Lessonia has announced the introduction of a new packaging option at its plant: Doypacks, "a modern, practical, versatile and 100 % recyclable package".

Designed to meet the varied needs of the cosmetics industry, including the growing demand for refill systems, Lessonia Doypacks are suitable for all types of texture, from powders, lotions and emulsions to scrubs, shampoos and shower gels.

With their ergonomic design and ease of use, Lessonia believes they guarantee an optimal user experience while showcasing products to their best advantage.

Three types of Doypack are available from Lessonia. Doypacks with cap offer a versatile and easy-to-use eco-responsible alternative for consumers. Used as a refill or on its own, this format is available in three sizes (200 ml, 450 ml, 1,000 ml), combining sturdiness and aesthetics for high-end product presentation.

Doypacks with spout are specially designed for refill systems. This format, which cannot be resealed, is designed exclusively for occasional use or for replenishing main containers, meeting consumers' eco-responsibility needs. Available in 200 ml, 500 ml and 900 ml, it is suitable for packaging liquid, semi-liquid or granulated powder products (excluding fine powders).

Kraft Doypacks with zipper closure and opening offer a practical, durable and reusable solution for anhydrous cosmetics. Available in five sizes (30g, 60g, 100g, 200g and 300g), they can hold powders, pastilles and other dry products. This packaging combines functionality with respect for the environment. Thanks to its hermetic zip closure, the product can be stored directly inside the sachet. The user can take the quantity needed for each use, while protecting the quality and freshness of the product.

Doypacks equipped with a cap and spout are entirely designed to be 100 % recyclable. Manufactured from single-component materials or compatible with current sorting systems, they meet growing demands for sustainable development and respect for the environment. According to Lessonia, they save 77.5 % of plastic when compared with conventional cosmetics packaging.

As demonstrated by recent Christmas creations, the Verpack Group has signed up for the development of a wide range of promotional boxes, cases and Advent calendars. 

In particular, Verpack piloted the packaging of products placed in Roget&Gallet gift boxes. The brand commissioned illustrator Charlotte Colt to create a starry-sky decor for each fragrance. The structure is made from a flexible FSC card decorated with hot stamping, and features cut-outs for product presentation, held in place by an inner wedge.

Diptyque's limited-edition cases took us into the wonderful world of Lucy Sparrow, with holiday classics and their icons - tree, stars, candy... - transformed into felt. Verpack sublimated these colorful, cheerful decorations with subtle gold hot stamping.

The design of Shiseido's luxury box was accompanied by the implementation of a new industrial optimization model. The brand's wish was to adopt a type of packaging whose process would be compatible with its own tooling. With its folding carton, the Verpack group was able to act as a prime mover in this project, following a partnership approach. For this project, Shiseido's folding carton was delivered not assembled, but in two parts: the cover on one side, the bowl on the other, and finally the sleeve, all delivered flat. Available in nine references, the box features hot-stamped and embossed decorations. 

Verpack has adapted its production methods for the occasion, and Shiseido has invested in the same direction, with the brand assuming responsibility for box assembly and product packaging on its own lines in order to optimize its machinery. "This new experience shows the strength of partnership and the sharing of expertise for a lasting, cost-effective relationship without compromising on the aesthetic quality of the product".says Verpack. 

Prad, a specialist in high-end glass and aluminum decoration, dresses Jimmy Choo's new "I Want Choo Le Parfum" with an eye-catching "evening gown". 

Atelier Prad has metallised the iconic translucent gold bottle of Jimmy Choo's "I Want Choo Le Parfum", a woody floral amber fragrance with notes of pear, jasmine and mossy amber. According to the industrialist, the material and light effects reveal the boldness and glamour of the Jimmy Choo brand. 

The metallization formulated by Prad's chemical engineers guarantees resistance and compliance with the profession's many tests. What's more, the bottle is fully recyclable. 

Prad is an independent French company specializing in the decoration of recyclable glass and aluminum containers. Its customers include Cartier, Coach, Diptyque and other prestigious brands. 

Prad masters a wide range of technologies: liquid metallization, lacquering, laser finishing, screen printing, pad printing and hot stamping. Used individually or in combination, these technologies enable a wide range of renderings, nuances, color and/or material effects, and extreme line precision. 

The company relies on its new environmentally-friendly equipment, practices and industrial processes, enhanced by the professionalism and dedication of its customer-oriented teams. 

Prad participates in the United Nations "Global Compact" program and has been EcoVadis Platinum assessed. The SME, founded 50 years ago and run by Bruno Pierrain, its CEO and owner since 2016, is located near Valence and employs 65 people.