Coverpla, specialist in turnkey packaging solutions for the fragrance and beauty industries, welcomes a pool of majority investors to its capital.
Founded almost 80 years ago, Coverpla has become a key player in the design, manufacture and distribution of high-end, customizable standard packaging for the perfume and beauty industry. The company - which has forecast sales of over 25 million euros in 2023 - has opened up its capital to new investors. With the entry of a pool of majority investors, the company has acquired new resources to accelerate its growth, while maintaining its entrepreneurial momentum.
With Geneo Capital Entrepreneur, MACSF, Société Générale Capital Partenaires, BNP Paribas Développement and Bpifrance renewing their confidence in Bruno Diepois, Chairman of Coverpla, and his team of associate managers, the aim is to respond to new opportunities, both in terms of innovation and the conquest of new markets. This step will also mark the ramp-up of the management team around Sébastien Saussereau, previously Coverpla's Administrative and Quality Director, who has been appointed Managing Director.
The international turn taken by Bruno Diepois when he joined the company in 2010 has enabled the French SME to serve brands in over 70 countries, with more than 250 references, subsidiaries in the USA and Italy, and a differentiating positioning in small and medium-sized runs of premium and niche products.
Renowned for the quality of its products, its agility, creativity and capacity for innovation, the Nice-based specialist in perfume bottles supports the development of very young brands and collaborates with major names in beauty.
"Opening up our capital to grow is a means to an end, not an end in itself. The management team is in place and I want to accompany this change while preserving the soul that has made Coverpla a success, based on our values of boldness, excellence, rigor and humanity.says Bruno Diepois.
"Coverpla is a company that has succeeded over the years in combining tradition and innovation, offering solutions that meet the targeted requirements of international brands. We're proud to be associated with such a high-performance company, and to be able to support it in the next stages of its development with the backing of a co-constructed and shared growth plan".says Delphine Jarnier, Managing Partner of Geneo Capital Entrepreneur.
