In-cosmetics Global, the world's leading event for personal care ingredients, will be held in Amsterdam, the Netherlands, from April 8 to 10, 2025. It will host over 1,000 exhibitors.
To support brands seeking to meet changing consumer needs, industry leaders such as Basf, Lubrizol, Symrise, Lucas Meyer Cosmetics, Givaudan Active Beauty, Ashland, GFC Life Science, Evonik and Croda will be presenting innovations that respond to current developments in the sector.
In addition, new exhibitors from all over the world - including Germany, the Netherlands, the USA, Korea, China and India - will be showcased in a dedicated hall, as they aspire to become key players in the international personal care ingredients market.
Responding to changing market trends and priorities
The event will feature several zones and conference rooms, including the marketing trends room, sustainability zone, innovation zone, fragrance zone, sensory bar, make-up bar. It will host technical seminars, a testing and regulatory forum, the formulation laboratory and the testing discovery pavilion.
At this year's event, the Marketing Trends Theatre will be organized around three main themes: day one will focus on the European and global market, innovation and ingredient trends; day two will highlight key and emerging trends such as wellness and dermocosmetics; while day three will be devoted to the beauty trade and the future of the industry.
The Sustainability Zone, sponsored by AAK, will showcase the latest in green beauty, with sustainable sourcing solutions and eco-friendly formulations shaping the future of the industry.
Following its launch last year, the Sustainability Zone Forum, organized by Barbara Olioso, CEO of The Green Chemist Consultancy and in-cosmetics Global's Sustainability Advisor, will return in an expanded two-day format on April 8 and 9, 2025, and will now be located on the show floor for easy access. It will cover key topics including regulatory changes, life cycle assessment (LCA) and sustainable packaging.
In addition, Symrise, Mibelle Biochemistry, Probiotical and others will offer attendees exclusive insights into key trends impacting the cosmetics sector, such as skin screening and protection, mood-boosting neurocosmetics, and feminine care in the research and development pipeline.
Explore innovation, sensory experiences and advances in testing
The popular Innovation Zone, sponsored by Ashland, will highlight cutting-edge ingredient launches, with suppliers showcasing their key functional and active ingredient debuts, reflecting the amount of time and investment devoted to these innovations. Demonstrations in the area will highlight key products and technologies.
Other zones at in-cosmetics Global 2025 include the Fragrance Zone, where prestigious fragrance houses, ingredient producers and distributors will present exquisite aromas and scents. At the nearby Sensory Bar, attendees can discover transformative sensory experiences through innovative personal care formulations.
The Make-Up Bar, meanwhile, will inspire the next generation of color cosmetics, showcasing new pigments and formulations for eyeshadows, foundations, nail polishes and lip lacquers, all available for safe testing. These interactive areas are designed to enable R&D specialists to explore unique sensations and discover bold technologies and colors offered by exhibitors such as Luzi, IFF, Eurofragrance Iberchem S.A.U and MG International Fragrance Company.
New for 2025 is a focus on developments in regulatory testing and standards, designed to help brands justify science-based beauty claims, efficacy and standards. On the third day of the show, the Sustainability Zone forum will transform into a pop-up forum on testing and regulations, in partnership with Skinobs, which will address the latest regulatory updates, provide essential information on product testing and guide attendees through the intricacies of policy-making. The forum will also feature exclusive content on the latest advances in testing, including specialist sessions on longevity and anti-pollution efficacy. The "Testing Discovery Pavilion" and "Boost Your Test" initiatives - also in partnership with Skinobs - will offer a dedicated space for exploring the latest testing methodologies.
Technical seminars
In addition, technical seminars will offer attendees free access to explore the latest ingredients and technologies, with sessions that delve into specifications, scientific data and evidence that highlight how suppliers' innovative concepts can elevate product development strategies. Leading suppliers such as LipoTrue, Eastman, Vantage Personal Care and Sytheon will participate in the presentations.
Meanwhile, the Formulation Lab, sponsored by Brenntag and run by award-winning cosmetics scientist Lorna Radford, will offer formulators hands-on experience of formulating with new ingredients, enabling them to hone their skills and experiment with emerging techniques.
"We're delighted to be returning to the Netherlands next year for in-cosmetics Global 2025. The Netherlands, Germany and the Nordic countries represent important and influential beauty markets, and for 2025 we are particularly excited about deepening our engagement with these important regions.said Roziani Zulkifli, Director of in-cosmetics Global. As always, science, innovation and sustainability remain the backbone of the industry, and the event will continue to support Europe's leadership in cosmetic science. We look forward to showcasing the best in cosmetic science, with expanded exhibition programs and new collaboration opportunities."
