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Packaging, a source of well-being

Quadpack has designed maple caps and rings, as well as perfume roll-on caps for Neuraé, Sisley's neurocosmetics brand.

Neuraé, Sisley's new brand, connects skincare with well-being thanks to formulas composed of at least 95 % of ingredients of natural origin. 

The brand offers "solutions for dull, tired or taut skin, affected by our emotional state." A tribute to positive emotions, it focuses on joy, energy and serenity through a three-step routine. The collection is packaged in glass bottles and jars, adorned with maple wood caps and rings designed by Quadpack, the international manufacturer and supplier of beauty packaging and the originator of roll-on caps.

The Neuraé range includes a serum called "Harmonie", face creams called "Joy", "Energy" and "Serenity", and "Boosters d'Émotions" roll-on fragrances to amplify the effects.  

The brand was clear about its objectives for the containers: "we aim to reduce our plastic footprint by using glass, recyclable plastic and wood." Quadpack's wood experts worked with Neuraé to select the right type of wood and finish. The brand chose maple for its light surface and smooth, refined finish.

Rings and caps for droppers, jars and roll-on applicators were custom-designed and manufactured in Quadpack's wood factory in Spain, powered by renewable energy and equipped with a biomass plant to process production waste.

Quadapack emphasizes that, obtained exclusively from sustainably-managed forests, each wooden component is unique and has its own graining. What's more, the closures have been branded thanks to a delicate laser engraving process. "The laser was carefully calibrated to ensure superficial marking and avoid the typical burnt effect, and the maple provided an ideal base."says Quadpack.

The "Boosters d'Émotions" roll-on fragrances, ideally sized for use at any time of day, are presented in 6.5 ml glass bottles lacquered and decorated with a monochrome silkscreen. The ball applicator of each variant features a semi-precious stone: jade for energy, rose quartz for joy and amethyst for serenity. The cover is also made of maple.

"Overall, natural wood, glass and semi-precious stones reinforce the sensoriality of the range and help Neuraé in its quest to "cultivate skin beauty in connection with well-being""says Quadpack.

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