At Paris Packaging Week, Aptar Beauty, specialist in dispensing systems, presented two of its best-selling pumps, now designed in 100 % plastic, as well as a new mobile refill device for fragrances.

At Paris Packaging Week (January 28 and 29, 2025), Aptar Beauty exhibited a range of pumps made from 100 % polyolefin resins. Aptar Beauty's new Advance range includes two of Aptar's flagship pumps redesigned for better recyclability and environmental profile: the GSA Advance lotion pump and the PZ Advance spray pump, with a design similar to that of pumps popular with body care brands, no longer contain non-recyclable materials. Made entirely of plastic, the 2025 version of these iconic pumps is now made from 100 % polypropylene (PP) and polyethylene (PE), two polyolefin resins compatible with the main plastic recycling streams. And the user experience is in no way diminished!

"We wanted to launch this new range based on existing designs that were already popular with brands. Our customers were also looking for more eco-friendly solutions, but didn't want to change their brand identity. Unlike the design of our Future pump, which is entirely recyclable, the Advance range remains faithful to the iconic designs of our best-selling pumps.says Delphine Bony, Marketing Manager Beauty & Personal Care EMEA at Aptar.

The two pumps in the Advance range have motors made entirely of plastic (PP and PE). Combined with an HDPE, PP or PET bottle, they are classified as "highly recyclable" by the independent certification agency Institute Cyclos-HTP. They are POM-free and can also incorporate PCR (Post-Consumer Recycled Resinpost-consumer recycled plastic).

GSA Advance for personal care

Designed for hair and body care products, the GSA Advance lotion pump maintains smooth activation. The plastic spring is positioned outside the dosing chamber and delivers a 2 cc dose, ensuring compatibility with a wide variety of formulas, including high-viscosity and water-based ones.

Its Twist-to-Lock twist-lock system allows the pump to be sealed in both open and closed positions. It is also e-commerce* compatible, and features an optional e-clip (in PP, also available up to 100 % PCR), offering additional protection during transport.

Fully interchangeable with the standard GSA pump, it is manufactured at Aptar's Chieti plant in Italy. It operates on the same finishing lines, making it compatible with the same decor or design options, starting with two standard push-button designs available. The pump's modular architecture offers numerous design customization options.

Production samples of this 2025 version of the GSA pump will be ready by March 2025, with manufacturing to be duplicated on the American continent to serve the market locally.

PZ Advance: a spray for all viscosities

The PZ Advance pump is based on the design of the PZ Twist spray pump. " The Twist pump is a huge success. Our customers have been asking for a recyclable version of this pump for a long time. Designing it in full polyolefin, with a real sensorial experience, represented a real technical challenge, because it was necessary to obtain a good spray quality without having to use a metal spring, even for complex and viscous formulas such as oils and sun creams".explains Delphine Bony.

Made entirely of polyolefin, with a plastic motor, the PZ Advance pump delivers a 190 mcl dose. Its design is optimized for e-commerce* needs. A non-removable tamper-evident seal can be included as an option.

Manufactured in Dortmund, Germany, the pump will be available early in the second quarter of 2025 with production samples.

Other references are being studied for launch in 2026.

"All-plastic, recyclable packaging is the next step in the journey towards greater sustainability for products. The Advance collection represents a new era in packaging. We aim to revolutionize the market with this innovative range of high-performance pumps with an iconic design, made entirely of plastic, and backed by reliable, consumer-tested references."says Luigi Garofalo, Global Category Manager for Personal Care and Home Care.

Nomad Refill: a refillable bag spray that's easy to use

At Paris Packaging Week, Aptar Beauty also unveiled Nomad Refill, the first 10-ml bag spray that refills directly onto the perfume bottle, quickly, cleanly and safely, without pumping. Aptar Beauty's idea: to enhance and improve the fragrance refill experience, making it easier to refill on the move.

Nomad Refill is a bag spray that can be refilled directly onto the perfume bottle originally purchased. The refill process is compatible with any bottle using an SNI15 screw-in pump, following a few simple steps: unscrew the pump from the fragrance bottle and remove the bottom cap from the Nomad Refill base, then screw the Nomad Refill connector onto the fragrance bottle, and turn the whole assembly over. Then pull lightly on Nomad Refill to activate the gravity refill process: the fragrance flows rapidly into the refill, which stops automatically, leaving an expansion space in the bottle to avoid any risk of overfilling or overpressure. Once the flow is complete, simply reposition the bottle and remove the Nomad Refill. Five seconds are all it takes to fill the refill, and the process can be interrupted at any time simply by releasing the pressure on the bottle. No need to pump!

"There are refillable solutions in the small-format bottle market."reload" with a bottle that can be replaced, but most small formats are not "refillable" (rechargeable). And the few solutions that do exist are based on rather complicated gestures. As far as we're concerned, we're proposing a breakthrough innovation "explains Sophie Magdelaine, Senior Manager, Global Fragrance Platform at Aptar Beauty. 

"With Nomad Refill, we aim to simplify consumers' lives by improving the user experience.adds Xavier Joseph, VP Global Marketing & Innovation.

