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Quadpack adds environmentally friendly fragrance caps to its QLine line

site-industries-cosmetiques Keywords: caps, table, factory.Modified description: Caps displayed on a factory table.

The cork oak is a true wonder of nature. It is the only tree in the world whose bark can be removed without harming it: the bark regenerates to protect the trunk, through a process of photosynthesis that absorbs up to five times more CO2 than trees that have not been debarked. Native to the western Mediterranean basin, it has been used for centuries to make wine bottle stoppers, and plays an important role both as a habitat for many animal species and as a source of employment for many traditional workers in the sector.
Its fantastic ecological and regenerative properties gave beauty packaging manufacturer and distributor Quadpack the idea to develop its own cork collection in its QLine range, using a by-product of the wine cork industry. The innovative range of fragrance caps makes the most of cork's properties for beauty brands:

- Hypoallergenic: Cork does not absorb dust, thus helping to protect against allergies and respiratory diseases.
- Waterproof: The suberin and cerides contained in the cell walls protect the cork from humidity and allow it to age without deteriorating.
- Insulation : Cork insulates against heat, noise and vibrations thanks to the gaseous components it contains, trapped in small hermetic compartments in the shape of a honeycomb.
- Elasticity: Cork adapts to temperature and pressure variations without losing its integrity.
- Natural touch: Softness and flexibility combined with a naturally irregular surface.
- Lightness: More than 50 percent of its volume is air. Cork weighs up to 0.16 grams per cm3 and floats on water.

The collection's caps are agglomerated with about 10 percent food-grade polyurethane (PU) to ensure the material is properly processed: the five options in different shapes and sizes are all single-material, recycled and recyclable. "Cork is a totally environmentally friendly product, as the material is used in its entirety, without producing waste. The launch is a big step forward in Quadpack's commitment to circularity of its products," says Isabelle de Maistre, Head of Product Communications at Quadpack.

Maison J.U.S raises over €600,000

site-industries-cosmetiques La Maison J.U.S raises over €600,000 to design wine bottle labels.

Launched in 2019, Maison J.U.S (for Unique and Sensory Jewel) is carried by three founders from the luxury perfume industry, with the goal of creating their own brand and offering alternative and sustainable fragrances.

After 20 years in the world of luxury perfume (Yves Saint-Laurent, Trussardi, MaxMara, Galliano, La Perla...) and the successful launch of several brands, Jean-Baptiste Roux (CEO) decided to launch his own brand, with two long-time accomplices. 

Brigitte Wormser (olfactory director) is a graduate of Isipca (Institut supérieur international du parfum, de la cosmétique et de l'aromatique alimentaire). After a career in luxury brands (Nina Ricci, Germaine Monteil, Dior, Lacroix), she bought two perfume shops in Paris and founded a consulting company. With her training as a nose, her international career and her experience in retail, she participated in the launch of the J.U.S Parfums brand with the desire to shake up the traditional and conservative perfume industry. 

Thierry de Baschmakoff (artistic director) has collaborated with some of the biggest luxury brands in the field of perfumes and cosmetics, as well as leather goods, watches and accessories (Dior, Guerlain, Bulgari, Lalique, Burberry, Cartier, Jimmy Choo). He has also worked for Chinese companies on branding missions.

Maison J.U.S gives carte blanche to several renowned master perfumers to guarantee the originality and quality of its perfumes and carries strong values. 

"Our philosophy is to reinforce the freedom of creation by giving carte blanche to our perfumers: Alexandra Carlin, Aurélien Guichard, Fabrice Pellegrin, Aliénor Massenet and Céline Ellena. The principle is simple: we give them total freedom to express their personality and their desires in their creations. This trust is a guarantee of quality and originality of our perfumes.The J.U.S. house says.

No consumer tests or marketing briefs are carried out beforehand to ensure original, personal creations, all very different. 

