Groupe Rocher has announced its adherence to the AI Pact, a European Union initiative to promote the ethical and responsible use of artificial intelligence. It is one of the first French retail companies, and the first cosmetics group, to commit to this framework.
A pioneer in the construction of artificial intelligence compliance governance, the group was singled out at the 2024 Corporate Law Summit in the "Data & AI" category for its commitment to placing ethics and compliance at the heart of its initiatives. In particular, starting in 2022, it has launched an audit system to identify all AI systems in use, regardless of their level of risk, and if necessary conduct more in-depth analyses for a strict assessment of their compliance.
An "Oversight Board IA" committee comprising 11 professions was also created in 2023 to adopt an even more inclusive and reasoned approach to artificial intelligence. " This committee works closely with the information systems department, through a partnership aimed at ensuring a technological transformation that is at once frugal, ethical and compliant, placing employees and customers at the heart of innovation."says the group, which has also set up a Privacy & AI Consumer Observatory. Some 1,000 French people were questioned as part of this initiative, notably on the democratization of AI by companies, a survey which revealed strong consumer expectations in terms of responsibility and governance around AI.
Since 2023, Groupe Rocher has also partnered with start-up Mendo to train its employees in the issues, functionalities and risks associated with generative AI, as part of a proactive approach to prevention and awareness-raising.
Visual taken from the Groupe Rocher.