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The young brand Kreme supports local agriculture

site-industries-cosmetiques Skin care products Kreme and oil on a table.

Since the sanitary crisis, 82 % of the French prefer to buy products of French origin. Their main motivation is to support French farmers in their daily consumption.

This trend, which is increasingly widespread in the food sector, is now affecting cosmetics. With this in mind, Krème proposes a new generation of cosmetics, produced in a short circuit. "We must go further than Made in France, which is no longer enough in cosmetics. Because what's the point of formulating in France care products that only contain ingredients from the other side of the world?". The co-founders of Krème, Juliette Lailler and Marie Belile explain: the French preference in the choice of the circuit of creation and production of a cosmetic is a key value. It is from this observation and this will that they created their range of fresh, organic, healthy and local care.

Cosmetics thanks to the short circuit

Krème offers a new generation of cosmetics and relaunches fresh productions every 10 weeks; a frequency that contrasts with the two years that pass on average between the manufacture and use of a conventional cosmetic. This is made possible thanks to active ingredients that are exclusively sourced from organic farmers in short circuits.

As an example, and in a move to support new agricultural sectors, Krème has chosen to support Aurore Cottrel, a farmer in Normandy. After the death of her husband, Aurore took over the family farm and decided to diversify into woad. This plant made the fortune of many towns in the north of France in the Middle Ages: a blue pigment was extracted from it that colored the skies of churches and clothes. Long supplanted by Indian indigo, woad, prized for its cosmetic virtues, is just beginning to be reintroduced in France... and could become colorful again! Kreme supports Aurore's project by providing financial support for this reintroduction, and by studying with her the market opportunities for the launch of a care product planned for 2022.

A commitment that makes sense to consumers

Since its launch at the end of 2020, Krème has not stopped seducing new consumers. After a remarkable campaign on Ulule (Brand #1 of Ulule on the beauty segment), the young brand doubles its turnover every month via its website, online since last December. This rapid growth has enabled it to join Station F, the world's largest incubator.

[study] Organic and natural, a massive seduction weapon on the cosmetics market

site-industries-cosmetiques A counter presenting a study of organic cosmetics, including a beaker filled with liquid and herbs.

Xerfi has just published a study entitled: "Organic and natural cosmetics at the time of the mass market - Evolution of competition and market growth prospects by 2023". 

I am made with organic products, natural ingredients or natural origin and marketed in recyclable packaging, in bulk or in solid form. Who am I? A... organic and/or natural cosmetic. Clean beauty" is now the subject of a real craze in France in a rather depressed hygiene-beauty sector. At the risk of sometimes bordering on greenwashing. Today, sales of organic and natural cosmetics (+8 % to 972 million euros in 2020) represent 6.4 % of the market. Tomorrow, their weight in the universe of cosmetics will increase by 2 points to 8.5 % in 2023 thanks to sales that will jump by 12 % per year in value to approach 1.4 billion euros at the end of the period, according to the calculations of Xerfi Precepta experts. The French want products that are more responsible and better for their health. And there is no shortage of growth drivers between the considerable development of the offer in distribution channels, the abundance of innovations from laboratories and the growing weight of Millenials in the consumer population. In this context, the enthusiasm for organic and sustainable cosmetics has every chance of becoming a lasting phenomenon. And the giants of the conventional hygiene-beauty industry intend to take advantage of this windfall after a first failed foray into this niche in the early 2000s.

And they are working hard to get their organic cosmetics into the bathrooms of France. They are adapting their major brands, such as Garnier Bio, to organic formulas, or creating new ones, such as La Provençale Bio at L'Oréal. The sector's majors are also competing in terms of environmental initiatives, such as the new sustainable development program "L'Oréal for the future", unveiled in June. For the world leader in cosmetics, it is a question of regaining consumer confidence by demonstrating the authenticity and consistency of its approach, and taking advantage of the clean beauty phenomenon, with responsible ranges that can meet consumer expectations without being as restrictive as organic products.

If the giants of conventional cosmetics (L'Oreal with Ushuaïa, Mixa, Cadum and Garnier; Unilever with Dove, Timoteï, Monsavon; Henkel with Vademecum, Le Chat...) are redoubling their efforts to convert the organic and natural cosmetics market to the mass market, the pioneers have not said their last word. The latter are still in the lead in terms of market share. They will nevertheless have to roll up their sleeves. First, they will have to increase their production capacity to meet the growing demand. Léa Nature has thus inaugurated a new factory in 2019 to eventually triple its production. Pioneers must also focus on expanding their offerings while preserving their brand image. Last year, Pierre Cattier marketed its first range of sun cream, a segment that has not yet been fully developed by the organic sector. The adoption of vegan production methods or the implementation of local supply chains are also among the initiatives of specialized brands.