Other strong corporate values include:

  • Ethics and eco-responsibility: the bottles are reusable thanks to refills and perfume fountains. The brand reuses old molds to make certain bottles and the furniture in the perfume shops and pop-up stores is second-hand. The packaging is entirely recyclable.
  • Transparency: Maison J.U.S makes the formulas of its perfumes public without fear of being copied because, according to the company, it is the quality of the selected raw materials that makes the quality of a perfume.
  • Color and pleasure: Maison J.U.S stands out from the current offer in a very traditional, standardized sector where the bottles are all transparent. Maison J.U.S brings color back into the world of perfume, flattering the sight as much as the smell. "We offer an alternative range of creative, unique and singular perfumes, far from the traditional selective perfumery, with colorful bottles and graphic "wallpaper" style gift boxes that reflect the joyful, colorful and creative values of the brand", says the company's founders.
  • 100 % French manufacturing: bottles, packaging and production are in France. Only ingredients not produced in France are imported. 

Fundraising to finance international development

Maison J.U.S has raised 617,000 euros from French business angels and international investors. 

According to WeLikeAngels, one of the business angel networks backing the company, niche perfumery, now estimated at €3 billion (worldwide), is the only growing market segment in perfumery. In 2019, it grew by 14.9 % while the global fragrance market grew by only 5 %. Niche perfumery is increasingly appealing to consumers and is no longer marginal. Consumers who traditionally bought luxury perfumes (Chanel or Dior) are now buying unique fragrances from other brands. In 2015, of the 2,000 fragrance launches, 500 were niche fragrances. 

Maison J.U.S is present in 10 countries and in 42 points of sale: in France (Le Printemps Haussmann), in the United Kingdom (Harrods and Liberty London), in Belgium (Senteurs d'Ailleurs), in Russia (Tsvetnoy), in Italy, in Germany, in Lebanon, in Kuwait, in the United Arab Emirates and in Qatar. Every month, new partners join the J.U.S adventure all over the world.

But it is towards Asia that all efforts to conquer the market are concentrated, as the momentum is optimal: a very strong growth in perfume purchases, an appetite for French brands and know-how, and an increasingly demanding clientele that seeks out niche brands.

The funds raised will be used to develop e-commerce sales and to launch the development in China.

Two ranges of fragrances

The brand offers two ranges of perfumes bearing its name: the Unique Jewels collection and the Sensory Jewels collection. "These two collections express the freedom of expression of the perfumers in which the exceptional is the order of the day, the originality understandable, and the pleasure always sincere.

  • Unique jewels... : exceptional vintage bottles, reflections of the history of French perfumery... bottles made from old existing molds. Unique formulas, the fruit of free, new, extreme and original ideas, intriguing.
  • Sensory jewels... : a sensual, young and colorful rounded bottle, discreetly revealing the juices to better discover them. No-frills formulas inspired by tradition but rooted in contemporary perfumery... odes to sensuality.

"J.U.S is a perfumery with a strong commitment to olfactory and packaging choices. We are proud to offer a 100% French perfumery and to work with French suppliers with their wonderful know-how and their deep commitment. We are proud to claim joyful, impertinent and ethical values and we hope you will share them... and thank you to all the French Noses who worked with us in complete freedom without brief constraints and who gave us the best of themselves... "The company's management emphasizes.

Verescence partners with start-up Marcelle Dormoy for a collection of refillable mobile perfumes

site-industries-cosmetiques Verescence collaborates with Marcelle Dormoy for a collection of refillable nomad perfumes.

Verescence, the world leader in glass bottles for the perfume and cosmetics industry, has partnered with the young niche perfume house Marcelle Dormoy to launch a line of bag sprays. The Nacarat, Heliodor & Gemma Veneris eaux de parfums are now available in a new travel size glass bottle: the 10ml refillable CARA from La Collection Verescence. 

