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New generation of shoppers: 27% of French people now prefer to shop online

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The editorial staff
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Online shopping continues to grow in the wake of the pandemic. In France, over 27% of shoppers now prefer to make their purchases primarily online. This result places France 9th out of 13 countries in an international comparison carried out by Klarna, the leading banking, payment and shopping services provider, in its latest quarterly Shopping Pulse* update involving over 14,000 consumers.

Generation Z leads the way in digital transformation

This generation stands out as particularly fond of the online shopping experience, and favors online shopping for most product categories. However, in-store shopping is still preferred for food products (48% prefer to shop mainly in-store, 24% online).

Although online shopping is steadily increasing, traffic in physical stores was strong in the second quarter of 2022, as 71% of French shoppers made their purchases in physical stores, while 31% did the same online over the course of a week. The trend is reversed among the younger generations, who are more comfortable and confident with digital. Among members of Generation Z, the share of weekly shoppers is 57% in-store and 45% online. 

Shopping experience keeps stores popular

The majority of French people report a better overall customer experience in-store (61%) versus 39% online. This result is driven by baby-boomers (72%), Generation X (59%), Generation Z (54%) and millennials (57%), who still mainly prefer to buy in-store. 
Buyers' choice of purchasing preferences depends very much on whether they are looking to save time and money, or for better social interaction and more responsive customer service, which 85% currently consider to be in-store. However, when it comes to buying online, the main advantages are saving time (74%), money (72%) and a wider choice of products (70%). 

2 out of 3 Gen Zers turn to digital solutions to bridge the gap

Technological innovations are driving new behaviors and preferences, and the trend may well be reversing. Younger generations (24% of Generation Z and 22% of millennials) already believe they get better social interaction online than in-store. Social networks have a lot to do with this: 64% of Generation Z make purchases via social networks every month (versus 29% for older generations) and 24% have attended live shopping events (versus 10% for older generations).

Facebook no longer holds its own against Instagram and TikTok

TikTok and Instagram, the more visual alternatives to Facebook, are by far the most popular social networks for shopping among younger generations, with more than half of Generation Z members making a purchase on at least one of the platforms. Across the whole population, the share having made a purchase on Tik Tok has risen from 27 % to 33 %, and Instagram from 41 % to 47 % compared with the first quarter of 2022. Facebook has dropped in popularity from 58 % to 46 % and is no longer the most popular social network for purchases in France.

"French shopping habits are evolving with their lifestyles, reinforcing their confidence in digital and new omnichannel possibilities" comments Eric Petitfils, Director of Klarna in France. "Today, the French still prefer physical stores for their social interactions, even if new generations of shoppers are reversing the trend by turning to the flexibility and customer experience of online. To keep pace with this fundamental trend, retailers need to start investing in these new channels now, to best meet consumers' needs." 

Successful smallholder project in the shea butter supply chain contributes to Beiersdorf's Climate Care mission

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The editorial staff
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Beiersdorf is pleased to announce significant progress on projects currently underway in the West African countries of Burkina Faso and Ghana to empower women in the shea supply chain: to date, more than 4,000 women have participated in their trainings, for example through the Clean Cookstoves Initiative. In the process, women have learned to use local materials to build safer and more efficient alternatives to traditional cookstoves. They also learned how to protect their valuable source of income by managing shea parks; so far, 5,000 seedlings of the only shea tree have been planted.

Projects empower women and secure their source of income

" The feedback from the women who participate illustrates the positive impact our involvement has had on the ground. We are incredibly proud that the project has been so successful, despite all the challenges posed by the pandemic, and that we have been able to support these women in sustainable shea production through knowledge sharing and training. "The women gained access to microcredit through additional training in village savings and loan associations, which enabled them to invest in other business and commercial opportunities. The women gained access to microcredit through additional training in village savings and loan associations, which enabled them to invest in other business and commercial opportunities. " During our visit, we saw firsthand how women are directly applying their newly acquired knowledge, improving their lives and the well-being of their communities "adds Lisette Townsend.

