Seram continues its development of connected products with the launch of Aura, a range of high-end gifts featuring NFC technology. The range includes kits, pouches, bracelets, key-rings and bottle wraps, available from the catalog or made-to-measure, with no minimum order quantity.
By integrating a digital identity with products, this innovative and intuitive concept gives brands the opportunity to establish a one-to-one B2C & C2C dialogue, with immediate impact, whatever the purpose:

- Authentication
- Traceability
- Information and advice
- Online shopping
- Sales outlet locations
- Video, streaming and augmented reality
- Access to chatbots, social networks and community animation

*Near Field Communication: is a simple, intuitive technology that enables all kinds of information about a product to be obtained from a smartphone.

As a reminder, the brand launched SMARTLACElast autumn, a lace decoration combined with patented visual recognition technology. An innovation made possible by image recognition expert Mypack. Available in 200 versions, SMARTLACE delivers a personalized message based on the variation of slight decorative details. Each product thus becomes a unique object, enabling brands to send ultra-personalized messages to their consumers as part of one-to-one communication, or for consumers to add and exchange their own content.

Cosfibel created the springtime boxes dedicated to the Bonbon and Flowerbomb fragrances, putting all its expertise into the particularly meticulous creation of the interior decorations, executed in silver hot stamping.
Based on an all-cardboard casing and a paper hinge held in place by 2 grosgrain ribbons, these boxes come in 3 references respectively dedicated to the perfumes Bonbon, Flowerbomb and Bloom, its summer flanker.
Inside, the wedge holds a bottle as well as a shower gel and a perfumed body lotion. A transparent PET surcingle molded to the shape of the products ensures that they stay in place, and tamper-evident stickers protect them. The ribbon decorations on each box are printed in keeping with the brand's universe, and the plastic seal is affixed by hand.

Bonbon, la vie en rose

Dressed in printed polyester paper, this model features a rounded lid. The ribbons are embossed in reserve. The wedge and inside of the lid are printed with candy motifs in hot stamping.

Flowerbomb and Bloom, of pearl pink
Based on a similar model, these two boxes feature lids punctuated with ridges. They are covered in pink coated paper with a pearl varnish that gives them their iridescent appearance.
The size and finesse of the decorations on the lid and wedge of the Flowerbomb box reveal Cosfibel Premium's expertise to the full.