At the same time, there is a boom in DNVBs, the digital native vertical brandsThese brands originally developed exclusively on the Internet to ensure their promotion and distribution. Several factors explain the extent of this phenomenon. Beauty is one of the most shared topics on social networks. Consumer mistrust is also conducive to the emergence of new brands that can stand out and claim strong values in favor of health, the environment or respect for animals. The most relayed and followed on social networks quickly arouse the interest of distributors, such as selective perfumeries and department stores. As an example, the brand Respire, created on the web in 2016, is referenced since 2019 in Sephora and Monoprix stores.

Mass retailing, soon to be the main channel

While the crisis as a whole has weighed down sales of beauty products (closure of the selective channel during confinements, simplification of beauty routines, etc.), sales of organic products have been able to rely on the continued activity of organic stores, supermarkets and pharmacies (its main distribution channels). While the penetration rate of e-commerce in the hygiene-beauty market remained limited, online sales of hygiene-beauty products in supermarkets and the selective channel jumped by 28 % and 52 % respectively in value last year. And, over the average period, specialized retailers (organic cosmetics stores, general organic stores, pharmacies and parapharmacies) have both favored the emergence of organic and natural cosmetics and have reaped most of the benefits of the growth in sales. Their historical legitimacy and the width of their offer are of course not unrelated to this.

From now on, supermarkets are in the front line and intend to catch up. GSAs are also the place of purchase that recruits the largest number of new consumers. And indeed, 45 % of them made their first purchase of organic cosmetics in 2020. Given the offensive of the giants of the cosmetics industry on organic, mass distribution has solid assets to become the first distribution channel for organic and natural cosmetics in the near future These include: an accessible offer, exclusive distribution of the organic offer of the giants of the cosmetics industry and the referencing of the brands of certain laboratories specialized in organic products, such as So'Bio Éthic or Weleda.

Author of the study : Benoît Samarcq

Orlandi and PO Group offer a recyclable scented paper

site-industries-cosmetiques Orlandi and PO Groupe offer a recyclable paper scented with flowers and a perfume bottle on a green background.

Joining forces to be stronger, faster and more efficient in the deployment of their CSR policies is the sustainability strategy implemented by the two SMEs Orlandi and PO Groupe. The aim is to offer the perfume industry high-performance, environmentally-friendly products based on each company's expertise.

A "win-win" alliance

Today, the entire perfume industry is mobilized, from formula design to packaging recyclability. "The small size of our companies enables us to be nimble and therefore quick to respond to this unavoidable challenge," declare the two players in unison. "We don't have the same means at our disposal as the big groups to develop a CSR strategy on all fronts, so it's vital that we join forces to pool our energy, resources and talents in the search for solutions."

The PO Groupe has the technical expertise to apply embossing, gilding, laminating, varnishing, silk-screening and die-cutting finishing techniques to paper and cardboard substrates. Proud of its artisanal model, since 2012 it has been offering innovative technology and technical expertise in printing and perfuming paper and cardboard for olfactory communication and marketing. An innovation characterized by perfect mastery of the interactions between the substrate, the inks and the fragrance. PO Groupe already accompanies a number of projects for the entire industry, including some of the most prestigious brands who appreciate its creativity, ingenuity and innovative spirit.

Orlandi, for its part, has expertise in fragrance sampling, as well as a real understanding of the perfume and cosmetics industries, particularly the luxury segment, which it has been supporting for several decades in its communication and olfactory marketing strategies across all distribution channels.

"Orlandi's expertise in sales and marketing development, coupled with PO Groupe's mastery of production, enables us to offer the perfume industry an olfactory marketing solution capable of supporting their CSR policy and meeting consumer expectations," emphasizes Philippe Ughetto, Senior VP of Orlandi EMEA. 

"Our technical solutions were recently assessed as recyclable by customers and by CEREC (Comité d'Evaluation de la Recyclabilité des Emballages papier-Carton). What's more, PO has 3 production subsidiaries in France for the design/manufacture and delivery of its products, guaranteeing a short, local circuit made in France", explains Benoît Frassaint, CEO of PO Groupe.

