The series features an entirely new design, with uniquely shaped glass bottles available in two sizes.

Richmond Hill, NY (US headquarters) and Milan, Italy (global headquarters)- Baralan, a consolidated player in primary packaging for the cosmetics and beauty industries, has introduced its Penelope series, a line of uniquely shaped glass bottles ideal for make-up and skincare products.

A brand-new design for Baralan, the Penelope series is characterized by its mixed geometric shape. The bottles feature a rounded body at the shoulders, which then transforms into a square base. This new silhouette offers distinct elegance and modern aesthetic impact.

Available in two sizes, the smaller of the two bottles in the series has a filling capacity of 10 ml/12 ml overflow with a GPI 13 neck finish. The larger version has a filling capacity of 15 ml/17 ml with a GPI 15 neck finish. Both versions can be combined with a wide range of accessories and closures.

" Our team is delighted to have developed the Penelope series - an exciting addition to our product portfolio", said Maurizio Ficcadenti, Global Head of Research and Development. "With its impressive styling and exceptional design, we are confident that this new series will be well received by brands and end-users alike." 

The star of the year, Maybelline's Curl Bounce mascara features a vitamin-rich design and a textured finish reminiscent of a Bluetooth speaker. L'Oréal has entrusted Texen with the dual launch of the product in two references in Europe and the United States.

The technical nature of the product and an incompressible schedule required close collaboration between the brand's teams and those of Texen in the United States and France.

An exemplary collaboration

Validation of key phases, harmonization of decorating processes, multiple tests, mold manufacturing, automation of industrial operations, etc.: according to Texen, this project owes its success to a winning human and industrial synergy. According to Texen, this project owes its success to a winning human and industrial synergy. Added to this is the multicultural communication and complementary nature of our businesses, honed by regular exchanges within the group. This strength is a major component of the "One Texen" culture.

The product development process was managed locally, then duplicated internationally under the control of a dedicated team.

This organization made it possible to maintain a schedule comparable to that of a local project, and even to absorb its contingencies. In a context of remote exchanges, risk management and validation methods have proved their worth.

Objectives worldwide

Texen managed this "transatlantic" project from France (development of molds, implementation of decorating processes, industrial automation, centralization of validations...). Production was then carried out in parallel in France and the USA, under the supervision of the brand's local teams.

The major challenge was to obtain identical 100 % rendering between the two parts of the product (bottle and cap) transformed using two different processes. Numerous tests and adjustments were carried out on the textured effect on the one hand, and on the decorations on the other.

Finally, Texen produced the wringer and supplied a brush sourced from its long-standing partners in the United States and Europe.

Maybelline's Curl Bounce is available in two formulas and two finishes: cream and waterproof in the United States and throughout Europe.

Faber-Castell Cosmetics presented its brand new product range at the Cosmopack trade show in Bologna: bold colors and traditional patterns combined with clean, vegan textures.

Gather is for people who want to revive traditions and honor human diversity. Revealing a variety of traditional roots and visual characteristics to a wider audience, Gather celebrates the cultural craftsmanship and heritage of local and lesser-known cultures around the world. Indigenous patterns and shapes are reinterpreted in a geometric and modern way, while colors are mixed in an experimental and artistic approach. 

An illuminator and stick blush, several eyeliners, stick eyeshadows, a kajal, as well as various lipsticks are offered in bright, pastel and neutral colors for contrasting application. Intense, highly pigmented textures are vegan and clean, with finishes ranging from matte to pearlescent to glossy. 

The company offers a new long-lasting, lightweight texture for lipsticks that leaves a powdery feel on the lips, available with a slanted tip and a bullet tip for precise application. Another highlight is the multichromatic effect of the new eyeshadow texture, thanks to the use of chameleon pigments. 

In addition to the vegan texture, the packaging also stands out. One of Faber-Castell Cosmetics' latest innovations is the most sustainable cosmetic pencil ever: an airtight pencil in wooden packaging combined with highly natural textures. The eyeliner and kajal are now also available with colored caps and a ferrule for different applicators.