- advertising -

Bormioli Luigi collaborates with Scent of Africa

Scent of Africa is an African perfume house of Ghanaian origin. The brand showcases its continent through its Eternal Legends collection. Signed by great perfumers such as Nathalie Cetto, Olivier Pescheux and Delphine Lebeau, this collection brings out the olfactory terroirs of Africa through assertive feminine and masculine accents. 

"Through Scent of Africa, I wanted to honor Africa and its peoples, the generosity of a continent and the strong sense of belonging of its inhabitants."explains Tanal Ghandour, the brand's founder. Ginger from Nigeria, incense from Somalia, geranium and jasmine from Egypt, buchu leaf from South Africa... give birth to heady fragrances, dear to African culture. 

The collection revolves around male-female duets, such as Rakh and Nefee, Hagé and Laïka, Bellua and Bézi and now Fik and Gleti. It expresses African mythology through a contemporary tribute to local divinities. 

A complex bottle and cap design

Bormioli Luigi has put its experience and industrial expertise at the service of a demanding development. The bottle, initially created in a 50 ml format, is the fruit of a specific design. The decoration, with its multiple metallic, opaque and transparent shades, is created using an exterior lacquer that reveals a subtle gradient effect. This is combined with a pearlescent and glossy hot stamping finish, the effects of which distinguish between feminine and masculine fragrances. One of the main difficulties encountered during development was to harmonize the colors of the bottle and cap, while respecting their balance.

Another challenge was to apply hot stamping to the conical bottle. The cap evokes the shape of Africa, and the brand logo is inspired by the Sankofa symbol which, for the Akan people, means "return to" and symbolizes a return to one's roots.

The brand will launch a second range inspired by African materials and rituals in 2025, targeting the American and European markets.

External resources
Website

Sponsored content

site-industries-cosmetiques A smiling woman with long hair stands in an open field. The text reads: "See you at in-cosmetics global, April 8-10 in Amsterdam, stand 11J41. Discover the Holistic Beauty Study with Cerebiome® for skin health." The Lallemand logo is visible in the bottom corner.

New publication with Cerebiome® for the intestine-brain-skin axis

Lallemand Health Solutions' innovative formula shows benefits for occasional stress, sleep quality and skin appearance.
site-industries-cosmetiques A woman with long brown hair and green eyes poses pensively against a colorful background of automobile drafts. She touches her face with one hand, revealing pink lips and pale skin, while the lighting accentuates her features.

VividEYE™

Brightens dark circles and reduces puffiness.

Related articles

Our last issue

Listen to us!

Newsletter

en_USEnglish