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Pochet du Courval creates Lalique White in Black

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The editorial staff
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site-industries-cosmetiques Eau de toilette blanche Haas featuring the elegance of Pochet du Courval and White in Black by Lalique.

With the aim of breaking the codes of classic masculinity and celebrating the casual-chic elegance of today's generation, Lalique has launched Lalique White in Black, an eau de parfum characterized by a magnetic, contrasting fragrance.

In line with the brand's bold, innovative look, the bottle designed by Pochet du Courval features a matte black "chalkboard" finish that can be written on with a chalk pencil. 

This makes the bottle infinitely customizable, allowing the user to express his or her uniqueness.

The expertise of Pochet du Courval (Gamaches site, expert in finishing) has made it possible to apply a new "blackboard" lacquering material to the traditional Lalique bottle, which Pochet manufactures in particular.

Cosfibel signs its first e-commerce box for Scents of Wood

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The editorial staff
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site-industries-cosmetiques A wooden box containing a bottle of wine and other objects inside for Senteurs de Bois.

Scents of Wood is making a remarkable and exclusive entry into the world of perfumery. Its fragrance Plum in Cognac, recently awarded by the Fragrance Foundation in the category of extraordinary perfumes, is a testimony to this.

To accompany this launch, Cosfibel Premium has put its design expertise at the service of a packaging subject to the multiple constraints of e-commerce. The result is a sober and elegant box and its associated shipper to offer customers a beautiful "unboxing experience". Scents of Wood is an exclusive brand inspired by the essences and sensuality of wood and supported by the New York magazine Visionaire. With it, Fabrice Croisé addresses olfactory aesthetes through a sensory journey rooted in nature. In a collector's spirit, this range of products is composed of perfumes, candles and a booklet. Produced in limited edition, it is available by subscription and distributed exclusively by mail order.

Cosfibel takes on the e-commerce exercise

The first challenge was to design a light, sober, practical box evoking the sensoriality of wood. To achieve this, Cosfibel's design studio created a paper and cardboard box with a drawer capable of reproducing the look and relief of a tree bark through a combination of printing and varnishing. Inside, an EVA wedge is used to hold the products. However, this unglued wedge is easily removed to recycle the packaging. Also printed in black, the associated shipper is made of corrugated cardboard to remain light and strong.

Since the recent launch of its e-commerce collection, the Cosfibel group is responding to an increased demand from brands. This made-to-measure development confirms the group's entry into this segment, justified by its multi-material expertise and creativity in terms of marketing design.

Commercial launch of the Last brand

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The editorial staff
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site-industries-cosmetiques A launch ad featuring a row of colored nail polishes on a white background for the Last brand.

Global Bioenergies announces the launch of the Last make-up brand, the first long-lasting make-up range with over 90 % of natural origin. The range's 18 mascara, eyebrow mascara and eyeshadow references are now available at www.colors-that-last.com. Instrumental tests and clinical studies have demonstrated performance levels on a par with the best conventional products on the market: this is the first time that a brand with over 90 % of natural ingredients has achieved such performance.

"It's an important step that we've taken here: to create this range of very high-performance products with outstanding sensorial and color qualities, Global Bioenergies had to reinvent itself. We are demonstrating our concrete commitment to the environment by making naturalness possible in a cosmetics segment where it was still virtually absent".says Marc Delcourt, CEO of Global Bioenergies.

Numerous instrumental tests and clinical studies of tolerance and use were carried out by independent laboratories. The performance of the products in the range was compared with that of market benchmarks, in terms of hold, water resistance and transfer, as well as sensoriality and pleasure of application.

For each product category, these tests demonstrate 24-hour resistance, as well as waterproof properties and low levels of transfer.

Long-term tests (21 days), carried out under dermatological and ophthalmological control, validate tolerance to use. The sensorial qualities of the products are highly appreciated: for example, following blind tests, 85 % of women would like to continue using Last eyeshadows, and would recommend them to their friends and family, considering that regardless of the naturalness, the product is just as effective or better than their usual eyeshadow. MURIEL MORELLI

"The launch of the Last range of products is the culmination of 18 months' hard work in defining formulas, shades and packaging, then evaluating and industrializing them. Numerous tests speak for themselves: today, there's no longer any need to choose between performance and naturalness in make-up".says Muriel Morelli, in charge of product development.

