Groupe Berkem, a leading player in plant-based chemistry, announces the signature of an agreement with Indchem International, a major global supplier of cosmetic ingredients for the beauty sector, for the distribution of its cosmetic ingredients in India.
Indchem International is one of the leading suppliers of ingredients for the lifestyle market, whose strength lies in analyzing and responding to constantly evolving market trends, guaranteeing their customers products with ever more stringent specifications than those demanded by the international market. With this new distribution agreement, Groupe Berkem is extending its strategy of international coverage of the lifestyle and cosmetics markets in India for its plant-based ingredients, via specialized distributors.
The Indian cosmetics industry was estimated at 5.49 billion euros in 2019, with ambitions to triple to 17.8 billion euros by 2025. The growth of the middle class and its purchasing power, the expansion of sales channels, the influence of celebrities, and the search for alternative outlets to China, are all factors for a strengthened demand for high-end cosmetics, for which the industry wants to be ready.*
Éric Moussu, Groupe Berkem Sales Director, comments: "Aware of the strong growth potential of the Indian market and the importance of bringing naturalness to cosmetic products in order to guarantee their quality and performance, we are very proud to be able to count on solid partners such as Indchem international, which has a strong presence in the territory, to ensure the distribution of Groupe Berkem cosmetic ingredients, and to participate in the naturalization of the cosmetics market, which is undergoing rapid transformation, while strengthening our international presence."
Tavleen Sainathan for IndChem International, adds: "We constantly support our customers and strive to be a one-stop solution provider. Our expertise in identifying specific products enables our customers to stand out in the markets they address. Thanks to leading players in plant-based chemistry like Groupe Berkem, we can reinforce this unique offer of quality products, and enable our customers to strengthen their position in the markets they address via high-end ingredients."
* Source: data from BusinessFrance