The glass bottle

Elegant and timeless, the CARA bottle is available in mini sizes, for perfume touch-ups or for travel. With a square cross-section, it features a slim silhouette, rounded corners and flat sides that provide an optimal decoration area for screen printing or label gluing. The glass base captures light to better enhance the bottle's sleek design. 

Eco-design

In an environmental approach, Marcelle Dormoy has chosen the model with a screw ring (GPI 15 400) which allows to refill the bottle and to better recycle the different components. 

" For this new line of handbag perfumes, we wanted to create a product that was as beautiful as it was virtuous. The possibility of refilling the bottle is a real plus. It comes with a customizable, vegetable-tanned leather case, which is handmade by theWORKSHOP, a Parisian leather goods and gilding workshop. "Louise du Bessey, Founder of Marcelle Dormoy, explains. 

CARA benefits from the glassmaking expertise of Verescence La Granja's teams. Located in a Unesco biosphere reserve, the site is Verescence's center of excellence for the manufacture of La Collection standard bottles. 

"We were seduced above all by Marcelle Dormoy's project in connection with our eco-design approach, but we also have a heart for supporting a young start-up that wants to make niche perfumery accessible to everyone through an innovative digital shopping experience."comments Bérangère Raguenet, Marketing and Communication Director of Verescence. 

Kimberly-Clark Professional warns of the dangers of forced-air and electric hand dryers

site-industries-cosmetiques A liquid emerges from a bottle.

Kimberly-Clark Professional is accelerating the delivery of hand hygiene information and expertise by creating a dedicated hand-drying site to provide tips on which hand towels to use and highlight the dangers of using forced-air and electric hand dryers (Jad).

The Covid-19 pandemic has raised consumer awareness about the importance of hand hygiene and the risks of spreading germs. Nearly 95 % of adults do not wash their hands long enough to thoroughly clean bacteria and viruses, so germs can remain on hands after washing(1)

While the focus has been on regular and proper hand washing, Kimberly-Clark Professional would like to address the crucial issue of hand drying, which is just as important as hand washing: how do you dry your hands properly?

To better understand the importance of the subject and to allow as many people as possible to understand the truth about the dangers of using forced-air and electric hand dryers for hygiene, Kimberly-Clark Professional provides its expertise based on scientific studies:

"Scientific studies have proven that paper towels are the most hygienic option for hand drying, but there are concerns about the dangers presented by alternative drying methodsexplains Elise Gouveia, Sales Director France, Kimberly-Clark Professional. Forced air hand dryers can spread germs and bacteria if they are present on wet hands. In this time of unprecedented health crisis, it is essential to address all germ hot spots to provide a safer and more hygienic environment. Therefore, it is important that users are fully informed about the hygiene risks of forced-air hand dryers and can review the results of scientific studies before using or purchasing this type of hand dryer."

According to Kimberly-Clark Professional, the evidence is in, "research shows us some striking facts about forced-air hand dryers, the use of which could be akin to a sneeze that lasts 12 seconds, the time it takes for the hand-drying cycle of this type of device."

Kimberly-Clark Professional reminds us that:

  • A forced-air hand dryer projects up to 2 meters(2) water droplets in the air that may contain germs on the hands. These aerosolized bacteria can survive up to 15 minutes in the air. Forced-air hand dryers can increase the level of bacteria on the fingers by up to 42%(3).
  • A hand dryer spreads 1300 times more germs than a paper towel(4)
  • Even with Hepa filters and careful cleaning and maintenance, forced-air hand dryers do not leave hands and washrooms as clean as paper towels, 
  • After 15 minutes, 100 times more particles remain in the air when using forced-air hand dryers than when using single-use paper towels(5).This finding is all the more alarming when you consider that these particles could be found at about the height of a small child's face(6). Drying with paper towels, on the other hand, reduces to 77%(7) bacteria on the fingers. 
  • The interior surfaces of forced-air hand dryers can contain up to 48 times more bacteria than a toilet seat(8). Results of a University of Westminster study found that forced-air and warm-air hand dryers can harbor bacteria on the interior surfaces. This could lead to cross-contamination if users reach inside and touch the surface of the unit or if bacteria are carried in the air stream and deposited on wet hands.(9).