This joint initiative, which accompanies the CSR efforts and policies already implemented by each partner, promises to be a real gas pedal, the promise of a lever for growth and sustainability. 

Pai Skincare secures Series B investment from Famille C Venture / Courtin-Clarins

site-industries-cosmetiques Keywords: Pai Skincare, Series B investment.

London-based organic cosmetics brand Pai has closed a £6.4 million (€7.5 million/$9 million) Series B investment by Famille C Venture, an investment company owned by the Courtin-Clarins family, founders and owners of Clarins.

Pai is thus benefiting from accelerated growth thanks to its vertical integration model, which has enabled it to run its business effectively despite the twin challenges of Covid-19 and Brexit.

The funding will enable Pai to open new R&D and production facilities in West London to meet the growing demand for its products worldwide.

"Our Series B capital raising gives us the financial strength we need to drive growth in our strategic markets. Choosing to innovate by taking the hardest route - developing and manufacturing our own products - is unusual in the UK beauty sector, says founder Sarah Brown. Famille C Venture shares both our passion for product creation and our values of transparency and sustainability, making them an excellent partner."

This funding will also support projects to develop platforms aimed directly at consumers, and an ambitious range of new products developed via the "Pai Labs" innovation platform. These investments are aimed at consolidating and sustaining the brand's leading position in organic and eco-friendly skincare.

"We're proud to support Pai Skincare and to be part of her fantastic project. Sarah has founded a company with a particularly original model and fantastic potential. I'm convinced that Pai has a role to play in our sector, and represents a high value-added proposition that perfectly meets the expectations of new customers. We are honored to provide her with solid financial support and personalized guidance.said Prisca Courtin-Clarins, Founder and CEO of Famille C Venture.

Pai is independently owned and managed, with Sarah Brown remaining majority shareholder and Managing Director.

Prisca Courtin-Clarins, Founder and CEO of Famille C Venture, will become a member of Pai's Board of Directors. CAPInvest, the family office that invested in Pai's Series A in 2017, remains an investor and director.

Procos sets up in the United States

site-industries-cosmetiques A man in a suit stands in front of a Procos wall.

Procos, a German manufacturer of packaging for leading luxury brands, is expanding into the US market with the establishment of a Procos Americas office, based in New York from March 2021.

Sébastien Williams, with more than 25 years of experience in international sales of packaging for beauty markets, joins Procos as Director of Sales for Procos Americas, Inc.

Throughout his career, Sébastien Williams has developed a vast network and worked with the leaders in the primary packaging market.

Sébastien Williams now returns to his first experience in the luxury secondary packaging industry, and will be able to draw on his solid skills to ensure the creation and development of this new Procos Americas entity.

According to Leander Kritikos, Chairman and CEO of Procos: "This move into the USA is part of Procos' development strategy to support luxury brands locally with their secondary packaging needs."

Headquartered in Munich, Procos has sales offices in Paris, London, China and now the USA. The group achieved sales of 25 million USD in 2020 and forecasts growth of 15% in 2021.

Line Daigneau joins Prad as Sales Director

site-industries-cosmetiques A black and white photo of a woman with dark hair.

Prad, a company specializing in top-of-the-range, made-in-France decoration on glass and aluminum, welcomes its new Sales Manager, Line Daigneau, whose mission is to develop Prad's activities in the French and European markets, in the perfume and cosmetics sector. She has over 20 years' experience in the world of beauty and luxury (Cosmogen, Qualipack, Clarins group, Ch. Wauters & fils).

Prad has mastered the following key technologies: liquid metallization, lacquering, laser finishing and screen, pad and hot stamping techniques. Used individually or in combination, they enable a wide range of renderings, nuances, color and/or material effects, combined with extreme line precision. The impeccable quality of the decors produced is as appealing to the eye as it is to the touch, and supports brands in the sensory experience they wish to offer consumers.

Liquid metallization, our flagship technology, provides a full or partial metal look, numerous metallic shades and infinite possibilities for transparency and gradation. Developed on a specific dust-free line, the process is perfectly controlled and environmentally virtuous.

Lacquering modifies surface appearance (gloss, matte, satin), colors (unlimited), special effects (pearlescent, iridescent, metallic) and feel (smooth, soft, grainy).

Laser finishing complements metallization with chiselled cut-outs and engravings, for ultra-fine decorations and light effects.

Silk-screen printing, pad printing and hot stamping are generally combined to showcase high-precision text and drawings on all types of media.

