g.pivaudran, a French company, designs and produces innovative, made-to-measure metal objects, mainly in aluminum, for the worldwide perfume, cosmetics and spirits markets.
At g.pivaudran, metal is used in its purest form.

Drawing on years of experience and perfectly mastered technology, the company has been testing the possibility of integrating recycled aluminum into its production for several months now.

Aluminium, an infinitely recyclable material

Alongside its aluminum suppliers, g.pivaudran has initiated discussions and technical trials to ascertain the extent to which it would be appropriate to incorporate recycled aluminum in the deep-drawn parts produced, without altering the possibilities offered by this material in terms of shaping.

Encouraging initial results

"Things are speeding up, and we can announce today that the first tests carried out by our teams on new aluminum rollers, allow us to go one step further. We're making progress. We're now in a second wave of tests, and we're continuing to work to guarantee our customers reliable, high-quality, sustainable production of all-recycled aluminum solutions," says Marc Pivaudran, President of g.pivaudran.

Recycled aluminum appeals to brands 

"By working at a very early stage with our customers, we will soon be able to offer brands recycled aluminum products in the responsible luxury sector," adds Marc Pivaudran. "After the first encouraging tests, the challenge now is to accelerate the development of innovative responsible solutions and dare to break certain codes in the luxury sector", explains Hervé Delaigue, g.pivaudran Sales & Development Director.

On the occasion of his participation in the PCD trade show, and even if this sector has yet to be organized, g.pivaudran will present some initial leads on this new field of prospects.

Following on from the Beautifull Lips range of applicators presented last year, Texen is launching a skincare product called Beautifull Skin; a jar and Mucell applicator for two-in-one use.
Combined with a standard jar produced by the Rose site, the cap plays a double role. In addition to its sealing function, it puts the texture and density of Mucell at the service of a new cosmetic gesture.
Once the formula has been applied to the skin, simply reposition the cap on the jar and grasp the set to penetrate the active ingredients, gently stimulating micro-circulation, exfoliating and relaxing.... That's why Beautifull Skin is ideal for rich skin care.
A small aesthetic plus, Mucell injection can easily follow the decor chosen by the brand.

Mucell, an exclusive technology

The Texen Lab continues to develop applications based on Mucell technology, for which the group has exclusive cosmetic rights. This modulable-textured material can be used to meet brand objectives through targeted application modes.

A responsible applicator

Following an eco-design logic, the applicator part of the lid detaches from its base, facilitating recycling of the jar and cap. The applicator is also completely repositionable, making it easy to clean from one use to the next.

Beautifull Skin will be presented in prototype form at PCD, packaged with Agrimer's Caviar végétal scrub.

With a dedicated team and a CSR director, Arcade Beauty is committed to preserving the environment, from the purchase of raw materials through its manufacturing processes to the final product. 
Arcade Beauty has made recyclability a priority objective, with the aim of achieving 100% of these products ready for recycling by 2025. To achieve this, the group intends to act throughout the product life cycle: raw materials, production, use, transport & recycling.

Priority is given to plastic-based products, through a re-engineering of technical specifications aimed at :
. Use of recycled materials (PCR)
. Reducing the weight of plastics used
. Product recyclability

Reducing environmental impact
For all its products, Arcade Beauty favors digital printing, which has less impact on the environment than rotogravure.
Arcade Beauty's patented solutions (BeautiPod®, BeautiSeal®, ScentSeal®, Liquatouch®) now offer the possibility of being recycled via existing cardboard channels.

Greener packs
For sachets, 3D Pouch (pack with cap from 10 to 500 ml) and overwraps, Arcade Beauty has developed a recyclable, aluminum-free monomaterial complex with a reduced carbon footprint.
Arcade Beauty's new fully recyclable and printable thermoformed products are made from the same aluminum-free plastic as the shell and lid.
The masks are made from natural, organic and biodegradable non-woven fabrics.
Arcade Beauty develops sample and mini-product solutions that reduce packaging weight for equivalent dosage, notably the 3D Pouch and the pillow.

Procos, a German manufacturer of high-end packaging, designs shopping bags, rigid boxes, folding boxes, garment bags, paper or woven pouches... for brands.
On the occasion of ADF&PCD and PLD Paris 2020, and as part of its sustainable development strategy with 0% plastic in packaging, Procos presents a new version of its ready-to-use bag: "My Good Gift Bag - 0% plastic".

"My Good Gift Bag, a new eco-friendly bag imagined by Procos designer Giorgio Fabbi, has become the luxury packaging asset for sales advisors and the charm asset for consumers," explains Leander Kritikos, President of Procos.

Technical advantages

- The use of a new ecological material for the handle: Tencel, a 100% biosourced fiber created from FSC-certified eucalyptus and spruce trees.
- The use of environmentally-friendly paper: 100% PCW paper made from recycled fibers (post-consumer waste), offering a smooth surface and quality whiteness, with finishing touches identical to other papers.
- The use of environmentally-friendly components for printing and assembly (soy-based ink, water-based glue and water-based selective varnish).

The + trends

- The colors of 2020:
Blue, close to "Classic Blue", pantone color 2020, evokes serenity, reverie and calm. Blackcurrant, a fusion of pink and violet that evokes romance, luxury and elegance.
- An ideal gift bag with a ready-to-use, pre-tied ribbon and matching handles for carrying on the shoulder.

After an initial collaboration with Hapticmedia on "Rouge G", Guerlain has once again entrusted the company with the launch of its new e-commerce site, to provide a user experience for its perfume range.
Expert in visualization and personalization solutions for tomorrow's commerce, Hapticmedia develops innovative functionalities for the luxury goods sector. A new collaboration for this French company that responds to the constraints of connected commerce.

A new digital experience

Guerlain has been innovating in beauty and perfumery for over 190 years. In 1828, Pierre-François Pascal Guerlain opened his first boutique on rue de Rivoli, revolutionizing the perfume and cosmetics market. Today, Guerlain offers a new experience that pays homage to the profession for which it is famous: perfumery.
Customers can now personalize their bee bottle by choosing the type of ribbon and bow to decorate the neck of the bottle, and then engraving a name or message on it: the art of giving according to the House of Guerlain.

"The 3D technical solution proposed by Hapticmedia allows us to showcase our iconic products. It offers different combinations to increasingly demanding customers who are above all looking for digital experiences that reflect those of our Boutiques. What's more, thanks to this online personalization option, our customers can now offer a tailor-made gift to their loved ones", emphasizes Jean Denis Mariani, CDO Guerlain .

"We are delighted to have collaborated once again with Guerlain to come up with a new online personalization solution. Thanks to this second collaboration, we're going one step further by offering the option of online engraving with a dynamic, ultra-realistic rendering. In this way, web users can create their own unique and personal object. Guerlain is a key reference in the world of luxury and perfumery, and I'm delighted to be working with them on a long-term basis," explains Henri Foucaud, co-founder of Hapticmedia.

An omnichannel shopping experience in full transformation

For over 5 years, Hapticmedia has been constantly reflecting on the issues and challenges linked to changing shopping habits. Its vision: to create new online experiences, generating emotion through the customer's main point of contact, their smartphone.

Hapticmedia offers an interactive 3D product visualization and personalization solution for connected commerce. Directly accessible from the web browser and compatible with all media, this new solution makes it easier to try on, personalize and learn about products. The solution, dedicated to the world of luxury goods, focuses on the smallest detail, and is uncompromising in its execution.
This innovative company helps leading players in the luxury goods sector to co-design their products. Thanks to its interactive, scalable solution, Hapticmedia can increase conversion to purchase, and design tailor-made products for increasingly demanding customers.