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Arcade Beauty lends its expertise to history's first olfactory novel

This novel, like no other, is enriched with olfactory illustrations. As the pages turn, readers can imagine the characters and some of the story's key moments, thanks to scented labels placed on a bookmark designed by Arcade Beauty.
After reading the novel and discussing it with the author, the perfumer was able to create a score dedicated to each of the key characters, and to the intense moments of the scenario, such as passion or discord.

Arcade Beauty at work

The group, which specializes in samples and mini-products, has created a bookmark printed on both sides and bound at the end of the book. A line of microperforations allows the reader to detach the bookmark and use it throughout the book.
For this project, Arcade Beauty chose to use its DiscCover concept, a transparent polyester label containing a dry perfume formula.
The 6 labels on both sides of the bookmark each correspond to a key moment in the story. They can be repositioned, allowing readers to return to them at will.

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