Beiersdorf is empowering women in the shea supply chain in Ghana and Burkina Faso with several initiatives since 2019: It is an important part of our responsible sourcing programs, contributing to our Care Beyond Skin sustainability program and our Climate Care mission. In 2019, the Hamburg-based company has set a goal of supporting 10,000 women shea collectors in West Africa within five years. Shea butter, the "gold of African women," is a versatile moisturizer and an important raw material for Beiersdorf products, especially in body and lip care. The project is implemented by Beiersdorf in cooperation with the Swedish shea supplier AAK, and is supported by the German climate protection solutions provider First Climate and the Global Shea Alliance. All shea nuts are harvested in the wild from single trees widely scattered in the savannah and from farmland owned by local farmers. The planting of shea seedlings supports the farmer-controlled regeneration process by encouraging the natural germination of trees.

Sustainable emissions reduction through carbon insetting

In 2022, the company strengthened its commitment and leveraged other capable partners, First Climate and SustainCERT, to add another element to its existing commitment - "Carbon Insetting." " With this pioneering program, Beiersdorf will contribute to a sustainable reduction of emissions in its own supply chain" says Mike Hatert, COO of First Climate. The company managed the administrative process that led to the project's validation as a SustainCERT-recognized emissions reduction project. While local women previously used simple three-stone stoves fueled by firewood to pre-process shea kernels, they now use energy-efficient stoves they built themselves. These are 2.5 times more efficient than traditional stoves and can be used for both shea kernel processing and home cooking. This reduces the need for firewood and associated emissions. With a total of 11,000 stoves produced and used, the overall expected reduction in emissions - including private use of the stoves - is approximately 53,000 metric tons over a 5-year period. A total of 2,890 metric tons is expected to be reduced through the more efficient processing of shea kernels alone over the same period.

At Beiersdorf, we believe that it's the little things that make a big difference: the project gives women valuable skills to secure their livelihoods and support themselves and their families independently. It is also an example of Beiersdorf's commitment to supporting smallholder projects, such as those already in place for palm oil, while contributing to a more sustainable supply chain. " The results of this project are very promising and provide us with valuable insights on how to achieve our ambitious climate target of reducing Scope 3 emissions by 30 % in absolute terms by 2025 This is the first time that a company has been involved in the development of a new product," says Jean-François Pascal, Vice President, Sustainability, at Beiersdorf AG.

Amorepacific's Braille label wins Red Dot Design Award

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The editorial staff
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Amorepacific has developed Braille labels for bath products and won the Red Dot Design Award 2022 in the Brands & Communication Design category.

The prize-winning product is the "braille tag" for hair and body products. The label has been designed with visually impaired consumers in mind, who have difficulty distinguishing between different bath products such as shampoo and shower gel, as there are no Braille markings on the product containers.

They come in the form of four types of silicone-based Braille labels, two postcards and a list written in Braille. Braille indicating body cleanser, body lotion, shampoo and conditioner are written in Korean and English on each label. And at the bottom of the labels, different shapes are engraved to help consumers distinguish between products. The labels are also designed to be placed on a variety of bath products of different shapes and sizes.

Amorepacific ensured that the labels were reviewed by visually impaired consumers during the Braille label development process, and donated the labels to students at the Seoul National School for the Blind in Yongsan-gu, Seoul.

The Red Dot Design Award, presented by the Design Zentrum Nordrhein Westfalen in Germany, is considered one of the three most prestigious design prizes in the world, alongside Germany's iF Design Award and the USA's International Design Excellence Awards (IDEA). Each year, it selects and rewards creative and innovative products.

BASF Venture Capital and Aqua-Spark invest in Sea6 Energy

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The editorial staff
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BASF Venture Capital GmbH, the venture capital company of BASF SE (Germany), and Aqua-Spark, a Dutch investment fund specialized in the global aquaculture industry, are investing in Sea6 Energy Pvt. Ltd. in a Series B financing round.

Sea6 Energy, founded in 2010 and located in Bangalore, India is a leader in the production and processing of tropical red algae. Other existing investors include: Tata Capital Innovations Fund. With this investment, Sea6 Energy will complete its Series B transaction for a total amount of INR 1,402 million (approximately $18.5 million).

