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Schwan Cosmetics expands its product range

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The editorial staff
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Schwan Cosmetics expands its product range with "bullet" lipsticks, whose four powerful formulas and unique packaging options will be unveiled at MakeUp in NewYork.

The color cosmetics manufacturer pursues a one-stop-shop approach to the lip segment, using its global network of partners.

Designed to meet every situation and with high quality at the heart of its concerns, Schwan Cosmetics launches its brand new bullet lipsticks with a Lip Serum Stick, a 2in1 Lip Butter, a Cream Matte Lipstick, and a Soft Powder Lipstick, representing a wide variety of customization possibilities.

Regarding the expansion of their product offering, Thomas Krasser, Senior Vice President Business Development at Schwan Cosmetics, said: " Extending our range to include lipsticks is a natural step for us, and fits perfectly with our customers' need for high-quality local products in such a key make-up category. We have been at the forefront of innovation in lipsticks for many years, and this extension enables us to extend our expertise in formulas and processes to offer products and services that go beyond market standards. Thanks to our global presence and a strong network of highly innovative packaging partners, we are convinced that we can bring added value to our customers through agile and scalable local sourcing of lipsticks. ".

Each lipstick meets different customer needs in terms of formula and packaging. Finishes range from soft and glossy to suede, silky matte and luminous. They are enriched with skincare ingredients and fragrances to offer even more customization possibilities. To represent different needs, from entry-level products to high-end and luxury solutions, five different cases have been selected and embellished with individual decorations.
From screen printing and hot foil stamping to 4C printing on paper, gradient metallization and digital printing, Schwan Cosmetics demonstrates the diversity of possibilities for personalizing lipsticks according to brand identity.

Portfolio expansion launched with the " This is me! This is who I want to be "and is based on the belief that while lipsticks alone can't change the world, the people who wear them can.

To get closer to this state of mind, the development of the collection was inspired by the feeling evoked by the application of lipstick and the fact that it is more than just a beauty routine. More than that, it can boost self-confidence and, especially in the wake of the pandemic, it's a tool for expressing one's uniqueness.

The samples will be available in three to six different shades per formula, and will be presented for the first time at MakeUp in NewYork on September 14 and 15. River Pavillion - Stand A19.

Woodacity satisfies Shiseido's desire for its new fragrance collection

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The editorial staff
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Challenged by the brand, Quadpack pushed back the boundaries and developed a custom cap in pure wood for its fragrance range.

Where there's a will, there's a way. This saying applies perfectly to the collaboration between international beauty packaging manufacturer and supplier Quadpack and Shiseido on the Woodacity cap. which oversees the new fragrances "L'Eau d'Issey Eau & Magnolia" and "L'Eau d'Issey pour Homme Eau & Cèdre". These unique, made-to-measure caps in pure wood were the result of intense research and development, motivated by his wish to satisfy Shiseido's desire for a single-material cap on an organic base for its fragrance collection.

Two years later, the design team and engineering department have brought Woodacity to life.This pure-wood solution features no plastic inserts and, thanks to its "solo push" grooved design, provides a watertight closure system that protects the formula. As well as being functional and durable, these hoods offer unrivalled aesthetics.

The women's fragrance bottle, covered by an elongated cap, and the men's version, featuring a cap resembling a cedar burr, offer a minimalist design that represents a "return to the essentials" and echoes the raw nature from which they draw their inspiration. "We're very proud of the Woodacity hoods we've developed for Shiseido. Thanks to our long-term partnership with the brand, which challenged Quadpack to bring this innovation to life, we now offer one of our most innovative wooden systems," explains Denisa Stircea, Wood Category Lead at Quadpack.

Both hoods are made in Europe, and the wood comes from sustainably managed European forests.

The new BioPure braided tubing assemblies offer a comprehensive solution for transferring
delicate fluids

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The editorial staff
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BioPure Braided Hose

Watson-Marlow Fluid Technology Solutions (WMFTS) announces BioPure braided tubing assemblies dedicated to manufacturers looking for total solutions consisting of tubing, fittings and test certificates, in delicate fluid transfer applications in bioprocesses.
 