"In creating Last, we wanted to put a certain optimism and driving energy at the heart of our proposition, initiating a movement that wears color loud and clear. The timing of the launch is ideal: Last's identity is in tune with our profound desire to rediscover intensity, relief and volume in our exchanges and means of expression. Our range is colorful, natural and respectful, formulated to last. We're proud of the results we've achieved, and we're not stopping there: an extension to the must-have lipsticks is already on the drawing board for this autumn".comments Romain Desfresnes, in charge of strategy, marketing and communications.

Yes, we are willing to pay more for environmentally friendly packaging!

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The editorial staff
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site-industries-cosmetiques A photo of a Christmas tree and a few coins - Yes, we're willing to pay more for eco-friendly packaging!

Seven out of 10 French shoppers (69 %) say they would be willing to pay more for a product if its packaging were more environmentally friendly, according to a new study by Perspectus Global on behalf of Pro Carton, the European association of carton packaging manufacturers.

Interestingly, the survey found that 84 % of young French adults (aged 22-28) were the most willing to spend more for the good of the planet. The over-65 age group, one of the most affluent age groups, was the least likely to pay more, although three out of five (57 %) would be willing to spend more for more environmentally friendly packaging.

The survey of 997 adults in France suggested that the majority of consumers are now decidedly environmentally conscious, despite difficult economic times and the current COVID-19 pandemic.

Unsurprisingly, coronavirus was ranked as the biggest issue facing the world today by half (52 %) of consumers. Climate change (15 %) was the second most popular choice. Interestingly, almost half (45 %) of French consumers thought the pandemic had made us more environmentally conscious.

When asked about the best ways to combat climate change, one-third (32 %) of people in France said plant more trees, 24 % said recycle more, and 17 % considered using more renewable materials.

Some 38 % of French participants, one of the highest rates in Europe, felt that retailers were not doing enough to introduce environmentally friendly packaging (such as cardboard). However, almost all European adults (96 %) believe that governments, as well as, for 96 % also, retailers and brands, should do a little or a lot more to protect the environment.

Tony Hitchin, managing director of Pro Carton, said, "We were delighted, and somewhat surprised, that so many customers wanted to stay true to their principles regarding the environment." It was confirmed that paperboard was the preferred packaging material: less than one in 10 French participants preferred plastic. The evidence is clear. Consumers want brands and retailers to switch to more sustainable packaging, such as paperboard, because the cost to them is less than the cost to the planet.

"The inherent properties of cardboard make it the ideal choice; it is made from a renewable resource, it is recyclable and biodegradable, and European forests are growing with an area equivalent to 1,500 soccer fields per day!"

To access the study:
https://wetransfer.com/downloads/a94d14525fb0f9062946bbe06be6787920210610133049/c67ef2

Cosmetic Valley: a new major export program for SMEs

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The editorial staff
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site-industries-cosmetiques A jar of flower- and herb-infused cream, the result of Cosmetic Valley's new export program to international markets.

World leader in a €500 billion* market that is rapidly growing again and second contributor to the country's positive foreign trade balance, the French perfume and cosmetics industry is facing aggressive competition from new players operating on the international market, particularly from Asia, while exports are one of the keys to the future and to recovery.

One of the key measures of the industry's general assembly convened by Cosmetic Valley in October 2020 was to launch a European dynamic for the export markets. It is now operational.

Global Cosmetics Cluster-Europe: to benefit from European resources

Cosmetic Valley has decided to restructure and strengthen the cluster's international support services. This strategy relies in particular on the resources offered by Europe, where the cluster has been very active for several years via its European metacluster, which has been labeled "European Strategic Cluster Partnership". Cosmetic Valley is thus involved in many European projects such as "AgriWasteValue" (valorization of co-products from viticulture and arboriculture), "InnCoCells" (innovative cosmetics from plant cells), as well as in European platforms and networks, while relying on the offices of the regions in Brussels. This commitment allows the cluster to involve French companies in the European dynamic and to offer French SMEs the new "Global Cosmetics Cluster-Europe" program to benefit from European resources and help them at different levels: R&D, business and export, and skills development.

French companies can now rely on the "Global Cosmetics Cluster-Europe" export acceleration program. Coordinated by Cosmetic Valley, it brings together six European cosmetics clusters and is supported by the Cosme program, a European Commission scheme that funds actions directly led by European clusters to support the internationalization of their SMEs and facilitate their access to new markets.

