Hot stamping Surlyn hoods with gold or silver is now possible thanks to the development of a special film, the fruit of close collaboration between DuPont Performance Materials and Leonhard Kurz, a world leader in hot stamping and cold transfer technology.
It took several months of research and development to meet this technological challenge, which is so dear to DuPont, as Maria Carcolé, EMEA Marketing Leader Perfumes & Cosmetics at DuPont, points out. We are constantly developing new projects and work actively upstream with cosmetics brands to meet their needs in terms of creativity, innovation and uniqueness.. Our understanding of market trends and expectations, and our close collaboration with market players, have enabled us to develop new decorative effects for Surlyn, such as hot stamping, which produces a high-gloss colored or metallic decoration, giving packaging a luxurious, refined touch. ".
This technically complex project mobilized a great deal of expertise and energy. The challenge was to develop a film specifically adapted for effective hot stamping, even at low temperatures. The DuPont Performance Materials technical team surrounded itself with the best specialists in hot stamping technologies, and carried out in-depth tests on the material, with the help of C. Bracco EIRL.
The Kurz Group, experienced in complex projects, took on the challenge of developing the film. "For us, the challenge was twofold: to achieve good film adhesion at low temperatures, while maintaining the high gloss of the material. After numerous tests on different research bases, and with the invaluable help of DuPont, we developed a film specifically dedicated to Surlyn hot stamping, ensuring perfect rendering on the material, whether for flat areas or fine details. It's a small revolution that opens up unprecedented decoration possibilities for brands", enthuses Stéphane Royère, Head of Business Area Industrial Products at Kurz.
The film developed also offers excellent adhesion and has passed all known abrasion resistance tests. The team even worked on developing a second version of the film, ensuring absolutely identical gloss between the heat-marked side and the other blank sides. " The valuable lessons learned from this development phase are already being put to good use in new projects for metallized and pigmented marking films. without metallization "says Stéphane Royère.
The DuPont Surlyn range is renowned for giving cosmetics brand creators and designers immense freedom of expression. With this latest development in hot stamping, DuPont is further extending the range of decorative possibilities offered by Surlyn. Thanks to more than 20 years of research into new materials and the development of innovative effects, Surlyn has revolutionized fragrance and beauty packaging worldwide, offering almost infinite possibilities for shapes and finishes. " The Surlyn range offers a wide spectrum of different grades for very high-end creations with luxurious finishes, to simpler designs and opaque or metallic renderings. Surlyn is not just a resin with exceptional transparency and brilliance for thick parts, but a veritable palette of materials that responds to extremely varied creative and design needs. We see it again today with the new decorative effects made possible by hot stamping, which will enable designers and perfume brands to personalize and further differentiate their packaging. "concludes Maria Carcolé.
DuPont and the Kurz Group will present these developments on their respective stands at Luxe Pack Monaco - October 2-4, 2017.
DuPont - Stand D1, Hall Ravel
Kurz - Stand DB11