These new assemblies provide a safe, reliable and reproducible method of high-pressure fluid transfer: made of braided silicone, they combine BioPure platinum-hardened silicone tubing with biopharmaceutical-grade stainless steel tri-clamp fittings. They are reusable once autoclaved.

This global solution reduces supply chain risks for the biotech and pharmaceutical industries, and guarantees quality control by a single supplier.
Mark Lovallo, Product Manager - Fluid Transfer at WMFTS, comments: " Watson-Marlow is one of the only suppliers on the market to produce biopharmaceutical-grade silicone tubing and hygienic stainless steel fittings in-house. With decades of experience in silicone extrusion, CNC machining, tube assembly and testing, Watson-Marlow offers a unique opportunity for end-users to minimize supply chain risk and source silicone tube assemblies from a trusted supplier. "
Tubes are available in custom lengths and come with a permanently crimped stainless steel tri-clamp fitting. All assemblies are pressure-tested to verify and confirm their integrity; they meet USP Class VI standards with 316 stainless steel fittings and SF4 surface finish.

- Global solution: tube assembly with fittings, supplied with test reports for the industry.

- Reduce supply chain risks and ensure quality control from a single supplier.

- Reliable fluid transfer for the biotech and pharmaceutical industries 

Vegan Pro Brushes the new collection from Morphe

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The editorial staff
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This autumn, Morphe returns to its roots and flagship expertise with its first exclusive line of vegan brushes. Comprising 20 state-of-the-art references, the collection Vegan Pro Series brings together the essentials for eyes and complexion to enhance every look, every day. 

Features:

  • From synthetic bristles high technology for perfect dispensing without material loss
  • Brushes for double tips for versatile, multifunctional use
  • Certified wooden handles FSC

Synthetic technology. High performance. The Vegan Pro Series range includes essential 100% vegan brushes, tools and sets, specially designed to enhance artistic looks every day, whatever the level. Each piece is made with
precision made from quality materials and state-of-the-art synthetic bristles for perfect application.

Professional quality
20 new brushes designed by makeup-artists for users of all kinds
level.
Focus on performance
The latest technology synthetic bristles collect and deposit
perfectly.
Precision engineered
Tested to minimize material loss and maximize hold.
100% vegan

Medicinal herbs for organic cosmetics to grow on smart vertical farms: Capsum opens a lab farm in its research center using iFarm technology

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The editorial staff
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Capsum, an artisanal cosmetics manufacturer from France, has launched an innovative vertical farm to grow its natural ingredients with an IT-driven approach in a fully controlled environment. A pilot laboratory farm is able to produce microgreens, herbs and flowers. All processes are software-driven, with no human/weather/logistical factors - enabling totally predictable nutrients with absolute eco-safety. Vertical farming is widely used to produce ultra-fresh leafy greens and vegetables locally in cities.

iFarm has completed work on Capsum's state-of-the-art agricultural laboratory, a joint project announced for late 2021. Located on the company's existing R&D site at its Marseille plant, the lab enables Capsum scientists to grow their own high-quality ingredients for new cosmetic formulas. Using iFarm technologies for vertical farming, Capsum will grow a range of crops, including microgreens and flowers. The experimental farm is controlled by iFarm Growtune software, which provides Capsum with the tools and data needed to optimize plant growth.
" Indoor cultivation is perfect for the beauty industry, as it allows us to grow in a fully controlled environment, without pesticides or harmful chemicals. iFarm's technology meets the needs of our researchers, as they can vary a wide range of parameters "said Capsum CEO Anthony Briot. The pilot lab includes the automatic control system and three growing rooms with experimental racks based on Ebb-and-Flow hydroponic technology. The facility enables Capsum to conduct experiments, test new plant varieties and streamline its supply chain with home-grown, pesticide-free cosmetic ingredients. Microverts are one of the plant types used in Capsum's organic cosmetics, and they are currently researching innovative extraction methods. The research process is long and complex, but all the technologies needed to continue production and R&D year-round are already in place. The potential benefits of indoor farming for innovative cosmetics companies go beyond the laboratory setting. " With iFarm, customers can start with an R&D project, then expand to industrial production of herbs, flowers and micro vegetables, with full hardware and software support along the way. A stable, predictable crop throughout the year, guaranteed to be free from potential contamination by pesticides or other harmful chemicals, would also be beneficial for larger production volumes. "said Timo Koljonen, iFarm's Vice President of Sales.