Red seaweed grows mainly in the tropical waters of Asia, where the constant high temperatures are conducive to year-round growth. The biomass of fast-growing red algae can be used as raw material for various applications, e.g. in animal feed and plant protection products, as a gelling ingredient in the food industry or as an ingredient in cosmetics. Only a small part of the commercially available seaweed comes from wild collections. Most of it is cultivated on farms, especially in Asia, and since 1950, the amount produced worldwide has increased a thousandfold. In 2019, nearly 35 million tons of seaweed were produced, about half of which was red seaweed. The market volume of seaweed products was nearly $17 billion in 2020. However, large-scale commercial sea farming is complex, and technical systems must withstand adverse weather conditions, such as storms and waves.

Sea6 Energy has adapted its farming technology to deeper water and adverse weather conditions and covers both parts of the value chain with its integrated business model. To identify the right locations and conditions for its farms, Sea6 Energy uses satellite imagery, for example. Under the right conditions, at least six harvests per year are possible.

The company is headquartered in Bangalore, India, while in Bali, Indonesia, it has established a wholly owned subsidiary dedicated to the commercial cultivation of seaweed. Sea6 operates several plants in Tuticorin, India, for the further processing of red algae for various applications. For example, the company produces biostimulants for agriculture and shrimp farming that increase resistance to disease and stress. Sea6 Energy is also working on the development of bioplastics and biofuels based on red algae. In addition, Sea6 Energy has developed a patented process that increases the shelf life of red algae from one to two days to 60 days. This facilitates the transportation of fresh red algae, which can otherwise only be transported over long distances after being dried.

" Sea6 Energy convinced us with its integrated business model" Markus Solibieda, Managing Director of BASF Venture Capital GmbH, said. " With its extensive experience in biotechnology, the team has created very good conditions upstream to cultivate red algae as biomass on a large scale, while demonstrating success downstream with its biorefinery. This opens up opportunities for the transition of traditionally crude-dependent industries, such as the chemical industry, to renewable feedstocks." 
" Our vision is to be able to offer biomass and red algae products on a large scale in a sustainable and reliable manner. With our patented mechanized cultivation technology, we can produce high quality biomass on a large scale and at competitive prices, which can enable products such as bioplastics and biofuels" Shrikumar Suryanarayan, CEO and co-founder of Sea6 Energy, said. " We are pleased to have experienced partners on our side at BASF and we are pleased with the renewed commitment of Aqua-Spark." 
" Sea6 has made great strides over the past year, and we are excited to continue supporting the company. We believe Sea6's algae cultivation technology is a real game changer for the industry, enabling a variety of commercial-scale red algae applications" Aqua-Spark managing partners Mike Velings and Amy Novogratz said. Aqua-Spark has been an investor in Sea6 Energy since June 2021.
The transaction also provides a partial exit and liquidity to Tata Capital Innovations Fund.

Myralys named Innovation Zone Best Ingredient Award 2022

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The editorial staff
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Greentech is pleased to announce that Myralys was honored at the In Cosmetics Korea trade show a few days ago, winning the Innovation Zone Best Ingredient Award 2022, in the Active Ingredients category. This new award recognizes the R&D and sustainable sourcing work carried out by Greentech teams. It also attests to the importance of the close partnerships Greentech has established locally in France, with both producers and academic laboratories.

greentech 2- Ingredients - Product info

Myralys - Eyelid lift & eye rejuvenator

This new active ingredient dedicated to eye contour care reflects Greentech's 30 years of expertise in phytochemistry, green extraction and bioguided fractionation. Myralys is a Cosmos-certified organic active ingredient, highly purified in gentiopicroside, derived from organic wild yellow gentian roots, for rejuvenating the upper and lower eye contours. Harvested locally and sustainably in France by gentian farmers trained in good harvesting practices, gentian roots are rigorously selected by Greentech scientists for their gentiopicroside content, to obtain a highly titrated extract thanks to an advanced purification process.

To counter eye ageing, Myralys targets 6 interconnected biological pathways (multi-pathway approach): antioxidant and anti-inflammatory responses, angiogenesis, lymphatic function, glycation and dermal ageing.

