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Jean-Paul Gaultier's La Belle Fleur Terrible in Pure Trade

Specializing in the design and development of high-end promotional products and secondary packaging for leading luxury and cosmetics brands, Pure Trade reveals a new facet of its expertise by adorning the blue bottle of Jean-Paul Gaultier's Belle Fleur Terrible with embroidery designed in two layers and four parts. 

The technical challenge was to sew the different parts together, with constant orientation for homogeneous positioning.

Pure Trade had already produced secondary packaging for the Jean-Paul Gaultier brand, including metal boxes for certain collector's editions.

This latest achievement underscores Pure Trade's ability to facilitate the brand development process by providing complementary, integrated solutions from a full-service perspective.

Photo credits:

  • PURE TRADE - JEAN PAUL GAUTHIER - La Belle Fleur Terrible: DR
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