The "Global Cosmetics Cluster-Europe" acceleration program is available free of charge to all SMEs in the French cosmetics industry. It is divided into four parts:

1/ Market knowledge: market watch and research

The program allows companies to benefit from a market watch on the five target countries: Mexico, South Korea, the United States, India, and the United Arab Emirates, with 12 free online newsletters (business, trends/technology, regulations...), and in-depth market studies on each country.

2/ Increase in skills: "Go International

Four main actions are proposed to SMEs in the sector to develop their export skills:

  • Workshops on internationalization: legal, intercultural regulations, market, trends, innovative technologies... ("Go International" workshops)
  • Specific advice
  • Coaching and mentoring
  • Peer2Business: experience sharing between European SMEs

18 SMEs have already participated in the first "Go International" workshops.

3/ Business development: four B2B missions

In addition to a showcase of know-how in the form of a MarketPlace platform, the program provides for four missions between now and August 2022 to accompany SMEs in the target countries and to encourage BtoB meetings in order to establish business flows and partnerships with counterpart clusters.

The first mission will take place in Dubai from October 2 to 6, 2021 during the Beautyworld Middle East trade show.

4/ Financing: access to European programs

The program plans to support companies on the financing side by informing them about the various public and European financing programs and by giving them access to the right contacts.

Multiple actions

cosmetic valley's new international strategy also includes "Export Relay Vouchers" to participate in international trade shows and benefit from customized support.

For 25 years, Cosmetic Valley has been organizing industry pavilions at major trade shows: China Beauty Expo, In-Cosmetics Global, Beautyworld Middle East ... In 2021, Cosmetic Valley becomes a lever of financing by being approved for the Export Cheque scheme by the "France Export team" of Business France. The Chèques-Relance Export are intended for SMEs and ETIs in order to support, in a personalized way, their export activities in this tough international context. This scheme will end on 14/12/2022.

It should be noted that the profession and the territories are asking the State for recognition of the export industry brand: "Cosmetic Valley France" which enjoys a high reputation on major international markets. According to the leaders of Cosmetic Valley, "Only an established industry brand can carry the values of our industry, which are necessary for its recognition, far and wide.

Specific actions in the territories: the Sirena program

In line with the Global Cosmetics Cluster and the development of European calls for projects, initiatives are also carried out in conjunction with the regions. In January 2020, Cosmetic Valley signed with the New Aquitaine Region, the "Regional International Strategy for New Aquitaine Ecosystems" action program, known as "Sirena", which aims to accelerate the international development and attractiveness of the regional perfume and cosmetics industry.

This tool for sharing territorial strategy provides for two lines of action:

  • inform to develop the ambitions and projects of regional companies on the international scene,
  • facilitate networking with European and international players in order to promote innovation projects and access to new markets.

7th edition of Cosmetic 360

Building on the success of its virtual edition (110 exhibitors including 55% of internationals, 67 countries represented, 21,800 interactions), e-Cosmetic 360, the international trade show Cosmetic 360 is back in force in 2021 with a hybrid formula, mixing remote and face-to-face meetings. Part of the government's recovery plan, the 7th edition of the show is intended to be a springboard to relaunch the French industry on the international scene in a period of heightened competition. France will be the country of honor at this 2021 edition.

Local authorities will be strongly mobilized to help SMEs to exhibit, with the presence of the regions Centre-Val de Loire (technical and financial support of Dev'up), New Aquitaine and Normandy, which, this year, offers an exclusive assistance of up to 80% of subsidy under the program Impulsion-export.

This year, the show will be twinned with the annual Summit of the French perfumery and cosmetics industry, organized in the wake of the first general meeting of the cosmetics industry. A "highlight" of the industry for its professionals and decision-makers in 48 hours Cosmeto.

*Source: Cosmetics Europe & Euromonitor International - 2019

Pierre Fabre launches the Green Impact Index

By
Kristel Milet
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site-industries-cosmetiques Pierre Fabre presents the Green Impact Index.

The Green Impact Index IS the first rating tool to measure, improve and communicate by A, B, C or D the environmental and societal impact of cosmetic and family health products, according to a methodology validated and guaranteed by AFNOR certification.

The Pierre Fabre Group innovates by launching the Green Impact Index, a tool that allows to measure and communicate in a transparent way the environmental and societal impact of cosmetic and family health products. Thanks to the Green Impact Index, consumers will be informed of the eco-social performance of the Group's products by a simple letter (A, B, C or D). A score of A or B means that the product is eco-socially designed insofar as it meets a sufficient number of environmental and societal performance criteria according to internationally recognized standards.