Silab further improves its EcoVadis score

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The editorial staff
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The EcoVadis rating platform has once again rewarded SilabB's CSR policy by awarding it Gold status.

Year after year, Silab strengthens its commitment to CSR, an investment that is reflected in a steady improvement in its EcoVadis score. In 2022, the company achieved a score of 74/100 (compared with 73/100 in 2021 and 2020, and 69/100 in 2019), and for the first time obtained an "advanced" level in all areas assessed (Environment, Social & Human Rights, Ethics and Responsible Purchasing). This result places Silab among the top 2% companies rated by EcoVadis.

Xavier GAILLARD, Chief Strategy Officer at Silab, comments: " We welcome this new rating, while remaining aware of our room for improvement. This score increase clearly illustrates Silab's proactive and sustainable CSR strategy, and reflects a shared commitment on the part of management and all our teams, of which we can be proud. Unfortunately, this increase does not allow us to maintain the Platinum level of the previous two years, as EcoVadis has strengthened its requirements by raising the minimum threshold for this category to 75/100. The levers for optimization have been clearly identified, and we intend to pursue our commitment to continuous improvement, in particular through our Actively Caring program, which sets clear and ambitious objectives for sustainable development over the next five years. ".

Details of this program, together with an annual report detailing the company's actions (in terms of sustainable strategy, human potential development, responsible sourcing, environmental protection and community support), can be found on the company's website.

CosmeticBusiness: find inspiration, innovations and trends

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The editorial staff
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CosmeticBusiness 2022 Foto: Leipziger Messe GmbH / Fotograf: Martin Klindtworth

From June 1 to 2, 2022, 326 exhibitors and company representatives from 26 countries presented their innovative products and offers for the development, production and launch of cosmetics in three exhibition halls in Munich. The exhibition and specialized program provided cosmetics professionals with new approaches to optimizing their product development.

The exhibitors, divided into four exhibition areas (ingredients, production, packaging and service), presented their new products and solutions for the cosmetics industry over a total surface area of 11,000 m2. Representatives from 26 countries, including France, Italy, Poland, the Netherlands and Switzerland, were present.

Focus on news and innovations

The theme of the show, "Turn Trends into Business", was addressed by both the special events and the specialist program, to highlight industry trends and exhibitors' innovations. Sustainable product concepts, recyclable packaging and cost-cutting potential dominated the range of topics covered. For the first time, CosmeticBusiness featured a start-up area in the Innovation Corner. The "Meet the Start-up" format offered young companies from the cosmetics subcontracting sector the opportunity to present themselves to a broad specialist audience and to establish professional contacts with cosmetics manufacturers.

Exhibitors and visitors alike were very satisfied

Exhibitors were very positive about the show. According to a survey by the independent market research institute Gelszus Messe-Marktforschung, 89 % of exhibitors considered their participation at the show a success, and 93 % plan to return to exhibit at CosmeticBusiness next year.

Visitors are not to be outdone, as 84 % consider their visit to the show to have been fruitful. Almost all visitors (95 %) plan to return to CosmeticBusiness next year. Keeping abreast of new products and trends, exchanging ideas with business partners and making and maintaining professional contacts top the list of visitors' motivations. A quarter of this year's visitors came from abroad, particularly from Austria, Switzerland, Poland, Italy and Spain. Overall, trade visitors came from 33 countries.

The next CosmeticBusiness will take place from June 14 to 15, 2023 at the MOC in Munich.

Shiseido Beauty Innovations Fund lead investor in Trautec

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The editorial staff
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The Shiseido Beauty Innovations Fund, established by the Chinese subsidiary of Shiseido Company, Limited ("Shiseido"), Shiseido China Co., Ltd. and Boyu Capital, announces its first investment in Jiangsu Trautec Medical Technology Co., Ltd. (Trautec). Shiseido will be the main investor with an investment of nearly RMB 100 million. In addition, Shiseido will form a strategic partnership with Trautec to work together in areas such as product R&D, raw material sourcing and sales channels to accelerate the exploration of new areas in functional skin care.

