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Procos: 25 years of creativity and innovation for luxury brands

In June 2023, high-end packaging manufacturer Procos celebrates 25 years of creativity and innovation serving premium and luxury brands.

Founded in 1998 in Germany (Munich) by Leander Kritikos, Procos (for "Pro-Cosmetic") has had, from the outset, the ambition of creating beautiful packaging and retail objects. The company has focused on the fashion, perfume, cosmetics, home decoration, jewelry, wine and spirits markets, offering brands secondary packaging solutions that meet their exacting standards and enhance the experience they create with their products and in their stores.

Over the past 25 years, Procos has expanded across several continents, enriching its expertise to become a key reference in eco-responsible packaging for top-of-the-range homes.

Initially focused on the manufacture of paper bags, Procos soon expanded its portfolio to include boxes, cases and woven products. Since 2015, the company has taken a close interest in e-commerce issues, identifying the challenges of this new market and producing packaging optimized for this use, with its eco-friendly "Yoga Light" box, an all-in-one solution for brands.

In 2022, the company made a name for itself with its "New Material" shopping bag: a smooth, single-material kraft bag with paper ribbon handles, uncoated so 0 % plastic, but 100 % compatible with luxury codes.

Procos also made its mark with the first version of its pop-up box, renewed in early 2023 with a special "Chinese New Year" edition and soon to be revisited with an exclusive 25 years version. This shipping box designed for e-commerce stands out thanks to a foil added to the lid: this covers the products (tied with a ribbon for the gift aspect) and creates the pop-up effect when opened.

In 2023, the company made a name for itself with its new paper bag, the "1998", a special 25th anniversary bag made of white kraft paper, with a multi-faceted 3D structure and embossing, for a feel that, according to the company, "delights the senses".

The company has built its history on strong human relations, a constant quest for innovation and meetings as privileged times for exchange and sharing. 

Thus, in June 2022, Procos organized an event dedicated to eco-design and sustainable and social development to raise awareness among its various partners of the need for such actions.

"At Procos, we strive to be where our customers need us to be. We create and innovate to offer packaging solutions in line with the market's new eco-responsible expectations, as well as its quality requirements and need to stand out from the crowd. We are present wherever we are needed, with offices and production sites on several continents, and we have also enhanced our e-shop platform for optimized logistics solutions. We support every production project, from the briefing stage, where we listen and make suggestions, right through to product delivery.explains Leander Kritikos.

A biomimetic, eco-designed ingredient that restores skin firmness

Confirming on its expertise in active anti-aging ingredients, Seppic completes its offering for mature skin with an ingredient designed to combat sagging skin: Sagacious.

Inspired by the natural world around us, Seppic created Sagacious, an active ingredient that acts globally on all skin layers. Skin is significantly firmer, and signs of sagging are less visible.

Sagacious is a biomimetic active ingredient inspired by the behavior of plants on the International Space Station, which synthesize specific molecules from the glycolipid family to maintain their integrity in weightlessness. Seppic has succeeded in extracting this family of molecules from the algae Himanthalia elongata thanks to the eco-designed and patented "Heart of Algae" process.

Himanthalia elongata is a brown seaweed harvested with respect for biodiversity in France.

Sagacious improves skin firmness, eight times more than placebo, and reduces the visibility of nasolabial folds (clinically proven after 28 days).

Seppic's research and innovation teams also evaluated in vitro its mode of action, proving a restoration of the biomechanical properties of fibroblasts close to those of a fibroblast 28 years younger, thanks to the synthesis of key molecules at the level of the different skin layers:

  • At the dermal-epidermal junction for better cohesion between dermis and epidermis,
  • In the dermis for improved biomechanical and tensor properties of fibroblasts,
  • At the dermo-hypodermal junction for better cohesion between dermis and hypodermis. This is Seppic's new approach to an in-depth and efficient anti-aging strategy.

In compliance with Chinese regulations, Sagacious is also Cosmos and Natrue approved, with a naturalness level of 100 % according to ISO 16128.

