At the Luxe Pack trade show held in Monaco from September 30 to October 2, 2024, Cosmogen, a French company specializing in application solutions for cosmetics, unveiled its new products. Innovation was the main theme.
"Our 2024 sales will be at least 15 % higher than in 2023. This is a superb performance, both in terms of our growth and in relation to a market that is rather sluggish.stresses Priscille Allais, CEO of Cosmogen. These results are due to innovation. The main products driving our growth this year are patented products."
Based on five major themes - "cryotherapy", "surgery like", "makeup artist", "candy bar" and "holistic beauty" - the numerous launches unveiled at Luxe Pack Monaco bear witness to the company's dynamism.
Looking for a cool effect
"The effect of cold on the skin is very popular with consumers, because the effect and the feeling are immediate, explains Maud Lelièvre, Marketing and Communications Manager. This applies not only to skincare products, but also to hybrid skincare and make-up formulas, where the cold effect provides the care and freshness we expect from these formulas. For example, we have developed Fresh Bottle: a small bottle containing a formula with a stainless steel applicator dipped directly into the formula".
Fresh Boottle is a transparent PET bottle with a stainless steel "dip in" applicator designed for application and massage. The applicator is available in five shapes and textures (Swirl, Mirror, Ribbed, V-Shape, Honey) to target different areas of the face and neck. According to its designers, the immediate cooling effect decongests, tones and firms the skin.
Application precision
In the medical-inspired, "surgery like" category, Cosmogen has extended its Needle range with its Needle Dropper product. Benefiting from new shades in 2024, the Needle tube was already inspired by cosmetic surgery, with a very fine metal applicator, enabling ultra-precise, targeted application, such as filling in wrinkles or targeting imperfections. The concept has now been extended to include a dropper for precise dosing of the amount of formula applied. "Very easy to use, the Dropper is a market classic. This gave us the idea of merging our popular Needle Tube with this Dropper concept, explains Maud Lelièvre. Needle Dropper combines a PET bottle and pipette with an aluminum applicator for ultra-precise dosing with a luxury finish." Oils, serums, hair care, make-up and hybrid formulas can all be dosed with this applicator.
Make-up: a variety of innovative applicators
The "makeup artist" theme is illustrated by the new Cosmogloss range. This new generation of hybrid applicators, composed of ultra-soft TPE micro-pins for application on the lips or around the eyes, is suitable for light-textured make-up and skincare formulas. It's also ideal for touch-ups, and easier to maintain than a flocked applicator.
For make-up, Cosmogen also offers a professional set of five brushes designed to perfect the complexion: a foundation brush to even out the face, a concealer brush to conceal dark circles, a powder brush for loose/compact powder, a blush brush to tint cheeks and a highlighter brush to sculpt cheekbones. The handle is in aluminum with a matte finish. The PBT bristles are also available in 100 % rPET.
Cosmogen's offer also includes a ceramic Kabuki, a luxurious professional brush available in two shapes: a round shape for compact/free powders, and a beveled shape for blushes and bronzing powders. The ceramic handle provides a cool effect when handled, and a high-end appearance.
Cosmogen also offers a whole range of sponges, including a multi-purpose sponge designed to be used like a finger, with a slanted side to camouflage dark circles, a pointed side to reach targeted areas perfectly, and a domed side to create a light touch. The pebble-shaped r-Cosmoblender range contains 30 % of recycled PU foam (PIR) to reduce waste.
Tips that recall the shape and texture of candy
The colorful, jello-like silicone tips of the new Jelly Silicon Brus range of hybrid brushes will appeal to those nostalgic for Dragibus candy, and seduce fans of bright colors! Featuring a lacquered wooden handle, these brushes are suitable for skin care, allowing the formula to glide easily over the skin. They can also be used with make-up to conceal imperfections. Special feature: the silicone tip doesn't absorb the formula, avoiding wastage.
Holistic trend
In Cosmogen's bestselling Squeeze'n range, featuring an applicator tip with patented on/off rotary closure, Squeeze'n Roll is now available in synthetic blue quartz, a more economical solution with properties identical to the original blue quartz. The cold stone helps tighten blood vessels and eliminate fluid that accumulates and causes puffiness.
Cold stones help tighten blood vessels and eliminate fluid that accumulates and causes puffiness. As part of Cosmogen's Squeeze'n range, featuring an applicator tip with patented on/off rotary closure, Squeeze'n roll is now available with synthetic blue quartz. An alternative to the original blue quartz, this synthetic version is more economical. Squeeze'n roll is also available with an applicator in imitation jade (serpentine), obsidian and rose quartz.
Another announcement from the Paris-based SME: its Maxi Squeeze'n Detox range is now also available in TPE. In line with the skinification trend, the tube can be topped with a cap, easy to use thanks to its rotating on/off system, for scalp massage. Once the tube is empty, the applicator can be removed for sorting.
Yaël Zajac