For hygienic hand drying, use single-use paper towels

Taking all these facts into account, the WHO recommendations for hand hygiene in health care advocate paper towels for hand drying.

Hand towels offer, according to Kimberly-Clark Professional, "the best solution for hand hygiene and general hygiene in the washroom."

A recent study found that 90 % of people using washrooms prefer paper towels when given a choice between single-use paper towels and forced-air hand dryers(11). This study showed that paper towels consistently outperformed all other drying techniques, especially in terms of bacteria left on the palms and fingertips(12).

 "With the current emphasis on the importance of hand hygiene, we feel it is essential to share these facts based on scientific studies so that clients can make informed decisions."says Elise Gouveia. TConsider your hand hygiene throughout the day and the objects you touch - from car steering wheels to lift buttons. Ask yourself not only how often you wash and dry your hands, but also how you wash and dry your hands and for how long. The science is clear, and the official WHO guidelines are clear: dry your hands thoroughly with a single-use paper towel; use the towel to turn off the faucet; your hands are now clean.(13)"

(1) - Borchgrevink, C.P., Cha, J. and Kim, S., 2013. Hand washing practices in a college town environment. Journal of environmental health, 75(8), p.18.; Hand Washing Practices in a College Town Environment, Journal of Environmental Health; https://www.cdc.gov/mmwr/PDF/rr/rr5116.pdf: Boyce JM, Pittet D, Centers for Disease Control Guideline for hand hygiene in health-care settings. Recommendations of the healthcare infection control practices advisory committee and the HICPAC/SHEA/APIC/IDSA hand hygiene task force. Society for Healthcare epidemiology of America/Association for professionals in infection control/infectious diseases Society of America. MMWR Recomm Rep. 2002;51 (RR-16):1-48.

(2/4/5) - P.T. Kimmitt & K.F. Redway, "Evaluation of the Potential for Virus Dispersal During Hand Drying: A comparison of Three Methods," Journal of Applied Macrobiology 120 (2016)

(3) - Eurofins-Inlab study (2012)

(6) - E.L. Best, K. Redway, "Comparison of Different Hand-Drying Methods: The Potential for Airborne Microbe Dispersal and Contamination," Journal of Hospital Infection 89 (2015)

(7) - University of Westminster, "Changes in the number of different types of bacteria on the hands before and after drying using paper towel, continuous cloth roller towel, warm air dryer and jet air dryer" (2010)

(8) - Eurofins-Inlab study (2012)

(9) - University of Westminster, "Changes in the number of different types of bacteria on the hands before and after drying using paper towel, continuous cloth roller towel, warm air dryer and jet air dryer" (2010)

(10) - Huang C, Ma W, Stack S, "The Hygienic Efficacy of Different Hand-Drying Methods: A Review of the Evidence," Mayo Clinic Proceedings, 2012; 87(8): 791-798. And World Health Organization 'Global Hand Washing Guidelines' 

(11) - ETS Observational Study, ISSA/Interclean Amsterdam (May 2016)

(12) - Snelling AM, Saville T, Stevens D, Beggs CB, "Comparative evaluation of the hygienic efficacy of an ultra-rapid hand dryer vs conventional warm air hand dryers," Journal of Applied Microbiology 2010; 110: 19-26

(13) - World Health Organization, Global Hand Washing Guidelines

Iberchem Group announces agreement to acquire French perfumery company Parfex

site-industries-cosmetiques Iberchem acquires French perfumery Parfex.

Parfex will strengthen Iberchem's offering in natural and sustainable fragrances, while hosting a creation center for the group's fine fragrance division.

