Firmenich, global specialist in fragrances and flavors, has announced the arrival of Robin Mason as President, Fine Fragrance North America, and Bruno Jovanovic as Senior Perfumer.
Robin Mason, President of Fine Fragrance North America
The arrival of Robin Mason she will be operational on June 14, 2021. Robin Mason will lead Fine Fragrance's activities in this zone, in charge of creation, sales, marketing, fragrance and technical development, as well as innovation.
"Robin is a highly skilled and respected leader in the beauty industry; she has built brands in different companies with great success and is recognized for her expertise in fine fragrance," said Ilaria Resta, President, Global Perfumery, Firmenich. She will bring a fresh vision to the Fine Fragrance sector and help us drive innovation and transformation to deliver the best fragrances to our customers. I warmly welcome her to our company.
Jerry Vittoria, President, Global Fine Fragrance, Firmenich, commented: "I have had the great pleasure of working with Robin for many years, and I am delighted that she is joining Firmenich. She has excellent strategic skills, commercial acumen and a passion for, and knowledge of, the fine fragrance industry. Her exemplary leadership will take our company to new heights."
Prior to joining Firmenich, Robin Mason spent four years as Senior Vice President of Shiseido Fragrances and Global SVP for Tory Burch, then a new Shiseido licensee. She developed winning marketing strategies for the US market for a growing portfolio of luxury brands, including Dolce & Gabbana, Ferragamo, Hermès, Issey Miyake and Narciso Rodriguez, as well as global strategy and product development for Tory Burch Beauty. Prior to this, Robin Mason spent eight years as Senior Vice President of Global Marketing for Elizabeth Arden, after twelve years with the Estée Lauder Companies, working her way up through senior marketing and sales positions. Robin Mason began her career in the executive training program at Macy's.
"I am delighted to join the Firmenich family, whose culture and corporate values I admire and respect, as do its employees, having worked with many of them across the creative, marketing and fragrance development teams in my previous positions," said Robin Mason, President, Fine Fragrance North America, Firmenich. "I'm looking forward to helping solidify Firmenich's reputation as a leading supplier to our North American customers."
Based at our international Fine Fragrance center in New York, Mason will report directly to Jerry Vittoria.
Bruno Jovanovic, Senior Perfumer
Firmenich's Fine Fragrance team also welcomes Bruno Jovanovic as Senior Perfumer.
With over 20 years' experience in fine fragrance, Bruno Jovanovic is renowned for his concise yet sophisticated writing style, based on unique ingredient combinations.
"We are constantly working to raise creativity to the highest level and we are delighted to have such a talented perfumer join the Firmenich family," said Ilaria Resta. Bruno's appointment illustrates once again Firmenich's commitment to creative excellence and its ability to create new benchmark signatures through a perfumer-focused organization".
Jerry Vittoria added, "Bruno's career spans two decades and includes some of the world's most prestigious fragrance launches. His dedication to the art of perfumery is matched by his intellectual approach to creation; his strong signatures are highly appreciated by his peers and adored by consumers."
Born in France, Bruno Jovanovic has been fascinated by scents, perfumes and odoriferous materials ever since he was a child. During his studies at the Lycée Condorcet, he discovered the vast selection of perfumes sold in Parisian department stores and realized that he wanted to become a perfumer. After obtaining a degree in Physics and Chemistry from the Université Pierre et Marie Curie, he entered the Isipca perfumery school, graduating with honors.
After graduating, Bruno moved to New York, where he joined IFF and spent the next twenty years working between New York and Paris, creating fragrances that have become worldwide bestsellers. Some of his many fragrances have become benchmarks for brands such as Hugo Boss, Coach, Paco Rabanne, Calvin Klein, Ralph Lauren, Frédéric Malle and Armani. Bruno sees his profession as a true vocation, in which each of his works expresses his know-how as well as his own sensibilities.
"It's an honor to join Firmenich, a fragrance house renowned for its dedication to perfumers and for its unparalleled palette of innovative ingredients, both natural and synthetic," commented Bruno Jovanovic. I'm delighted to be joining this leading company in both renewable and responsible fragrances, and to be working with Firmenich's huge palette of captives."
Based in Paris, Bruno Jovanovic will report directly to Jerry Vittoria and work with our global customers on fine fragrance creation.
