Avery Dennison's new range will be unveiled at Labelexpo 2023 alongside the latest innovations in connected packaging.
At Labelexpo Europe 2023, to be held in Brussels from September 11 to 14, 2023, Avery Dennison will launch AD LinrSave and AD LinrConvert, the first generation of decorative solutions. linerless based on patented microperforation technology. These solutions will significantly reduce label waste, lower CO2 and water footprints, while ensuring the functionality and shelf appeal of self-adhesive labels. This marks the next step in Avery Dennison's innovation journey, enabling the industry to move towards a more sustainable and connected future.
"AD LinrSave and AD LinrConvert are easy to integrate into existing equipment, and with up to 80 % more labels per roll, they enable more efficient production with fewer changeovers, explains Wayne Middleton, Senior Linerless Segment Lead EMENA at Avery Dennison. These more durable, linerless labels can be easily and accurately applied to a wide range of packaging types used in sectors such as food and beverages, wine and spirits, as well as household and personal care products."
These developments follow the April launch of AD XeroLinr DT, a durable, linerless alternative for variable-information labels.
Avery Dennison will also showcase the latest examples of "connected" packaging, with a series of tagged prototypes using RFID and NFC technologies.
At the event, Avery Dennison will host a series of 30-minute interactive "roundtables" on the latest sustainability trends and regulatory changes affecting the packaging industry:
- "How ecodesign can help you create more sustainable packaging".
- "The Packaging and Packaging Waste Regulation (PPWR), explained"
- "How the carbon footprint can help you measure environmental impact".
- "The Digital Product Passport (DPP): What is it and what opportunity does it hold for you?"
- "Chemical Strategy for Sustainable Development: What is it and how does it affect you?"
Steve Flannery, Senior Vice President and General Manager of Materials Group EMENA, comments: "At Avery Dennison, we place sustainability at the heart of everything we do, and envision a connected and circular future. Labelexpo is a great opportunity for us to showcase our new solutions and engage with our partners and customers on the key issues that will shape the future of our industry over the next few years, such as digital product passports and packaging and packaging waste regulations."