The Iberchem Group, part of Croda International Plc, announced today that it has signed an agreement to acquire the French perfumery company Parfex S.A. ("Parfex"). Based in Grasse, France, Parfex will play an important role in Iberchem's plan to expand its offering of certified sustainable and natural fragrances, while hosting a new creation center for the group's fine fragrance activities. In addition, the acquisition strengthens Iberchem's presence on the European market and, thanks to Parfex's privileged location, enhances its portfolio of natural-origin ingredients for high-end markets. Iberchem's acquisition of Parfex is its first since joining Croda in November 2020.
Established in Grasse in 1985 and today employing 75 people, Parfex specializes in the creation of fragrances for the high-end cosmetics and fine perfumery markets. The company has maintained steady growth over the past decade thanks to its creativity, the reliability of its high-quality operations and the dynamism of its team. It now sells its fragrances in over 50 countries worldwide. Parfex will retain its independent identity within the Iberchem Group, as well as its current structure. However, it will now benefit from the technical expertise, financial support and international sales network of Croda and Iberchem, enabling it to seize new growth opportunities.
Steve Foots, Managing Director of Croda, said: "We believe that the transition to more natural raw materials is a potential differentiator in the fragrance market. Parfex will play an important role in Iberchem's plans to expand its sustainable fragrance offering, and further strengthens our position in the creation of higher value-added fine fragrances." 

"This acquisition is a cornerstone of the company's growth plan," said Ramón Fernández, CEO of the Iberchem Group. "With its history and abundance of natural raw materials, Grasse is a world-renowned French city particularly relevant to any perfume house. Parfex will further strengthen our portfolio of sustainable and natural fragrances, serving our ambition to rank among the leaders in this industry."

"It is with great satisfaction that we integrate Croda and become the premium brand of their dynamic Iberchem fragrance division," said Kurt Tschopp Managing Director of Parfex. "I'm very excited about this agreement, which opens up new horizons for our company and secures its future. Thanks to the many synergies between the three companies, we have significant opportunities to accelerate our growth. We will focus on our passion to continue to create fragrances that are highly appreciated by consumers, to serve our customers and to strengthen our brand on an international scale".

The Pochet Group's synergies at the service of Ginza Eau de Parfum by Shiseido

site-industries-cosmetiques A pink perfume bottle on a white background, highlighting the synergy between Pochet and Shiseido's Eau de Parfum Ginza.

The Pochet Group combines its expertise for Ginza Eau de Parfum, the new women's fragrance from Shiseido Ginza Tokyo.

Ginza represents the homeland and Tokyo origins of the Shiseido Ginza Tokyo brand. An ode to femininity and the many facets of women. 

As if carved from a block, the bottle pierced by a black dagger reveals rounded curves and lets a bright pink juice show through the transparent glass. 

"A black dagger plunges directly into the bottle, symbolically recalling the inner strength hidden in every woman.explains Shiseido Ginza Tokyo. 

The hood that forms the top of the dagger is injected in black plastic and satin lacquered to give depth and power to the whole. 

The part of the dagger immersed in the juice was a real technical challenge taken up by the Qualipac teams, in partnership with the Shiseido Ginza Tokyo teams.

Elegantly hiding the dip tube, this soft plastic piece has been designed to be malleable enough to be inserted into the bottle. 

To bring Ginza Eau de Parfum to life and serve the Shiseido Ginza Tokyo brand, the Pochet group has pooled its expertise in bottle making, plastic injection and aluminum: the bottle is made by Pochet du Courval - Guimerville, the dagger (cap and dip tube cover) are made by Qualipac - Château-Thierry, and the aluminum collar is made by Qualipac Aluminium (Saint-Saturnin du Limet). 

Givaudan Active Beauty tackles oily skin problems

site-industries-cosmetiques Active Beauty tackles oily skin problems.

Givaudan Active Beauty launches Mangixyl, a microbiome-friendly cosmetic ingredient targeting oily skin through sebum regulation. Created from mango leaves, this innovation meets Givaudan's corporate objective of "creating happier, healthier lives with a love of nature".