Beyond the minimalist gesture it offers, which simplifies the act of refilling compared with alternative offerings, this Aptar system prevents leaks during refilling, thanks to a watertight connection between the main bottle and the connector, to guarantee clean use right down to the last drop of fragrance.

"The market is ready for this innovation. Mini formats are booming, especially in the home refillable category. They are no longer considered inferior to perfume bottles. Consumers now see them as more than a sample; they've become veritable objects of desire. Nomad Refill responds to existing and emerging consumer habits, and we have high expectations for this launch.emphasizes Sophie Magdelaine.

Nomad Refill is fully customizable. The pack offers a wide range of personalization options to suit a wide variety of brand aesthetics, from lifestyle to prestige, with all types of decoration (coloration, metallic engraving, etc.), right through to the most elaborate finishes. Brands can also opt for a unique, personalized luxury case, imagined in co-development with Aptar Beauty's Custom team, following the example of the trend towards ultra-personalized, high-end cases for lipsticks. According to Aptar, studies have shown that the perceived value of this product is equivalent to that of a perfume bottle when sold on its own, especially when adorned with a personalized case, with added emotional value.

The Nomad Refill offer is available in a standard pilot version (transparent bottle and customizable caps). For brands, it can be supplied filled and delivered.

_{*E-commerce compatible thanks to the Ista-6 test. Test results may vary according to the shape and size of the vial and the formula of the sample tested.} 

Luxury brands are looking for multi-purpose, multi-reference gift boxes and e-commerce solutions, aimed at limiting storage, eliminating waste, and improving the user's opening experience.

For its Optimis luxury cardboard gift box, Rissmann, manufacturer of exceptional paper packaging, has devised a removable system consisting of a structure that is superimposed on the side walls of the box.

This folding, single-material, non-magnetic gift box can hold one or more product references thanks to one or more dividers, with the possibility of limited personalization of the dividers.

Rissmann is also behind an e-commerce gift box designed with two notched flaps to accommodate one or more dividers, which become genuine communication media to accompany the privileged moment of discovery.

Gift boxes and e-commerce boxes reduce transport and storage costs and volumes, and minimize packaging thanks to multi-reference and/or 2-in-1 models, while enhancing the brand's image thanks to their manufacture and finish, for an optimized user experience.

With Gen Z in mind, Quadpack has designed a new controlled-dose dropper that can be used with just one hand.

Designed by the Creative Hub of Quadpack, manufacturer and supplier of beauty packaging, Dropify offers brands a new way to showcase their low-viscosity products. The Dropify bottle simplifies skincare routines with oils and serums with extra-light formulas, thanks to a new one-handed gesture. 

The device features a tactile button on the side: by exerting light pressure on this button, the pipette dispenses the formula drop by drop, preventing any messy splashes. Two types of inner tip are available, each offering optimal flow for oils or serums. When not in use, the bottle stands upright, making it an attractive addition to bathroom shelves.

This packaging, which stands upright when not in use, is refillable and made from recyclable materials. It also offers the option of using recycled materials. Designed for masstige or prestige cosmeceutical brands, it combines the feel of a pharmaceutical product with a high-end appearance. It can be customized using a variety of decoration techniques. For example, a gradient effect can be applied to the bottle, while giving the applicator a uniform, matte appearance.

"The Dropify bottle is practical and hygienic, for a minimalist skincare routine. We're very excited about it, as it's our first 'dropper' item within our range that enables brands to adapt to changing consumer behavior. We are currently developing new options for our customers. So look forward to discovering new Dropify solutions with new applicators, designs and materials."explains Mónica Árcos, Category Specialist at Quadpack.

Albéa Tubes continues to accelerate its roadmap for plastic weight reduction. At the PCD show, the company is presenting four new products from its innovative EcoTop family - the fusion of head and cap - in different diameters and shapes. 

A wide range of closures incorporating recycled content (PCR) up to 70 % is also highlighted. This significantly reduces the use of plastic throughout the tube.

All these products have been designed to offer skincare and make-up brands more responsible solutions.

Tube decoration is also in the spotlight on the Albéa stand. Advanced Decoration by NovaPrint" technology offers brands enhanced desirability and differentiation, while meeting the criteria of a more sustainable, fully recyclable solution in the HDPE stream. The "Fancy Deco" range offers a variety of decorative effects for a new, attractive user experience.

Following the success of the refillable Twirl jar, Albéa Cosmetics & Fragrance is launching a ready-to-recycle Twirl with a PET lid and base.

On the stand, the Albéa team is also presenting five responsible skincare and make-up product innovations, each representing one of the five stages of a possible daily beauty routine:

1. "Time to get up" with a daily serum and PureDrop: a single-material, recyclable dropper.
2. "Let's get ready with Hype PET, a compact that combines style, functionality and durability.
3. "Lift up your lashes wherever you go" with the Taxi mascara brush.
4. "Party hard with your favorite beauty partner", Sleek Kiss: a new refillable lipstick.
5. "Off to bed! Take care of yourself!" with Twirl 200mL, the group's iconic pot now available in large format.