Founded in 2015, Trautec is dedicated to the development and production of recombinant collagen-based biomaterials for the primarily medical and cosmetic industries. As an industry pioneer, Trautec operates the complete value chain, from R＆D to distribution, holding multiple intellectual property rights to the development of recombinant collagen, and owning its production plant located in Changzhou, Jiangsu province. The functional skin care market is experiencing significant growth as more and more Chinese consumers seek effective solutions to their skin problems. The need for recombinant collagen is growing due to its stability and efficacy, as well as its wide application in medicine, healthcare and cosmetics.

The Shiseido Beauty Innovations Fund explores investment opportunities among emerging Chinese cosmetics and wellness companies, as well as related technology businesses such as e-commerce and digital services. Through this fund, Shiseido will merge its own values with those of emerging companies to enhance its business portfolio in China, meet the diversified needs of consumers and steadily strengthen business in China, which is one of the pillars of the company's medium- to long-term strategy "WIN 2023 and Beyond".

Genderless beauty is the new norm

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The editorial staff
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It's time to talk "trend" and realize that gender-neutral beauty has become the norm in beauty products. Celebrities, influencers and the general public, especially the younger generations, are increasingly embracing a gender-fluid aesthetic that uses clothing, hair, makeup and other visual elements to honor self-expression and inclusivity.

This change is happening on a global level. According to the Mintel report "The Next Genderation," 53 % of young Chinese women increasingly like to wear gender-neutral clothing. More than half of Canadian men have used or want to use gender-neutral beauty products, and 56 % of UK consumers think diversity has become a requirement for beauty brands. Consumer expectations have influenced the launch of brands that emphasize neutrality, with public figures like Harry Styles, Fedez and Pharrell Williams as founders and headliners. They promote everything from skincare to nail polish, all of which are gender neutral.

According to Marcia Bardauil, Market Insights Lead at Quadpack, these influencers are helping to engage a type of customer that was harder to access: men. "They open up new possibilities just by being playful and authentic men, using makeup, nail polish or even adding more skin care steps to their routine. "

Major beauty players are investing in this promising market, either by partnering with gender-fluid icons like fashion designer Harris Reed, as MAC did, or by acquiring successful brands, as Coty recently did with Orveda.

Packaging is the key

Beauty packaging plays a key role in helping brands navigate this new scenario. Skincare, makeup and fragrances are increasingly displaying a non-genre image, designed to appeal to both men and women. Sleek, simple packaging that is practical and sustainable is the most popular among these brands, and decoration is key to conveying gender neutrality. Men's skincare collections, for example, are losing their "macho" look and incorporating more skincare and makeup products, colorful decoration and cool messages.

Lutz Hübner appointed new CEO of Ada Cosmetics

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The editorial staff
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Ada Cosmetics appoints Lutz Hübner as new CEO. With immediate effect, Hübner will lead all activities of the leading hotel cosmetics manufacturer.

Mr. Hübner can look back on a long and successful career. A native of Hamburg, he has spent the last 18 years in various management positions at BWT (Best Water Technology), Europe's leading water treatment company. Most recently, as COO Point of Entry and CMO of the BWT Group, he successfully developed the BWT brand worldwide. He also led BWT in Germany as Managing Director. In this capacity, he made a decisive contribution to the rebranding of the company and enabled BWT to set innovative technological trends in the field of water treatment.

With his international experience in leadership and market management, Lutz Hübner's goal is to stimulate the growth of the Ada Cosmetics Group worldwide and to strengthen its leading position. The development of sustainable, future-oriented products and strategies is at the top of his agenda, in line with the corporate objective "Putting Beauty into Travel".

" Our customers can rely on Ada Cosmetics as a strong partner in the hospitality industry. Our worldwide production facilities and our global distribution network guarantee a high quality service. Our enthusiasm for beauty, hygiene, safety and health has resulted in the world's best hygienic dosing system for hotel cosmetics and our unique brand portfolio. Our approximately 600 employees will inspire our customers with their well-known competence, reliability and creativity, as well as with a new dynamism ", said Hübner.

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