The mango leaves are obtained in collaboration with the Bendia association, based in the village of Koro, Burkina Faso, in the heart of West Africa. Run by volunteers, this women's initiative enables women to find employment by linking them with suitable jobs in the leaf harvesting process.

After harvesting, mango leaves undergo a green fractionation process to produce Mangixyl. This all-natural, microbiome-friendly active ingredient regulates sebum production (up to 15.9 % after one month depending on skin tone, says Givaudan Active Beauty) to relieve the discomfort caused by oily skin - a widespread concern among consumers worldwide. Double-blind, placebo-controlled tests on three different skin ethnicities (African, Asian and Caucasian) also showed a 49.5 % improvement in sebum quality. "Reflecting our commitment to inclusive beauty, Mangixyl is a universal, gender-neutral ingredient suitable for all age groups and skin tones."says Givaudan Active Beauty.

Fine Fragrances and Active Beauty Sourcing Manager Maxence Billas said: "Mangixyl is an excellent example of how we work closely with communities to source ingredients responsibly, with the utmost respect for people and the environment. This approach allows us not only to support these communities, but also to secure our supply chain and give our customers access to high-quality, responsibly sourced products, at a time when sustainability and traceability are at the heart of consumer concerns."

Active Beauty manager Laurent Bourdeau said: "The creation of Mangixyl shows how we combine a high level of scientific innovation with trending consumer insights to develop products that are not only good for people, but also for the planet. Our focus remains our guiding star as we continue to develop new sustainable products for our customers and their consumers."

Mangixyl joins Givaudan Active Beauty's growing portfolio of natural botanical actives, and is used in a marketing concept called S3D Womango. This light, mattifying day cream for all consumers also contains Bamboosilk A, Curbilene and CristalHyal. Thanks to its three levels of action, S3D Womango, according to Givaudan Active Beauty, immediately reduces shine, balances skin hydration and sebum production throughout the day, and reduces excess sebum over time without drying out.

Wauters/B.Pack: complementarity at the service of luxury packaging

site-industries-cosmetiques L'interdite Givenchy eau de toilette, Wauters/B.Pack: complementarity at the service of luxury packaging.

In 2002, when B.Pack, France's last remaining cardboard manufacturer, was looking for new investors, Wauters was the obvious choice. Although it had met with a number of potential investors, B.Pack identified with Wauters' values.

For their part, Wauters, who had never had any intention of growing the company by acquisition, met B.Pack at the suggestion of one of their customers.

It was a shared vision of the business that prompted the takeover of B.Pack :

- a family spirit
- proximity
- French manufacturing
- the same attention to detail and the same high standards in every project. 

Wauters (at Villebon-sur-Yvette, Essonne) and B.Pack (at Couches, Saône-et-Loire) are equally committed to investment and innovation. This joint research has led to the development of new solutions such as bio-sourced inks and wafer paint.

Both sites have always been equipped with state-of-the-art technology, and in an equitable way: after the installation of a new offset press in 2020 on the Couches site, a new press is also being installed on the Villebon site.

Complementary equipment

The complementary nature of the facilities at the two sites has enabled us to meet the different demands of the luxury goods industry.

Small series and small formats are produced at Couches, while large series and large formats are produced at Villebon. This flexibility in terms of production quantities enables the Wauters Group to accompany the product throughout its life cycle:

- from launch with large quantities to the maturity phase, when quantities decrease,

- and vice versa, from small series at B.Pack to large series at Wauters when market demand is stronger.

Format flexibility also enables us to meet the different demands of brands for the same product line: fragrance cases, by-products, samples, make-up, skincare...

Sharing know-how

Whether production is carried out at Wauters or at B.Pack, the Group guarantees the same quality criteria and the same end result.

Internal guarantors work on both sites to pass on technical elements and methodology, and to train teams in the same way.