"I'm delighted to be joining Prad, whose industrial activity is based in the Drôme region, just outside Valence. I share the values of its CEO and owner for the past five years, Bruno Pierrain, who has made the strategic choice of finishing only containers made from infinitely recyclable materials such as metal and glass. Recent investments have considerably reduced the environmental footprint of the decoration processes used, including metallization, and open up a host of high-quality possibilities. I discovered a highly committed team, always ready to provide a solution. Prad counts some major brands among its customers. My aim is to continue deploying this French know-how with them.says Line Daigneau.

"When I took over Prad, my ambition was to invest in a company on a human scale. I set out to maintain a social dialogue conducive to innovation and continuous improvement, to develop the team's skills, and to have a high-performance, competitive and environmentally-friendly French production facility. Over time, our development will require the creation of a sales department to strengthen our relationships with our customers in France and Europe. I have entrusted this mission to Line Daigneau. We share the values that are dear to Prad: respect, solidarity and eco-responsibility", emphasizes Bruno Pierrain, Chairman and CEO.

Manufacturing cosmetic packaging in Europe for over 50 years

site-industries-cosmetiques Manufacture of a bottle of black ink with a transparent lid on a white surface.

Ancieto Canamasas founded Faca Packaging in Spain in 1970. At the end of last year, the company celebrated half a century of activity despite a difficult year in 2020.

Over the past 50 years, many things have happened, some positive, some difficult. Despite the current global situation, Faca packaging continues to be a leader in luxury and high-end packaging for the cosmetics industry. Its mold making division also joins the party, as it produced its 3,000th mold in 2020, placing innovation in the fields of injection and blow molding at the heart of its approach.

Technological innovations

This year was also important for Faca Packaging, which continued to modernize and renew its machines. Important investments have been made in machines for a more sustainable and lower consumption, both in injection with the acquisition of heavy machines allowing multi-cavity molds, and in decoration and assembly, with state-of-the-art machines for quality control using very high speed artificial vision cameras.

Sustainable development

This year Faca Packaging has renewed its most representative model, the refillable T22 - version, which has been constantly imitated over the last 20 years. Now it has a refillable cup, as well as the possibility of making it from recyclable and recycled materials.

Since 2019, Faca Packaging has been using 100 % renewable energy in all three factories, the injection mold plant, as well as in its offices, continuing the commitment to environmental sustainability, all electricity consumption comes from fully renewable energy.

"In addition to this, we must not forget the most important pillars that have always characterized Faca Packaging: R&D, design, exclusivity and quality, is emphasized within the company. We work in a 100 % clean room with a guaranteed system, approval of ISO - 9001 certifications, and the current development of ISO-14001."

Added value

The product has two important elements. The first is technical. It concerns the functional elements on which the design of the packaging must be based for a safe and clean packaging.

The second element is aesthetics. Essential aspects such as design, decoration and finishes are involved.

"Our extensive knowledge and focus over the past 50 years has enabled us to meet this aesthetic, technological and functional challenge in an exceptional way. We continue to aim to launch 4-5 models per year, as well as expand our patent list, which currently numbers over 300, says the company. We are very proud to be able to celebrate our 50th anniversary, and of course we thank all our customers for the trust they have placed in us over the years."

Cosmed launches its new global expert service "Cosmed Environment

site-industries-cosmetiques A pot filled with flowers and leaves on a white surface, symbolizing Cosmed's commitment to the environment with its new "Cosmed Environnement" global expert service.

Well known for its regulatory expertise, Cosmed - the professional association of the cosmetics industry in France representing 920 SMEs and ETIs - has added a new global service to assist companies in mastering their ecological transition.

The ecological transition is at the heart of the "France Recovery" plan announced by the government. Some 30 billion euros have been earmarked to reduce carbon emissions by 40 % by 2030 and to support the development of green technologies. But for companies, the concrete impacts are now coming to light. By 2019, Cosmed had answered 3,000 questions from industry, 350 of which were already environmental. In 2020, more than 1,000 environment-related questions were answered, a threefold increase, in just 10 months. More than a signal, this figure is for Cosmed a powerful siren calling for action. Since the end of 2018, an "environmental watch" project was in preparation. Listening to and meeting the expectations of companies convinced to move to a higher dimension.