In addition to informing consumers, the Green Impact Index will enable Pierre Fabre to improve the eco-societal profile of its products, with the aim of having half of its portfolio eco-socio-designed by 2023. The tool has already been used internally for 2 years to ensure the eco-socio-design of new products (A or B score).

The Green Impact Index was designed and developed by Green Mission Pierre Fabre, the group's entity that drives and federates its naturalness and sustainable development initiatives. It was based on the 3,000 Life Cycle Analyses (LCA) of products and packaging carried out by the Group for over 10 years to develop a methodology based on the evaluation of 20 criteria:

  • 14 environmental impact criteria divided between the eco-design of the packaging, the eco-design of the formula, the impact of the product's manufacture and the transport of raw materials. These 14 criteria account for 2/3 of the final score.
  • 6 societal impact criteria covering Made in France, Organic, Fair Trade, Origine France Garantie and Vegan certifications or labeling, as well as the brand's societal commitment programs. The reliability and robustness of the methodology have been evaluated and guaranteed by AFNOR Certification, an independent third-party organization. AFNOR Certification will carry out an annual audit to verify and guarantee the reliability of the ratings carried out by Pierre Fabre on its products. The scores of the first products rated on the brands Avène, A-Derma, Ducray, Klorane, René Furterer, Naturactive, Elgydium and Arthrodont are already posted on the Group's corporate website (link). These first listings cover a wide variety of categories (rinse-off or dry shampoos, shower gels, face and body creams, anti-acne care, toothpastes, essential oils, dietary supplements...) in order to demonstrate the ability of the Green Impact Index to adapt to all types of cosmetics and family health products. New products will be rated and posted every month and the scores will be posted directly on the brands' websites by the end of the year.

"The Green Impact Index is a response to the growing consumer and patient distrust of brands on their ability to respect the environment, to commit for the company and to communicate it in a transparent and verifiable way. At Pierre Fabre, we are and the Green Impact Index that we are launching today has just confirmed this. For the first time, consumers will be able to choose a cosmetic or family health product with full knowledge of its eco-social impact and with the assurance of reliable and detailed informatione without artifice ". said Eric Ducournau, CEO of the Pierre Fabre Group.

"The Green Impact Index is a simple, scientifically sound and transparent rating. It will enable everyone to make informed choices, in line with their convictions, and to consume more responsibly. And it will allow us to progress. Its 20 criteria already guide our researchers and engineers to improve the eco-socio-design of our products. They also encourage our brands to commit to programs in favor of biodiversity, therapeutic education, the environment and the environment. patient associations or the fight against precariousness". said Florence Guillaume, Director of Green Mission Pierre Fabre.

"We have more than 10 years of experience in the environmental analysis of products. Pierre Fabre was one of the pioneersWe are at the beginning of the French and then European experimentation on environmental labelling. Today, we are the first to propose a social and environmental rating for our products.- The environmental impact of products, which can be used for both cosmetic and family health products. Our methodology is particularly demanding The environmental rating is based on the phases of the product's life cycle controlled by the manufacturer, and is based on recognized standards, labels and benchmarks officially " added Séverine Roullet-Furnemont, CSR & Sustainable Development Director at Green Mission Pierre Fabre.

Erwan Chagnot, AFNOR CSR Expert Auditor, said: " With the Green Impact Index, Pierre Fabre is part of in a process of transparency and of continuous improvement of which we have evaluated and confirmed its robustness and reliability. We are delighted that a group like Pierre Fabre participates in implementation from display of informationinformation on the environmental and social performance of products, which the recent law on the fight against terrorism has made clear. waste and circular economy (AGEC law) endorsed the principle."

About Green Mission Pierre Fabre

Launched in 2019, Green Mission Pierre Fabre is an entity and a cross-functional dynamic focusing on naturalness and eco-socio-responsibility of activities and products. It federates all of the Group's CSR and sustainable development initiatives so that Pierre Fabre can make its own contribution to the global objective of carbon neutrality in 2050 targeted by the Paris Climate Agreement (2015).

