At the PCD trade show, Albéa is reiterating its "reduce.reuse.recycle" program. On the stand, the team will be presenting eco-responsible solutions combining aesthetics and functionality.

Albéa Tubes: reducing plastic use by cutting weight

Albéa is showcasing EcoFusion Top, the two-in-one solution specially designed to visualize material savings. Fusion of the tube head reduces the weight of the tube by 55 % compared with a standard tube - with an equivalent benefit in terms of the packaging's carbon impact. The system is manufactured in HDPE to guarantee mono-materiality and recyclability. EcoFusion Top is available with a wide range of skirts for laminated and extruded tubes.

Albéa Tubes will also be presenting an extensive range of recyclable PE caps, taking another step towards its goal of achieving 100 % of recycled tubes by 2025. Albéa's PCR platform offering tubes with different PCR percentages - from 30 % to 100 % - and the new generation of Creenleaf laminated tubes ready for recycling will also be among the solutions highlighted this year.

Albéa Cosmetics & Fragrance: Desirable and responsible packaging

Albéa is accelerating the use of post-consumer recycled (PCR) materials in its rigid cosmetics packaging to reduce the environmental impact of using virgin raw materials.

One of the latest examples is Breizhstick, a four-piece stick made of single-material polypropylene (PP), ready to be recycled and meeting several beauty pack criteria such as lightness, shape differentiation and mechanical resistance. The name Breizhstick is a nod to the Breton identity, as it is manufactured in Plouhinec, Albéa's European center of excellence for lipsticks. The first all-PP guided stick, its components perfectly match the creamy formulas of lip balms and lipsticks.

The team will also be presenting a wide range of PCR single-material jars for skincare creams, made from full PP and therefore ready for recycling. Another PCD novelty: a unique collection of flexible mascara brushes made in Albéa Bottanuco, for extra-gentle application while adding volume and definition.

In July 2021, Paco Rabanne launched its first connected and refill fragrance: Phantom. The designer called on VPI's expertise to create the connected spray cap for the bottle of his new generation men's fragrance. For the launch of its new women's fragrance, in the same line, it has once again called on the know-how of the French company specializing in the injection and assembly of aesthetic plastic parts.

VPI works hand in hand with brands

Faiveley Plast Beauty (VPI) is committed to long-term relationships with brands, as demonstrated by its new partnership with the perfume house Paco Rabanne. Having met the challenge of the ultra-thin connected spray cap for the men's fragrance Phantom, the manufacturer took up the challenge of its women's edition. The challenge was the same: to create a spray cap that integrates an NFC chip, allowing for refills and with uncompromising aesthetic quality. The technical challenge having already been met for the first version, the way was paved. It remains no less complex.

The technical challenge of Fame's unique spray cap

Faiveley Plast Beauty (VPI) has produced the spray cap for the 80 ml bottle of Fame. This realization implements both the integration of an NFC chip in the spray cap, which is also the head of the robot, but also a strong automation in the control of the assembly of the whole. For the aesthetic dimension, the choice was made for a beautiful gold galvanization. Finally, the spray cap is designed to allow and facilitate the refill of the product, thanks to a sensory unscrewing-reassembling system that guarantees the preservation of the perfume. This brings a durable dimension to the object.

VPI assists brands in their transitions

With Phantom and now Fame, Paco Rabanne is addressing a new generation of consumers looking for new customer experiences and a concrete eco-responsible stance. This new achievement allows VPI to affirm its ability to accompany beauty and fragrance brands in a transition that is both digital and ecological.

Sustainable packaging from Stoelzle Masnières Parfumerie is the glass chosen for Dries Van Noten's new fragrances. Orange Smoke and Sur ma Peau are two new eaux de toilette by Belgian designer Dries Van Noten. The fragrances, with their fresh, luminous notes and long-lasting radiance, designed to be worn alone or layered on top of the Eaux de Parfum collection, are generously bottled in a 200 ml recyclable glass bottle.

Creative director of the brand that bears his name, Dries Van Noten joined the Puig Group in 2018. Passionate about flowers, which he has long cultivated in his Antwerp garden, he chose to collaborate with perfumers Annick Menardo for Orange Smoke, which combined the purity of an orange blossom with the mineral facet of incense, and Quentin Bisch for Sur ma Peau, a contrast between two strong sensations, bergamot and vanilla.

The Dries Van Noten & Stoelzle Masnières Parfumerie development teams continue to work together to meet new challenges:

- Fit the new "clockwork" type ring with notches already used for 100 ml EDPs.

- The engraving of the letters has been meticulously crafted to give the bottle an even more distinctive and exceptional character.

- Numerous lacquering adjustments were necessary to achieve the required level of precision. The shades overlap slightly in a gradation of colors. The fusion of these two opposing shades, which influence each other, had to be achieved without distorting them.

Glass bottles 100 % recyclable in 200 ml format.