The needs of companies

The cosmetics industry is not new to environmental and societal issues. The beginnings date back to 1974. Seven cosmetic companies were even named in 2012, among the most ethical and committed firms in the world, by Ethisphere Institute, an independent American NGO. According to the Cosmed Barometer of Key Indicators for the industry (4th quarter 2020), 76 % of executives will direct their investments towards the ecological transition. They are especially aware that the timing of the change is now imposed, both by the consumer and his representatives, and by the legislator. 83 % of consumers want products to be designed and manufactured in an environmentally friendly way, and are asking for proof. Also, the expectations of managers are formulated in a very pragmatic way: what is the current state of my project? What actions should I start with? How can I finance it over the long term? How can I manage change on my industrial site? How can I enhance the value of my actions and investments for the consumer throughout the progress process, while complying with the various regulations? What certifications should I aim for in the long term?

Changes in products (eco-design, LCA, limiting or replacing plastic, etc.) represent the first efforts and essential changes at the first level. Energy and water savings, carbon footprint improvement, waste reduction... logically follow the implementation of good environmental practices. In the medium term, managers have every interest in closely following the concept of the "company with a mission", initiated by the Pact law voted in 2019. A new virtuous legal status focused on environmental and societal values, but likely to profoundly change governance models, the relationship between general management and shareholders, the role of employees... Cosmed will accompany companies through all these stages.

Important means

The Cosmed Environment service is built on five actions that are particularly expected by companies: a diagnosis, a recommendation for the definition of the strategy and action plan, an ongoing evaluation, the search for co-financing, and above all, assistance in coordinating the actions of stakeholders, whether internal or external to the company. The Cosmed Environment service was designed to prepare for ISO 14001 certification (environmental management standard).

According to Cosmed, this is the first global environmental service dedicated to the cosmetics industry. This "business" knowledge facilitates the implementation of adapted action plans, particularly for small and medium-sized businesses. "A long-term collaboration has been established with Corinne Lepage, former Minister of the Environment. She and her team have a very sharp prospective vision on technological, regulatory or legislative evolutions and on tomorrow's opinion trends.says Cosmed.

Lancôme, new member of Grasse Expertise

site-industries-cosmetiques An aerial view of an olive grove in Greece, highlighting Lancôme's expertise in the Grasse region.

Grasse Expertise, the territorial and collective brand for the four sectors of excellence in the Grasse region - perfumery, food flavors, cosmetics and health & well-being - now counts Lancôme among its 52 committed members.

"Lancôme is proud to be a member of the Grasse Expertise regional brand, which brings together professionals from the perfume, aroma, cosmetics, health & well-being industries based in the region, says Françoise Lehmann, Lancôme International General Manager. Through this membership, Lancôme is strengthening its roots in the Grasse region, and demonstrating its commitment to protecting the region's unique assets and promoting the perfume-related expertise of the Pays de Grasse".

The luxury brand joins a group of professionals with emblematic expertise and strong regional commitments.

Jérôme Viaud, Mayor of Grasse and President of the Communauté d'agglomération du Pays de Grasse, explains: "The Pays de Grasse is delighted to welcome Lancôme, one of the world's leading luxury beauty brands, to its land. Lancôme recently acquired an agricultural estate in Grasse: Domaine de la Rose by Lancôme. Lancôme's commitment to strengthening its roots in the region is underpinned by its active membership of Grasse Expertise. The territorial brand represents a strategic territorial challenge and an approach to sustainable economic development that we strongly value.

Michel Gschwind, President of the Club des Entrepreneurs du Pays de Grasse and bearer of the Grasse Expertise brand, explains: "Lancôme joins a group of companies who share the same pride in belonging to our exceptional region, which is distinguished by its cultural, artisanal and industrial wealth, as much as by its terroir. It is on this foundation of values and commitments that the Grasse Expertise brand is embodied to provide solutions to the many challenges we face in this 21st century."

The Lancôme site comprises four hectares of organically farmed fields, centuries-old terraces and a distillery. Lancôme also farms land in Grasse where Centifolia rose, jasmine and lavender are grown. The unique geographical location of the Grasse basin combined with climatic influences give life to flowers of exceptional quality. Members of Grasse Expertise will be able to preview the Domaine de la Rose. 

Resolutely focused on sustainable innovation and naturalness, Grasse Expertise's professional approach reinforces the recognition of the "Savoir-faire lié au Parfum en Pays Grassois" registered on November 28, 2018 by Unesco's Intergovernmental Committee for the Intangible Cultural Heritage of Humanity.