Audrey Bonnard, Asset Product Manager at Seppic, said: "Sagacious is an innovative active ingredient, thanks to its biomimetic sourcing and Seppic's patented eco-designed process, which for the first time extracts glycolipids from seaweed. Himanthalia elongata. All this for a proven and visible efficacité as early as one month on the signs of facial sagging."

Clarins Lip Perfector, an all-in-one cream gloss with an ultra-soft tip

Clarins Lip Perfector is an all-in-one cream gloss that glides onto lips to leave them shiny and sparkling in a single stroke. This effect is achieved thanks to the ultra-soft flocked bevelled tip of Cosmogen's D16 tube. 

Lip Perfector can also be applied to the cheekbones for an ultra-natural healthy-glow effect.

The tube contains recycled plastic.

For over 40 years, Cosmogen has been developing its expertise in four complementary businesses: packaging with integrated applicators, brushes, application accessories and dispensing, for skincare, make-up, fragrance and hair.

Its ID "Innovation & Development" department detects and anticipates market trends to develop innovative, patented products centered on the expert application of cosmetic formulas, aimed at creating a new consumer experience or acting on efficacy and usage.

L'Oréal's Beauty Tech innovations at the heart of VivaTech

At Viva Technology, France's annual event dedicated to technological innovation and start-ups, L'Oréal unveiled a series of Beauty Tech innovations aimed at "beauty for all, beauty for everyone". 

Valuing beauty as a vector of individual and collective well-being, these innovations take the form of intelligent, sustainable digital services, as well as data-driven diagnostic devices, for inclusive, personalized and virtual beauty.

On its fully immersive stand, the solutions showcased for this edition of VivaTech illustrate L'Oréal's expertise in managing data, technology and AI to help consumers be better informed and access personalized beauty products and services that meet their specific needs.

L'Oréal's Beauty Tech integrates a broad product portfolio and now mobilizes more than 5,900 dedicated employees. It has been extended to more than 800 online services, with a total of 40 million uses by 2022. 

Beauty Tech has resulted in advances such as new augmented beauty tools, groundbreaking skin and hair diagnostics, the integration of a QR code into a billion packaging units to enhance the consumer experience, and six Innovation Awards at CES 2023.

A wide range of innovations

"This year at VivaTech, we've brought together an exceptional selection of innovations that are working towards positive-impact Beauty Tech, said Nicolas Hieronimus, Managing Director of the L'Oréal group. By putting our resources at the service of emerging technologies that democratize access to smarter, more sustainable beauty, we enable everyone to enjoy beauty in a more equitable and personalized way."

"Such a level of innovation would not be possible without our Beauty Tech teams, whose expertise is ever more numerous and complementary, nor without our open innovation approach via our partnerships with start-ups and tech leaders among the most advanced in the world. We are proud to share our presence at VivaTech with them, said Barbara Lavernos, Executive Vice President, Research, Innovation and Technology, L'Oréal. Today's technology and science enable us not only to satisfy our consumers with previously unattainable services, but also to transform ourselves, from research to human resources, from production to commerce, with the aim of inventing the future of beauty."

"Beauty Tech connects us to billions of consumers around the world. This enables us to understand their unique and evolving needs, in their infinite diversity, and to provide an augmented response with an unprecedented degree of precision and personalization, in both the real and virtual worlds."explained Asmita Dubey, L'Oréal's General Manager for Marketing and Digital.

Present for its seventh edition at VivaTech, L'Oréal showcased its latest innovative technological services and partnerships, incorporating inclusive Beauty Tech solutions, such as Lancôme's Hapta, designed to enable people with reduced mobility to apply make-up; diagnostic and coaching tools, such as La Roche-Posay's Spotscan (QR code to obtain basic dermatological care for all), Giorgio Armani's Meta Profiler (to carry out a personalized skin analysis at the point of sale) and Kérastase's K-Scan (smart camera using AI to scan, establish a precise diagnosis and track the evolution of hair and scalp); personalized Beauty Tech solutions such as 3D shu:brow by shu uemura for professional eyebrow make-up at home, Colorsonic by L'Oréal Paris for safe, even coloring at home, virtual makeover with Maybelline Beauty App; as well as sustainable Beauty Tech solutions such as Water Saver by L'Oréal Professionnel, which to date has saved over 42 million liters of water. 