For a look that defies time

Clinically tested on volunteers with aging eyes, MYRALYS lifts sagging upper eyelids and has a rejuvenating effect on the lower eye contour, reducing the severity of dark circles, puffiness and tear troughs, with visible and significant results as early as 14 days.

greentech2- Ingredients - Product info

Bio-EC, Spincontrol and Genex, part of the Bio-EC / Spincontrol group, join the Eurofins network of companies

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The editorial staff
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Eurofins has successfully completed the acquisition of a majority stake in Bio-EC, Spincontrol and Genex, part of the Bio-EC / Spincontrol Group, as part of its ambitions to expand its global offering in the cosmetics and personal care sector. The acquisition adds ex vivo objectification and cosmetogenomics capabilities and strengthens the Eurofins Group's ability to perform ad-hoc clinical efficacy studies, emotional studies and image analysis.
By joining forces, Eurofins Cosmetics & Personal Care (C&PC) and Bio-EC, Spincontrol and Genex will leverage their respective expertise and capabilities to offer creative, unique and integrated solutions for cosmetics, dietary supplements and medical devices.
The French companies are headquartered in Paris and Tours, with three sites in France and Canada, and employ 58 people.

With 24 years of experience, Bio-EC brings innovative capabilities to Eurofins, with a strong position in ex vivo models and mechanisms and in vitro toxicology services, as well as new clinical facilities in Paris and unique expertise with its own in-house RAMAN. With the most sophisticated R&D capabilities and equipment, Bio-EC is involved in several research and innovation projects and channels its expertise to propose new models and methods every year.

As one of the industry's most experienced and influential companies in clinical efficacy studies, Spincontrol France and Spincontrol Canada support Eurofins Cosmetics & Personal Care's ambition to strengthen its portfolio and capture the value it brings to its customers. Well known in the market with 31 years of experience, Spincontrol will allow Eurofins C&PC to expand its existing clinical capabilities, ad hoc testing protocols and emotion studies, open up access to in-house image analysis and new imaging technologies, and bring its companies closer to local and regional customers in France and Canada.

Genex's expertise in cosmetogenomics will help Eurofins C&PC offer its clients a new way of monitoring gene expression to comprehensively identify product effects and reveal new targets and mechanisms.

Firmenich posts record results despite a difficult macroeconomic environment

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The editorial staff
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Firmenich International SA, the world's largest privately-owned fragrance and flavor company, announces its annual results for the 52 weeks ending June 30, 2022.

Financial highlights

  • Revenue of CHF 4723 million, up +11.11TP6Q1 Adjusted EBITDA of CHF 905 million, up +10.91TP6Q.
  • Adjusted EBITDA margin 19.21TP6Q, up +10 basis points
  • Free cash flow of CHF 414 million, down -19.1%, or -5.9% on a comparable basis2 EBITDA to free cash flow conversion ratio of 51.8 %.
  • Record revenues and adjusted EBITDA, despite a difficult global environment for raw materials, logistics and energy costs.
  • Outperforming the sector in terms of sales growth and market share gains, underpinned by double-digit sales growth in Fragrance & Ingredients and Taste & Beyond, thanks to improved customer demand.
  • Sales growth in all regions, with strong momentum in our main geographical areas, notably Europe (+18.9%), India (+13.1%), China (+9.4%) and North America (+5.1%).
  • Strong cash generation, despite higher safety stocks linked to the priority given to customer service in the supply chain in a difficult global environment.

" Firmenich's strong performance in FY22 is the result of our ongoing commitment to serving and innovating with our customers, and testifies to the strength of our fragrance and taste offerings. We are now entering a new chapter in our history, with the announced merger with DSM, and I am pleased to see that our company is entering this new phase from a position of strength." said Patrick Firmenich, Chairman of the Board.

" Despite a persistently difficult macroeconomic environment, Firmenich posted another year of good results, with double-digit growth in sales and adjusted EBITDA. We demonstrated leadership and excellence in execution. As always, I would like to thank our 11,000 employees for making this possible. I look forward to the year ahead, which marks the beginning of a new chapter for Firmenich.  "said Gilbert Ghostine, CEO of Firmenich.

