One of the distinguishing features of Emma Hardie's new moisturizing face mist is its packaging: an airless spray tube from Yonwoo, developed by Quadpack.

Plump & Glow Hydrating Facial Mist is enriched with moringa flower. Scientifically created for optimum performance, the mattifying particles form a nourishing layer that stimulates skin luminosity. Not surprisingly, the packaging is also high-tech.

The formula is presented in a tube specially designed to dispense a fine, even mist. The tube also preserves the integrity of the formula, thanks to the dual protection of Yonwoo's airless technology and Luxefoil's aluminum inner barrier. This protects the product from oxidation and external contamination.

The airless system is also compatible with 360-degree application, allowing the entire product to be used without waste. The tube flattens as the product is consumed, and the brand logo is always clearly visible. With a capacity of 90 ml, this nomadic format is ideal for air travel, to moisturize users' skin in the dry, artificial atmosphere of the cabin.

The Emma Hardie brand is screen-printed, and a logo embossed on a special aluminum cap enhances its high-end image.

"Our Plump and Glow Hydrating Facial Mist not only contains the most innovative skincare ingredients, it's also highly practical. We chose this soft, nomadic tube for ease of use in any circumstance; it's the ideal travel companion for any time you need extra hydration - dispensed in a uniquely generous cloud of fine mist," explained Helen Goldie, Director of Emma Hardie.

The project took just 10 weeks to complete. Launched in August 2016, Plump & Glow Hydrating Mist was the first spray in an airless tube to enter the European market. As with all its marketing initiatives, Emma Hardie took advantage of social networks to announce this new product: the brand observed a 48.7 % increase in its engagement rate on Instagram around this launch.

Texen presented its latest innovations, encouraging brands to make them their own challenges.
Created by the TexenLab unit, this showcase illustrates Texen's technological and creative avant-garde, and its commitment to global solutions that anticipate new consumer expectations.

New-generation applicators
In partnership with some of its plastics suppliers, Texen presented a range of applicators and sponges designed to create a new sensorial make-up experience.
In addition to materials such as ceramic and silicone, Texen has chosen thermoplastic for its supple, silky texture. Applicators and sponges, for eyebrow, lip and complexion make-up respectively, use the very latest technologies, including the Mucell process. The aim of this process is to achieve optimum results in terms of comfort, suppleness, cleanliness and perfect restitution of the formula, with no wastage.

Smart packaging
In partnership with the E-Ink company, Texen presented an interactive solution based on the use of a miniaturized, battery-free screen. Thanks to NFC technology, the make-up box or case presented here offers consumers, via an NFC phone, selected information such as tutorials, instructions for use, product information...
The use of this type of technology meets brands' new expectations in terms of interactive information.

3D printing
Thanks to additive manufacturing technology, Texen is expanding the range of possible designs and, consequently, make-up renderings, also enabling greater reactivity. No more molds, easily produced prototypes, brands gain in terms of budget and time to market. 3D Printing allows for the flexibility of specific animations and differentiating small production runs. Consumers, for their part, are enjoying the discovery of new-look packaging with a fresh design. In particular, Texen is previewing mascara brushes that are daring and make all the difference.