On July 12, Aptar inaugurated its new site dedicated to luxury packaging in Oyonnax, Ain. The new site reflects Aptar Beauty's strategic vision and the Group's strong roots in France.
Operational since early January 2023, Aptar's state-of-the-art, made-to-measure luxury beauty site in Oyonnax represents an investment of 42 million euros. It occupies a surface area of 25,000 m2 and employs 460 people.
Previously spread over five sites, 80% of its production tools were relocated in record time. Aptar Beauty's aim is to consolidate its leading position in the prestige packaging market, and even better, to make Oyonnax the new cradle of made-to-measure luxury packaging.
By bringing together five sites in a single location, Aptar aims to strengthen its core business at Oyonnax, by improving its production processes and optimizing the industrial and operational performance of its production unit.
Thanks to cutting-edge technologies, unique technical skills and the professionalism of its staff, Aptar Beauty aims to meet its customers' expectations and deliver a wide range of increasingly innovative, technically sophisticated, personalized and high-end products.
A true showcase for the Group's know-how, the Oyonnax site offers agility, flexibility and operational efficiency to further consolidate the transatlantic group's industrial leadership.
With this new site, Aptar renews its social and local ambitions. By choosing France and "Made in France", Aptar, the largest private employer in the south of the Eure and the largest employer in the Oyonnax area, confirms its territorial roots and its desire to contribute to the influence of French know-how, as close as possible to its European partners and customers.
A site that respects environmental issues
This investment is in line with Aptar's vision of offering tailor-made solutions and services to its customers, and ensuring their excellence, thus contributing to the success of French brands with innovative packaging solutions, drawing on the unique local skills and expertise of the region's subcontractors and technical partners.
Aptar Oyonnax has teamed up with the developer "M PLUS M" to create an industrial site that blends into the natural environment and respects both people and the environment, in partnership with Ademe and Clévia (Eiffage Group) for a bold, high-performance building.
In line with Aptar's policy of environmental excellence, the transformation of the Oyonnax site meets the most stringent standards in the field, and aims to reduce the carbon impact of the entire sector.
This building saves 45 % of energy and reduces CO2 emissions by 58 %, thanks in particular to the recovery of waste heat and the end of inter-site transport.
The Aptar Oyonnax project is a technical challenge: it recovers all the waste heat from its internal processes to become virtually self-sufficient, has a new daylight detection system (Led/Advanced system) and an extra-white roof to reduce air-conditioning systems. All these improvements have enabled the site to obtain Leed v4 Silver level certification, the first French industrial site to do so, as well as the Biodivercity label for the preservation of species around the site.
This initiative is one of Aptar's major achievements in terms of eco-responsibility. Worldwide, Aptar operates ten ISCC Plus-certified sites, over 95 % of its electricity consumption comes from renewable resources, and over 60 % of its production sites avoid landfill waste. Aptar's focus on sustainability has been recognized by numerous external organizations, such as EcoVadis. Since 2021, the company has retained the EcoVadis Platinum Medal, placing Aptar among the top 1 % of companies rated in terms of CSR.
New collaboration with Guerlain: the Evolux pump
Aptar Beauty has collaborated with Guerlain to develop a high-performance yet luxurious pump for its new Terracotta Le Teint foundation.
The Evolux pump has undergone a series of rigorous tests with Aptar Beauty's applied sciences department to ensure optimum compatibility with Guerlain's innovative formula.
Designed for exceptional skincare and make-up formulas, easy to use and dressed in an elegant metal finish, the Evolux pump offers a truly high-end consumer experience.
The pump's high-tech "Alpha" motor, made without polyoxymethylene, preserves the formula's virtues by protecting it from any contact with metal.
According to Aptar Beauty, it is the only engine on the market perfectly adapted to the specificities of new-generation formulations such as Terracotta Le Teint, the first liquid powder launched by Guerlain.
Manufactured in France at the Aptar Le Neubourg site, Evolux is finished in an anodized metal in the exact shade of Guerlain's signature gold.
The double G, the brand symbol, is finely engraved on the push-button - an elegant finish that complements the product's luxurious aesthetic.
Terracotta Le Teint was launched in March 2023. The Evolux pump also equips Guerlain's rejuvenating Parure Gold foundation, launched at the end of 2022.
