protocol. The PET (polyethylene terephthalate) bottle and PE pump are also available in PCR (recycled resin) for greater durability. The bottle can be made entirely from PET, while the metal-free pump can hold up to 52 % of PCR - all in food-grade material.

Future Airless PET has been certified by RecyClass and meets the highest standards of recyclability. Future Airless PET offers a wide range of customization options to reflect brand identity. Its high-end aesthetic thanks to transparent PET makes it an ideal solution for brands looking for a differentiating packaging on the shelf.

The product will be available in a 400 ml bottle with a 28 mm Snap on pump, with the option of adding a non-detachable tamper-evident seal. Market launch is scheduled for mid-2024.

* Fully recyclable when combined with a PE or PET bottle.
** Conforms to ISTA-6 Overbox test. Test results may vary according to shape and size of container and sample formula.

Photo credits:

  • Aptar - Pinard: DR
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