Eau Thermale Avène is the first Laboratoires Pierre Fabre brand to reach one billion euros in sales, with 77 % generated internationally. Some 130 million units of Avène products were sold in 2023.
In France, the brand is the leader in the pharmacy channel*. Renowned for its dermatological expertise, Laboratoire Dermatologique Eau Thermale Avène markets 180 dermo-cosmetic skincare products, including the iconic Intense protect 50+ for sun protection, Cicalfate+ for repair care, and Spray d'eau thermale, one of which is sold every second worldwide.
"The billion euro mark is always a symbolic milestone for a brand and its teams. It's also an opportunity to remind ourselves that we have always been guided by a 'medical' mission, our raison d'être being to care for pathological skin. Our skincare lines, such as Sunsimed, Comedomed and Rosamed, are able to accompany or even limit the use of medical treatments. In 2024, our ambition will be to reinforce this medical anchoring and develop the most innovative dermo-cosmetic products on the market".says Anne Laure Nguyen Huy Lai, Eau Thermale Avène Brand Director.
In 2024, Eau Thermale Avène will launch new products dedicated to the treatment of skin disorders: visible scars and their repair, acne, and sun protection.
"Our affiliation with Laboratoires Pierre Fabre and the clinical studies we carry out at the Avène spa give us a head start in our understanding of patients and dermatoses. We are committed to preserving our medical roots, and going even further to improve the health and quality of life of all those suffering from skin disorders. In addition to launching strategic products in 2024, we aim to introduce care protocols that combine drugs and dermo-cosmetics, a breakthrough approach in the world of dermo-cosmetics. "says Gautier Doat, Medical Director of Laboratoire Eau Thermale Avène.
Eau Thermale Avène brand products are developed in Toulouse between the Pierre Fabre innovation center, located on the Oncopole campus, and the skin research center at Hôtel-Dieu. They are manufactured at the Avène (Hérault) plant, located as close as possible to the spring.
Avène's thermal spring water, with properties recognized by the French National Academy of Medicine since 1874, is an asset. Every year, over 3,000 spa visitors from all over the world come to Avène to treat skin conditions such as eczema, psoriasis, acne, ichthyosis or the cutaneous side effects of cancer treatments. All these pathologies have one thing in common: they considerably impair the quality of life of the people they affect.
* IQVIA 2023 - Pharmacy France
Photo taken from the Eau Thermale Avène website.