Strengths of the operation

  • Continue to prioritize customer supply, preserving TOTIF3's superior service levels, in a particularly challenging global environment for raw materials and the supply chain.
  • Firmenich benefited from its continued investment in growth segments and differentiated offerings, including sugar reduction, natural and renewable ingredients, plant-based foods, clean and responsible fragrances, e-commerce and digital channels.
  • Continued investment in strategic markets, highlighted by the move to a majority stake in ArtSci in April 2022 to better serve the fast-growing Chinese taste market.
  • Ongoing strategic investment in innovation:

o Announcement of the creation of a Scientific Advisory Board in May 2022 to oversee our R&D strategy.

o Inauguration of a state-of-the-art creation and development center at the Dubai Science Park, to strengthen science and innovation capabilities,

o Launch of new biodegradable ingredients such as Muguissimo™ and natural 100% ingredients including Muguet Firgood™.

  • Raising the ESG bar: Improved industry-leading Sustainalytics ESG risk score to 7.5, placing it among the top 50 companies assessed worldwide; Recognition as one of the world's most ethical companies by Ethisphere in 2022; achieved CDP's triple-A rating for the fourth consecutive time; and achieved EcoVadis' platinum sustainability rating for the second time in a row, with an industry-leading score of 88/100, placing it in the top 1 % of companies assessed.

Performance for fiscal 2022

In fiscal 2022, the global economy experienced a challenging raw materials and supply chain environment, compounded by high geopolitical instability and new waves of Covid-19 in various regions.

Despite this context, Firmenich achieved record sales growth across the company, as well as double-digit growth in adjusted EBITDA and strong cash generation. Firmenich navigated this challenging environment with agility, prioritizing service and security of supply for its customers. Its reliability as a business partner, combined with the competitive advantage provided by its vertical integration of supply, enabled it to continue to gain market share.

All4Pack Emballage Paris reinvents itself: "Lead the revolution"!

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The editorial staff
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New positioning, new signature, new location, new contents... All4Pack Emballage Paris makes its revolution!
As the leading event at the end of the year (November 21-24, 2022 - Paris Nord Villepinte), All4Pack Emballage Paris is now positioned as the leading international trade show for all sustainable packaging and intralogistics solutions, covering the entire production line, including machinery. It aims to be a source of inspiration to accompany all the actors of the industry in the face of current and future challenges, by decoding regulations and highlighting the most responsible innovations.

A new positioning supported by an entire ecosystem

Depletion of non-renewable resources, limited recyclability, greenhouse gas emissions... packaging is faced with many challenges and must reinvent itself. All4Pack Emballage Paris invites its exhibitors and visitors to lead this change and to participate in this mutation towards more sustainable innovative solutions. Expected by a majority of actors, this evolution is supported and accompanied by a whole ecosystem.
Thus, in order to reflect this constantly evolving universe and to better identify the current expectations of the packaging user markets, All4Pack Emballage Paris has created a Pack Expert Committee. This committee is composed of professionals from international groups among the most important in their sectors (Champagne Piper-Heidsieck, Coca Cola, Citeo, Decathlon, Groupe Bel, Léa Nature, L'oréal, Procter & Gamble). In addition, the show also relies on many partners, historical or recent, such as the Conseil National De L'emballage, Geppia, Secimep, Pôle Emballage Bois, Elipso, NVC...

A new positioning approved by the exhibitors

All4Pack Emballage Paris is an international trade show for all packaging and machinery solutions for all industries (Packaging, Processing, Printing, Intralogistics).
To date, 1,300 exhibitors are expected, including about 50 % of internationals. 86 % of the exhibition space is already booked. Numerous leading companies such as Atlanta Stretch, Auer, BFR Systems, Domino, Filpack, Franpack, Fromm, G.Mondini, Getra, Goglio, Ishida, Krones, Marchesini, Markem-Imaje, Mom, Newtec Bag Palletizing, Robopac, Sew, Shoeller Allibert, Sidel, Soncini, Tosa, Ulma, Unista... have confirmed their attendance.