In addition, while Korea was in the spotlight at this 2023 edition, L'Oréal announced its memorandum of understanding with the Korean Ministry of SMEs and Start-ups. This collaboration aims to strengthen cooperation and accelerate L'Oréal's open innovation approach in Korea, starting June 15, 2023.


Brandstorm L'Oréal 2023

Under the theme "Inventing the new codes of beauty", L'Oréal hosted this year's VivaTech 31.e edition of the Brandstorm contest, an international immersive learning competition for young people under 30. This year, the French team 'Caring 4 Beauty' won the challenge for its concept, Urmodel, on the theme "Craquer les nouveaux codes de la beauté", in reference to the growing influence of technology in the beauty industry.

Urmodel aims to offer an ultra-personalized shopping experience by enabling anyone with a smartphone to see themselves as a model on L'Oréal e-commerce sites. Consumers gain access to a complete, augmented beauty experience, becoming the face of their own beauty aspirations.

Caring 4 Beauty competed against nine teams from Brazil, Chile, mainland China, India, Kenya, Malaysia, the Middle East, Spain and Portugal, as well as the Taiwan region. Each team presented its beauty innovations inspired by augmented reality, virtual reality, artificial intelligence and the metaverse to Brandstorm's executive jury, with the aim of joining the teams at L'Oréal's global headquarters in Clichy for a three-month intrapreneurship program.

Prod&Pack 2023: towards virtuous product packaging

From November 21 to 23, 2023 at Lyon-Eurexpo, the Prod&Pack trade show will welcome all players in the packaged goods ecosystem.

Launched in 2021, the Prod&Pack trade show has quickly found its place in the packaging sector. The show's focus on bringing together all those involved in packaging eco-design has attracted over 600 exhibitors from three sectors (packaging, equipment & processes, handling), as well as visitors specializing in packaging from all industrial sectors where products are packaged (food, cosmetics, pharmaceuticals, white and brown goods, and all finished or semi-finished industrial products).

Reuse: a future already here

For 71 % of consumers, packaging is considered good for the environment if it can be recycled, whatever the product purchased (source Citéo). Recycling packaging means above all reusing it as... packaging. The Agec law has set a target of 10 % of reused packaging by 2027, and a decree published in April 2022 sets the annual roadmap for reaching this target. To support companies, Prod&Pack will be presenting two events focusing on reuse:

  • Tuesday November 21: the second edition of the Assises Nationales du Réemploi, with a tour of regional projects that are already working, new packaging processes (collection, washing, control and logistics), tomorrow's new standard packaging, and more.
  • Throughout the show: "the re-use packaging line", a production line targeting re-use in operation (in an area of 600 m², some twenty suppliers will demonstrate that it is now possible to adapt existing production equipment by integrating packaging for recycling into the process).

The right packaging: fishing for good ideas

New regulations, in particular those under the Agec law, require manufacturers to adapt and the various players in the packaging sector to mobilize for in-depth reflection on the 3R approach (reduce, reuse, recycle). 

On Wednesday November 22, a thematic morning entitled "What future for single-use packaging?" will bring together eco-design experts to share their best practices for making packaging more virtuous: reducing material consumption, improving recycling, increasing energy efficiency... 

Process optimization: without people, there's no salvation!

Now, more than ever, under strong economic pressure, and at a time when recruitment difficulties are on the increase, production tools must constantly optimize their operational performance. Rising to the productivity challenge means rethinking workflows, supervision, steering and management methods. 

On Thursday November 23, experts and company managers will share their experiences of how digital applications, the development of cobotics and work reorganization are improving both industrial performance and serenity in the workplace. The title of this debate: "Operational excellence: combining industrial performance and employee well-being".

Pierre Fabre inaugurates its new innovation center in China

After France and Brazil, Pierre Fabre has just inaugurated its new dermo-cosmetics research and innovation center in China: the "Pierre Fabre China Innovation Center". The CIC is based in Shanghai, in the Pudong district, a nerve center for new technologies and research.