In this long-term perspective, the Pierre Fabre Group has set ambitious and measurable short and medium-term objectives:

  • Since 2020, 100% of new products are eco-designed
  • By 2023, 50% of the product catalog will be eco-socially designed
  • By 2025, 30% reduction in CO2 emissions vs. 2015
  • By 2025, reduce energy consumption by 25% vs. 2015
  • Since 2012, the Group's CSR approach has been assessed by an external body in accordance with the ISO 26000 standard. In 2015, AFNOR Certification awarded Pierre Fabre the "Exemplary" level of its AFAQ 26000 standard, a first for a French company with nearly 10,000 employees.
    In 2020, Ecocert Environment assessed the Group's social and environmental responsibility approach for the second year running according to the ISO 26000 standard for sustainable development and confirmed the award of the "Excellence" level.

An exfoliating serum for the evening

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The editorial staff
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site-industries-cosmetiques A blue exfoliating serum on a black background.

Much more than a serum, Blue Radiance Enzymatic Serum is a natural, non-irritating exfoliating serum offering a true voyage for the senses. Intended to be applied in the evening before bedtime, it stimulates skin renewal and targets acne, blackheads, redness and all signs of aging.

With its light texture, this serum deeply exfoliates and moisturizes for smooth, luminous skin. "It acts effictively on wrinkles, acne, blackheads, blemishes, redness and tightens pores. In just four weeks, skin texture is affiné and complexion unifié," says Freshly Cosmetics.

Its formula is ideal for sensitive skin and is a natural alternative to AHA and BHA exfoliants.

Its blue color comes from organically fermented gardenia extract, a natural pigment with antioxidant properties. Its results and benefits make Blue Radiance Enzymatic Serum an indispensable part of your evening routine.

Plural benefits

Blue Radiance Enzymatic Serum deeply exfoliates and stimulates skin renewal thanks to lactococcus probiotics, pomegranate and papaya enzymes, and Australian caviar lemon rich in natural AHAs.

Black willow bark extract, combined with plant-derived retinoids, acts effictively on acne, blackheads, redness, blemishes, controls sebum secretion and tightens pores.

The active ingredients of baicalin, sea fennel, griffonia and willow bark, combined with mango and papaya enzymes, provide hydration, reduce the appearance of wrinkles and affinent skin texture.

Water content analysis in your samples in less than 3 minutes ?

By
CEM SAS
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site-industries-cosmetiques A woman in a lab coat using an analysis machine to measure the water content of samples.

This analytical data is essential for quality control and even management. Discover SMART 6 for its accuracy and speed.

smart6 product image rev- Uncategorized - Product info

Background

The controlled production of cosmetic products is an important parameter in guaranteeing the quality and safety of finished products and their raw materials; with the wide variety of products and the rapid growth the cosmetics industry has experienced worldwide, it can be difficult to find consistent and suitable testing solutions.

Shampoos, lotions, soaps, detergents and other consumer and industrial products require extremely strict formulations. While analysis of water content (also known as moisture content or dry extract) can be very straightforward in the laboratory, the long time it takes to obtain results in the oven, or the inaccuracy of rapid alternatives, has a major impact on product quality. This analysis, if obtained accurately and quickly, can help to achieve the required formulation specifications, and increase yields and production margins.

This analytical technology for measuring water content in quality control and/or for monitoring cosmetics production has now become a benchmark.

SMART 6, water content analysis in less than 3 minutes

The SMART 6 is capable of measuring water content, moisture content or dry extract from dry to very moist samples with optimum speed. Typical analysis times are under 3 minutes. This analyzer is equipped with IPOWER® drying technology, enabling it to handle the widest possible range of samples: dry, pasty, semi-solid or liquid products, with a water or organic solvent base.

IPOWER® is a drying process using a dual-frequency energy source controlled by precise, intelligent measurement of sample temperature throughout the cycle. This energy is composed of microwaves and infrared for the most efficient drying possible. while avoiding either burning the sample, or only partially drying it.

SMART 6 feature 03 4- Uncategorized - Product info

A library of ready-to-use methods is available.

The SMART 6 is designed for use in the laboratory or alongside production, for lab assistants, technicians or production operators.

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Ask for more information

Be-poles presents its Ecocert certified skincare range

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The editorial staff
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site-industries-cosmetiques A bottle of water next to utensils on a shelf.

At be-poles, the creation of an object is the result of reflection on form and function. For its skincare range, the starting point was the search for a unique plant and its cleansing, invigorating and soothing virtues: eucalyptus.

This short range, comprising cleansing gel and shampoo, is already available. The moisturizing milk will be available shortly. These made-in-France cosmetics are Ecocert-certified, and the composition can be read in an instant on the label, fulfilling its purpose.

