Givaudan's Orpur collection was created in 2000 with the aim of exploiting the potential of iconic natural raw materials in perfumery.
"Strawberry Alcoholate Orpur", an ingredient created from strawberry juice manufacturing waste, makes its debut in the collection!
Perfumer Marypierre Julien and Natural Marketing Manager Eléa Noyant introduced Givaudan's newest upcycled fragrance ingredient on Instagram.
"Having access to natural 100 % fruits opens up the perfumer's palette and allows for much more explosive creativity in the initial notes. It brings a lot of naturalness and juiciness to a fragrance".says Marypierre Julien.
"This ingredient comes from the fruit juice industry. Thanks to this combination of flavors, fragrances, upcycling and new innovation techniques, we are now able to produce alcohol-soluble extracts that can be used for perfumes.explains Eléa Noyant.
"Strawberry is a very versatile product. It works very well as an eau de toilette, but it also works as a candle. It brings a very juicy and very green and sparkling note to the top. It goes very well with other fruits. It's also very floral.explains Marypierre Julien.
