The new Lumson website is now online. It is not a simple "restyling" but a completely new portal with an underlying theme of user-friendliness. With intuitive graphics, innovative content organization and a series of new sections, the site combines functionality and comprehensiveness, so that it is rich in information and at the same time extremely easy to navigate. The new site reflects the group's brand identity and marks an important step in the company's digital transformation journey. Among the new features of the new portal that stand out are the configurator, an application that allows customers to simulate their product, the area dedicated to sustainability with the objectives achieved and those to come, and the section dedicated to brands, with some examples of customers, both Italian and international, who have chosen Lumson as a partner thanks to its immense expertise and know-how.
Key words: user-friendliness and completeness
" Our goal is to provide an innovative customer experience for users accessing lumson.com.- explains Fabio Manzoni, Group Marketing Manager Lumson. As the evolution of the market has now made clear, the B2B world is becoming more and more like the communication methods of the B2C world. Every day, business users increasingly appreciate the same communication experience in the B2B world as they have as consumers. We have achieved this by combining user-friendliness and comprehensiveness and by giving current and future customers a taste of our technical, technological and manufacturing know-how. Thus, the new site is configured as an easy-to-navigate portal, where customers can find the information they are looking for and "test drive" the Lumson Group's know-how in developing packaging solutions and dispensing systems for cosmetics and make-up."
The configurator, to "create" your product online
" For this purpose - explains the manager - In the Product Area, an interactive configurator has been implemented that allows the user to create an exact replica of their item by selecting the bottle and combining it with different pumps and accessories available. Once the product is determined, the user can print all the information and send it directly to the sales department to finalize the project. Two other important new features are the "Sustainability" section, which demonstrates the importance and commitment with which Lumson approaches the SDGs (Sustainable Development Goals), and the "Human Resources" section, where the details of each position are described and job candidates are presented with the professional growth opportunities offered by the Group" .
Designed and built with responsive technology that allows the site to automatically adapt its layout and provide an optimal viewing experience from any device, without the need to continually scroll or resize content, the new site is intended to be an information tool for all stakeholders. In the "News & Events" section, users can find an updated list of trade shows and events, awards and recognitions, and upcoming innovations, while clicking on "Who We Are" will tell them about the company's history, values and mission.