The neutral bottle, with its dispensary accents, embellishes the washroom of a restaurant, the office or the home. Its unique 500 ml format has been designed to meet all the needs of those who wish to use cosmetics with a responsible, reasoned impact.

"Specially formulated to meet Ecocert standards, the cleansing gel and shampoo lather up just right, penetrate the skin quickly and make you forget all about them. In keeping with the be-poles collection, these products focus on the essentials: the raw materials. The herbarium d'autrefoiss can be found on the bottle labels, illuminated by the studio's signature typography "the company says.

Eucalyptus was chosen in memory of Antoine Ricardou's final year of architecture studies in Australia, when he co-founded be-poles design and architecture studios, and for its familiar scent, synonymous with purity. An ephemeral pleasure that melts into all skin types. The invigorating fragrance offers immediate benefits, then fades in harmony with each individual. The formula took eighteen months to develop in a Parisian laboratory, as did its unique fragrance, created in the South of France in collaboration with a research professor at Montpellier University.

Native to Australia, the eucalyptus is a majestic tree. A force of nature that extends into its architecture. A prolific king of trees, its roots spread out to consume all the water around it, like an eternal loner. While the leaves of other trees usually carry the scent, those of the eucalyptus impregnate it right down to the bark.

The specifications had to deliver the most accurate interpretation. The full potential of the plant can be seen in the spectrum of scents. A fresh, green top note of minty eucalyptus gives way to a woody base note. The very structure of the tree reflects the studio's approach. With each new project, be-poles tells a story, unfolding a red thread from the smallest detail to the obvious. 

A new brand of sunscreen from Brittany that protects the skin and the oceans

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The editorial staff
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site-industries-cosmetiques A new brand of eco-friendly Breton sunscreen next to a swimming pool.

Every year, 25,000 tonnes of sunscreen products end up in the oceans, and the chemical sunscreens used in these cosmetics have a negative impact on marine flora and fauna. The victims of this pollution are corals, ecosystems essential to marine life: they are home to 25 % of the planet's marine species and absorb wave energy, reducing coastal erosion. At the same time, plastic waste causes the death of millions of animals: by 2050, there will be more plastic than fish in the oceans.

With these facts in mind, Lucille Ealet and Allan Le Bronnec, two <24-year-old ocean-loving entrepreneurs, launched Kerbi in April 2021. Their goal? To offer more respectful suncare products that can truly meet consumers' current needs. Chemical filter-free, nanoparticle-free and eco-designed, these products have been created to protect the skin while preserving the oceans. They are natural, from composition to packaging.

Eco-responsible suncare products that protect the skin and the ocean 

Kerbi products are designed with mineral filters and no endocrine disruptors to guarantee optimum protection for users while having minimal impact on the oceans. Nanoparticles, often found in mineral filters, have been excluded from the design of Kerbi products. This is a precautionary measure, as their real impact on human health is not yet known.

After months of research, Kerbi has developed two products: a sun stick and a sun cream, both of which are vegan, water-resistant and made in France.

Kerbi's commitments:

- A quality composition: the use of mineral filters free of nanoparticles and controversial substances to combine protection against ultraviolet rays and preservation of the oceans.

- Organic and vegan products. Kerbi uses ingredients of organic and natural origin. Our creams and sticks are vegan and not tested on animals, in compliance with European regulations.

- Eco-designed packaging. Kerbi's eco-responsibility extends to its packaging, which has been designed to limit the use of petrochemical plastics. The sunscreen packaging is made from plant-based plastic made from sugar cane, which reduces CO 2 emissions by 75 %. The suntan stick, meanwhile, is packaged entirely in cardboard - a first in France for suncare products. The products are not packaged in secondary cartons.

- 100 % French manufacturing. Research, development and manufacturing of the Kerbi range take place in France, in their partner laboratory specialized in mineral sunscreens. For the brand, this is both a way of minimizing its carbon footprint and of promoting French know-how and employment.

Kerbi's co-founders are full of ideas for developing their brand. They plan to expand their range in the coming years, incorporating active ingredients with Breton connotations and designing even more eco-friendly packaging.

They also want to continue their work to preserve the oceans by raising public awareness. They recently teamed up with Blutopia, a positive, non-profit media organization that centralizes real solutions to empower citizens to take action to protect the oceans.

Eventually, Lucille and Allan would like Kerbi to become a benchmark brand in Western France, Brittany being one of the regions most affected by skin cancer in France.

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