In addition, the Group has invested in similar tools for both sites:

- an Epson proofing printer for color output

- Measure Color, which measures spectrocolorimetry (quantity of ink printed on the sheet) and measures a color in relation to a target (chromatic circle). This makes it possible to define with a customer the authorized Delta E, i.e. the possible maneuvering range around the target color. This very precise data serves as a common reference between the customer, the Villebon site and the Couches site.

Reuse of tools, transfer of documents and in-house team training: sharing know-how between the two sites also saves time and money.

Cosmogen, partner of 900.care

site-industries-cosmetiques A blue vase with flowers and a bottle of soap on a green background, with Cosmogen as partner.

Cosmogen is a partner of 900.care, a young brand of ecological, refillable hygiene products made in France.

900.care has selected a pump from Cosmogen's dispensing range for the bottle intended for its dissolving stick hand foaming gel. Cosmogen says it is delighted to support 900.care's philosophy of "making people love ecology", in line with its own CSR values.

Cosmogen's dispensing line comprises a selection of high-end, turnkey, customizable, Ecocert-certified and food-safe bottles, sprays and airless products.

900.care relies in particular on a system of practical and ecological solid refills. On first purchase, the product is received with its reusable bottle/container. Only refills are then ordered. According to the brand, the formulas are healthy, natural (over 95% %), sensorial and highly effective. To reduce their carbon footprint and support the local economy, all 900.care products are made in France.

Superga Beauty buys Cosmeurop perfume site from L'Oréal

site-industries-cosmetics Superga Beauty acquires L'Oréal's Cosmeurop fragrance site.

Paris-based Superga Beauty, a subsidiary of the Superga Invest Group, which has been serving the world's leading luxury and beauty brands for over 20 years, has completed a new external growth operation, strengthening its activities in the perfumery products industry.

Superga Beauty has been the official owner since 1er The acquisition of Cosmeurop's perfume production site in Strasbourg last April marked the end of discussions with the L'Oréal group that had been underway for several months. 

As a reminder, L'Oréal had acquired this site at the end of March 2020 from the Clarins group, as part of the acquisition of the Mugler and Azzaro brands. For its part, L'Oréal remains committed for three years, with a gradual withdrawal.

With the acquisition of the Cosmeurop site from L'Oréal, the Superga Beauty group is accelerating its development and pursuing its industrial investments in France. Already owner of five industrial sites, the subcontractor is now involved in the entire beauty production chain: maceration, manufacturing, filling, copacking and full service.

Superga Beauty aims to double its sales within three years. After a string of acquisitions in recent years, the family-owned French group has gradually become a key player in the European beauty industry, and recently gained a foothold in India with the creation of Superga Beauty India in March 2021.

Cosmeurop: a first-class industrial facility 

This new acquisition adds to Superga Beauty's industrial base, giving it outstanding production capacity (700,000 liters per year) and "recognized industrial excellence in perfume", which the group intends to build on for its future development. The 16,000 m² Cosmeurop site is based in Strasbourg, close to the freeway network. The plant is ISO 14001, ISO 50001 and ISO 22716 certified.

"Our position in the beauty market has unquestionably strengthened in recent years in the Full-Service/Full-Buy manufacturing and/or packaging market. This operation represents a major step forward. We're going to expand massively in the perfume sector by bringing to market this extraordinarily high-performance tool for perfume groups", explains Leslie Bréau Meniger, President of Superga Beauty. 

Conquering new markets

"We are focusing on subcontracting and its development. Our ambition is to have sites that are as efficient in every respect (quality, safety, HSE, etc.) as those of the brands, so that they trust us with 10 0%", explains Leslie Bréau Meniger. She adds, "We aim to support brands from the smallest to the largest, thanks to a complementary and highly agile offering across all our production sites."

To this end, Superga Beauty is strengthening its sales structure to achieve its business diversification objectives. This latest acquisition is part of a dynamic that will enable Superga Beauty to meet the demands of high-volume orders, whatever the distribution channel.

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