A new layout to facilitate the visit

Another novelty, the 2022 edition of All4Pack Emballage Paris will be held in Hall 4 and 5A of the Paris Nord Villepinte Exhibition Center.

This new, more compact layout, with a real sharing of halls, will allow a better distribution of the 4 universes of the show (Packaging & Containers all markets/Raw materials, consumables - Process & packaging machines multi-industries/Marking, Coding - Handling/Secondary, tertiary and shipping packaging machines - Printing of packaging, transformation, labels).
It will make it easier for the 66,000 expected professionals (including 35,% of internationals) to find their way around, and will distribute the flows more evenly thanks to animation hubs placed in each zone.

A rich content to decipher trends and innovations

Resolutely turned towards future solutions and innovation, this new edition of All4Pack Emballage Paris will offer a rich content and many animations and highlights:
- The Target Zero Impact spaceThis unique hybrid event, which aspires to be a platform for exchange and a Think Tank, will bring together the actors of responsible change. The startups present will propose innovative and agile solutions for packaging and maintenance: new materials, reusable and connected containers, robot programming tool...
- The All4Pack Innovations area will be the showcase for the Innovation Awards 2022, a competition for which entries will open in early May. Inspiring, forward-looking and creative, this space will decipher trends and allow visitors to discover, through the competition winners, the latest innovations in the sectors covered by the show. In 2018, more than 300 products were submitted to the competition and 46 innovations were selected by the jury members, specialists in packaging and intralogistics (journalists, experts and designers). The All4Pack Innovations space will also present the winners of other competitions representative of international and European trends: The Packaging Oscar, Sial Innovation, De Gooden Noot, Emballé 5.0...
- The All4Pack Conferences area will offer a rich and complete program of conferences related to the major issues of the sector: environmental, technological and also societal, with the new habits of consumers both French and international. These conferences will allow to better understand, analyze and decipher the trends, the future solutions, the regulations and the new standards.
All lectures will be free, open access and translated (French/English).

Wonnda opens its smart manufacturing platform to allow anyone to launch their own "Made in Europe" health and beauty products

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The editorial staff
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After months of work in the background, Wonnda, a Berlin-based start-up founded in January 2022 by Martin Ditzel and Oliver Allmoslechner, invites users to join the 'beta' version of the platform. Influencers, start-ups, entrepreneurs and direct-to-consumer (D2C) brands will be able to easily source and launch their next successful products through our community of European manufacturers.
Wonnda is a digital sourcing tool that helps you find the right partner for your project, such as manufacturers, wholesalers, private labels and white labels.
You have an idea for a beauty and/or health product: from beauty supplements to lotions, hair/eye/face care, or others, and want to find the right partner for it - on wonnda, it works "out of the box"!
We can also advise you on what product you can launch easily and with little effort, with over 100 consumer product ideas for food and beverage.
Wonnda acts as a central hub for ordering samples, organizing projects and monitoring the production process, thanks to its "project management" function. Finally, with wonnda you can find carefully selected European manufacturers, white labels or private labels with certifications, ranging from organic to vegan, for small and large orders. The platform is free!

MakeUp in NewYork is gearing up for an inspiring immersion into the future of skincare and makeup!

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The editorial staff
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While the global cosmetics market is currently experiencing strong growth, with upward forecasts for skincare and make-up products, the US beauty market is particularly buoyant, becoming one of the fastest-growing consumer markets.
To support this long-awaited growth, MakeUp in NewYork returns on September 14 and 15, 2022 at the River Pavilion - Javits Center to bring the beauty community together and give professionals the tools to co-create tomorrow's bestsellers.

MakeUp in NewYork unveils its new identity!

Faced with the growing hybridization of make-up and skincare, MakeUp in has been adapting its offer for several years to meet market expectations. We have therefore designed a new visual identity to reaffirm our skincare and make-up positioning.

To showcase this new identity, we've just launched our brand new website! In addition to being a digital showcase for our events, the new site will offer year-round quality content on make-up and skincare trends around the world, in partnership with the best international trend agencies.

Back to a resolutely international edition!