To date, Grasse Expertise has 52 professionals representing over 4,000 employees, with sales of 1 billion euros from the industry's various fields of expertise.

Cosmet'in Lyon Skin Science Days: May 20 and 21, 2021, online

site-industries-cosmetiques Logo of the Cosmet'in Lyon Skin Science Days in Lyon, France on May 20 and 21, 2021.

"How clinical experience highlights skin biology mechanisms'": this is the theme proposed by Cosmet'in Lyon (Ex. CED) for its XXXth CIL Skin Science Days (formerly Journées européennes de dermocosmétologie). The event will take place on May 20 and 21, 2021, with Professor Richard Gallo as guest of honor. It will be held in English and as an online conference, due to the global health context.

Some twenty international dermocosmetology experts will shed light on research, clinical and industrial issues in eight sessions detailed in the program downloadable from the website. Cosmet'in Lyon members benefit from a preferential rate.

Organized every two years, and of a very high scientific level recognized by the profession, this event brought together over 170 participants, researchers and industrialists, in 2019. The health context prompted us to opt for the webconference format this year.

Cosmet'in Lyon offers an attractive visibility program to mark the event's thirtieth anniversary.


Interview with Nico Forraz , President of Cosmet'in Lyon

What do Cosmet'in Lyon Skin Science Days represent for the profession?

Nico Forraz: First of all, we'd like to point out that this is our XXXth congress, so it's an anniversary! We would have liked to hold it face-to-face, as we are proud to welcome dermocosmetology experts from all over the world on our territory. But circumstances dictated otherwise. The congress has been held every two years since the association was founded in 1962. Its aim is to highlight the latest scientific innovations and advances in skin biology. This is all the more important as cutaneous biology is directly linked to dermatology and cosmetology. It's a rare opportunity to bring together all the players who contribute to innovative developments in skin care and well-being.

What makes Skin Science Days so special?

Nico Forraz: The event is organized by a committee of volunteers, based in the AURA region and drawn from the academic, clinical and industrial worlds, who share a common interest: dermocosmetology. It's this singular alliance that makes up the DNA of the association, the uniqueness of events in general, and Skin Science Days in particular.

What are the latest discoveries and emerging trends in skin biology?

Nico Forraz: These are precisely the topics that will be addressed during the congress: the interaction between microbiota and human skin; environmental factors such as pollution, and their influence, notably on the skin's inflammatory status; advances in skin aging, linked to longer life expectancy; progress made in skin renewal, repair and healing. We'll also be looking at new technologies, bridging the gap between clinical treatments and cosmetology, and tissue engineering, which makes it possible to model cosmetic and aesthetic treatments. There's a lot to talk about!

Why did you choose to focus on the impact of clinical experiments on the skin's biological mechanisms?

Nico Forraz: Traditionally, the starting point is laboratory discoveries, followed by clinical trials. We wanted to approach the subject from the opposite angle, by taking stock of the discoveries made in clinical trials and demonstrating how they stimulate basic research and innovation in skin biology.

How were the speakers selected?

Nico Forraz: The organizing committee, led by Nicolas Bechetoille and Aurélie Pagnonminot, respectively secretary and treasurer of Cosmet'in Lyon, joined forces with academic researchers and industrial players, members of Cosmet'in Lyon. Together, they appointed session chairmen and proposed scientific, academic, clinical and industrial research themes, while providing a forum for young researchers.

How does this knowledge guide/support the development of new products by brands?

Nico Forraz: Brands need to capture both market trends and scientific and technological innovations. It's by considering the whole picture that we can develop and validate the relevance and effectiveness of future products.

More specifically, what kind of products?

Nico Forraz: The cosmetic product becomes a preventive means, designed to maintain the skin's balance, through a daily routine in particular. Its main aims are to combat pollution and skin ageing, protect against the sun, regenerate and moisturize. These are the main claims that contribute to skin health.

What prospects do these discoveries offer consumers?

Nico Forraz: These discoveries offer consumers innovation, efficacy and safety. Cosmet'in Lyon is very involved in these three aspects and wants to make this knowledge accessible to them. In fact, it is preparing a public event to be held in the Lyon region at the end of 2021, to explain how cosmetic products are developed. Then, at the beginning of 2022, it will present the cosmetics industry, its structure and job horizons to a high school audience. A booklet and a forum on beauty industry professions are currently being prepared. Education is at the heart of our mission, to bring together all the players - academic, clinical, industrial and the general public.

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