A true pioneer in sustainable and ethical fashion, Stella McCartney wants to bring a new, more responsible alternative to the selective beauty market called Alter-Care. This new range of natural, vegan, effective and responsible skincare products was developed in partnership with LVMH Beauty Division. It consists of three products: Reset cleanser, Alter-Care serum and Restore moisturizer.

Each step of the product life cycle has been studied in order to minimize its environmental impact: the formulas are of natural origin, clean, vegan and cruelty free. The packaging is eco-designed, recyclable and refillable.

Alter-Care Serum and Restore Moisturizing Cream feature a 50ml refill in a glass bottle, elegantly coupled with an airless pump that allows the formula to be used to the last drop.

The refills have also been designed for mobile use. They can be unscrewed from their bottles and transported easily thanks to their service cap, guaranteeing easy use and a tight seal. Whatever the use, these packagings meet the brand's requirements in terms of eco-design, efficiency and aesthetics.

Texen acquired PRP's flexible packaging business in February 2022. The successful collaboration of their experts and the LVMH teams made this innovative project a success.

Texen shapes the refills from a multi-layer, decorated and recyclable film, ensuring all the barrier effects required for optimal protection of these new ultra-clean formulas. It injects and then welds the head of the pouch onto which a service capsule fits in order to create these refills that can be used alone, in a nomadic version. All the components of this new type of packaging are recyclable.

Thanks to the international ISCC+ certification, Texen is able to promote virtuous production methods and the use of recycled or biomass materials, further strengthening its commitment to environmental responsibility.

For this innovative and demanding box, L'Occitane en Provence called upon all the Verpack group's trades, from the design of the project to the delivery of the packaged products. The pledges were multiple, the ecological footprint reduced to its maximum.

L'Occitane en Provence, a long-standing client of the Verpack group, never stops reinventing itself. Throughout the year, the brand competes with creativity without compromising its environmental commitment. For this Christmas, its desire to innovate was made possible thanks to the complementary skills that the group capitalizes on in France, an exceptional offer in Europe. When closed, this creation is presented in a cubic form, easy to transport and store. The surprise then comes from the inside. When fully opened, the box becomes a calendar, revealing its 24 secret compartments. L'Occitane called it Mon Coffret Magique de l'Avent.

The story begins with a project that the brand had been thinking about for a long time. The one nicknamed "Rubik's Cube" had to combine the practicality of the shape with the theatrical opening of a painting. This all-cardboard creation required a solid upstream work from Verpack's integrated design office. The cardboard structure is covered with a printed paper, each box is designed as a case inserted in the structure. Printing with meticulous color marking, cutting, gluing of the boxes, automatic assembly of the boxes, manual assembly and volume setting, packaging of the products, the multiple stages had to be linked with agility under the dexterity of the project managers who became conductors. The challenge was to ensure the perfect link between manual and automatic operations, to insert quality controls, to manage reduced transport times, to coordinate the schedules of machines and men, right up to the packaging of products produced on line.

This industrial and logistical challenge was carried out on the two Burgundy sites of the Verpack group. Between them, they group together all the trades required by the project. Their proximity allowed us to save on transportation and optimize the shuttles. In order to reduce the carbon footprint, the boxes, which are already convenient to store in the box, were installed in specific non-woven containers, without the need for individual packaging, a precious saving of material.

Avery Dennison, a leader in materials science and digital identification solutions, will showcase at Paris Packaging Week 2023 its new premium and sustainable label materials and digital innovations for connected labels.

On January 25 and 26, 2023, at the Porte de Versailles exhibition center, visitors will be invited to discover the crucial role that a product label can play in the luxury sector's eco-friendly journey, which involves using sustainable materials without compromising the aesthetics, refinement and elegance that consumers have come to expect from a luxury brand. Avery Dennison's digital identification solutions will feature technologies such as Near Field Communication (NFC). Used in luxury labeling, this short-range, contactless communication technology offers customers an interactive experience with the brand, directly from their smartphone.

" High-end brands seeking to maintain their status in the luxury market are looking for new recycled and plastic-free materials, and are turning to innovative technologies to meet customers' wishes. They are becoming more environmentally responsible and opting for a more economical supply chain and transportation. ", says Vladimir Tyulpin, Market Segment Leader for Premium Packaging Solutions, Avery Dennison. " We are eager to prove to brands that it is possible to create a luxurious aesthetic with sustainable materials that not only reduce the environmental impact of labels, but also pave the way for connected products that can communicate a sustainable message. "

At the Avery Dennison booth, visitors will be able to embark on an interactive journey and discover the sustainable solutions available to all sectors in luxury packaging design. The program will feature immersive demonstrations, innovative prototypes for the food, beverage and beauty industries, and insightful perspectives on the impact of digital technologies on sustainability, leading to greater transparency, enriched consumer experiences, and a true bond of trust with the customer.

"Elements": immersive prototypes for luxury food, beverage and cosmetic brands

In partnership with Estal, Favini, Grafical, Luxoro-Kurz and O,nice! Design Studio, Avery Dennison has developed six "Element" prototypes to showcase its portfolios of premium, sustainable and safe products. They will be on display in their physical version at the booth, with the goal of raising awareness of environmental issues. The prototype labels will also be scannable for additional context, using Avery Dennison Smartrac digital identification solutions.

"Once Upon A Time": how to reinvent luxury brands in the face of stereotypes

On the Avery Dennison stand, the second experience is dedicated to the beauty sector. Straight out of a fairy tale, 'Once Upon A Time' highlights the imperative for brands to constantly evolve their approach to customers through design. In collaboration with Supperstudio, Kurz, Estal, Etiquel, Amorin, Etinsa and Egisa, seven prototypes were developed to reinterpret a traditional fairy tale in light of the social and inclusive issues of our time, such as ageism and the body positive movement.

Today, the luxury industry cannot exist in the physical world without a presence in the digital world. Moreover, in a recent Avery Dennison survey of 7,500 people worldwide, 43 % of cosmetics shoppers said that clear product provenance and journey was important to them, while more than a third (36 %) added that a brand's transparency about the composition of its products encouraged them to make more eco-friendly purchases.

NFC technology also allows brands to authenticate their products and thus fight against imitation and reproduction. A valuable asset in the beauty sector, where counterfeiting figures are among the highest in the world.