After a local 100% edition in 2021 due to travel restrictions, we are delighted to once again bring together exhibitors and visitors from all over the world.
Whether it's ingredients, formulators, accessories, packaging or turnkey services, MakeUp in NewYork will shed light on the latest skincare and make-up products and solutions.
We're delighted to see the return of emblematic exhibitors who weren't able to attend the last edition, as well as new ones exhibiting for the first time! Mana products, Fusion Packaging, Croda, Faber Castell, Amfora Packaging, Anjac, C&C International, Chiang Pao, Cosmetic Groupe USA, Cosmetica, Crystal Claire, Englewood Lab, Hwasung Cosmetics, Innovation Labs, Kolmar Laboratories, Lumson, World Wide Packaging, MS Beautilab, Nuco, Omnicos, Qualipac, Regi, Roberts Beauty, Schwan Cosmetics, Shya Hsin Packaging, Weckerle Cosmetics... among many others!
The innovation and creativity of over 120 suppliers will be at the heart of exchanges with American and East Coast beauty brands. Attracting the best emerging and prestige brands, including pre-registrants Avon, Anastasia Beverly Hills, Babo Botanicals, Benefit, Doll 10 Beauty, Estee Lauder, Fresame Cosmetics, Giorgio Armani, Glossier, Hero Cosmetics, Ilia Beauty, Jlo Beauty & Lifestyle, Kevyn Aucoin Beauty, Wander Beauty, Kylie Cosmetics, Kulfi Beauty, L'Oréal, Mary Kay, Nicka K New York, Orbal Cosmetics, Orveon Global, Premier Brands Of America, Revlon, Sespring, Shiseido, Tarte, Tata Harper Skincare, Ulta Beauty, Unilever, Coty, Fable And Mane ... MakeUp in NewYork will shape the future of cosmetics.

The ultimate place to explore innovations and find inspiration

Innovation is part of the DNA of MakeUp in events worldwide, and MakeUp in NewYork is no exception. The IT Awards will give brands a glimpse of the most remarkable innovations from our exhibitors: a true experience for brands to discover the next trends in skincare and make-up!
The competition highlights the latest innovations in terms of textures and formulas, ingredients, packaging and accessories, to promote innovation and meet the needs of the entire industry. From among the new products submitted by over 100 exhibitors, an international jury of independent experts will select 4 products to receive an award and be exhibited during the event.
Beyond the aisles, MakeUp in NewYork also offers a forward-looking vision of the sector. Thanks to the viewpoints and analyses of industry professionals, the main topics and trends in the beauty market will be discussed in depth over two days in the heart of the Beauty Agora.

Key partnerships with leading players

We are pleased to announce the renewal of our collaboration with the Society of Cosmetic Chemists. The SCC will bring together two panels of experts for MakeUp in NewYork to discuss cosmetic ingredients and current legal issues in the face of product performance requirements formulated by brands and formulators. As the leading organization for all things cosmetic science, the SCC will also be sharing its knowledge and expertise with attendees at its stand.

MakeUp in New York is proud to announce its partnership with international trend forecasting and consulting agency, Cosmetics Inspiration & Creation, for the next edition.
During the event, Cosmetics Inspiration & Creation will host four Beauty Talks, each showcasing a key beauty theme that will impact the industry in the year or years ahead. Leila Rochet, the agency's Chief Innovation Officer, will be joined by industry personalities to decode the major trends and consumer behaviors that will shape the sector beyond 2022.
Cosmetics Inspiration & Creation invites participants to join them in decoding four distinct trends that will define future challenges and opportunities for the beauty industry. With a common thread of fluidity and adaptability, hedonism and self-expression, each trend represents four opportunities for brands to achieve new dimensions of excellence:

1 - Eco-Icons - The new era of radically green solutions

2 - Joy-Care - The color of hedonism and self-care

3 - Adaptive-First Beauty - Dismantling beauty aphorisms

4 - Hybrid Intelligence - Resilience engineering

MakeUp in NewYork from September 14 to 15 at the River Pavilion - Javits Center

An intense, rich and exciting program with conferences, events and exceptional exhibitors, to discover innovations and product launches, network and understand upcoming trends, co-create with key market players and shape the cosmetics industry of tomorrow during 2 days of intense business in NY!

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