At the inauguration, which was attended by Yuan Yefeng, Governor of Pudong District, and Joan Valadou, Consul General of France in Shanghai, Eric Ducournau, CEO of the Pierre Fabre Group, said: "In recent years, we have been working with the University Hospital of Beijing, among others, to carry out dermatological research, deepen our knowledge of the specific characteristics of Asian skin, and understand the needs of Chinese patients and consumers. The creation of the China Innovation Center, which we are proud to inaugurate today, is a major step forward. It will serve as a catalyst for innovation and competitiveness on the Chinese market, and more broadly on the Asian market."

Today, Pierre Fabre China is the leading international subsidiary of the Group's dermo-cosmetics business, driven by the performance of three complementary brands among the six in the global portfolio: Eau Thermale Avène, with its medical DNA, Klorane, a specialist in the healing properties of plants, and René Furterer, the professional expert hair care brand.

The China Innovation Center will strengthen the presence of these brands in China and guarantee their development in the Asian cosmetics market, which has tremendous potential. With an Avène product sold every five seconds, China is one of the main contributors to the brand's goal of reaching one billion euros by the end of the year.

"This new innovation center will enable us to be closer to consumers, dermatologists and health professionals, to better study the specific skin and hair characteristics of Chinese consumers, and thus understand which formulas best meet their needs. This project is perfectly in line with our mission: to serve our patients and consumers through innovative and effective solutions, to care for and treat pathologies, and thus improve their daily lives. Finally, the inauguration of this center is emblematic of Pierre Fabre's attachment to China, as we celebrate the 20th anniversary of the launch of Eau Thermale Avène in China with the iconic cream for intolerant skin", said Frédéric Ennabli, CEO of Pierre Fabre Dermo-cosmétique.

The Pierre Fabre China Innovation Center includes a formulation laboratory and an area dedicated to consumer testing. It will house a multi-disciplinary team of scientists, researchers and technicians specialized in biomedical and pharmacological innovation.

"Thanks to our medical and scientific expertise as well as our formulation know-how, tomorrow the Eau Thermale Avène, Klorane and René Furterer brands will develop unique, innovative and effective products, thanks to specific technologies, while guaranteeing transparency and sustainable sourcing, which will be verifiable by the Green Impact Index, a rating tool that measures and communicates by A, B, C, D or E, the environmental and societal impact of our products."explained Anne-Laure Gaudry, Director of Pierre Fabre Dermo-cosmetics international innovation centers.

Clinical and pre-clinical testing: a new forum for meetings and exchanges

On the occasion of NYSCC Suppliers' Day 2023, which took place on May 2-3, 2023, Skinobs launched We are testing by Skinobsa new meeting and exchange space specially dedicated to North American cosmeticians: formulators, R&D, evaluation, marketing and regulatory affairs managers.

The objectives of We are testing by Skinobs are multi-faceted. The aim is to offer a 360° vision of evaluation and of what contributes to making cosmetic products ever safer and more effective, to share the recognized expertise of test providers for ingredients and finished products, and to provide the keys to speeding up testing projects through new innovation perspectives.

We are testing by Skinobs is organized in partnership with Straticell (in-vitro tests to assess efficacy), OxiProtéomics (clinical and pre-clinical tests to assess the efficacy of personalized claims) and Microfactory (pre-clinical tests to assess make-up hold thanks to an innovative, biomimetic system based on microfluidic technology).

We are Testing by Skinobs will be present at the world's leading trade fairs focusing on the evaluation of cosmetics and their active ingredients. The space is open to testers looking to expand into new markets. The next edition will take place at in-cosmetics Asia, in Bangkok on November 7-9, 2023.

With its platforms, Skinobs helps cosmeticians, R&D managers, formulators, marketers or regulatory affairs managers to find, worldwide, recognized test providers and relevant methods to support the claims of active ingredients or finished products.

Texen's Multi Intensity Brush wins an IT Award at MakeUp in Paris

At MakeUp In Paris 2023, held on June 14 and 15, the IT Awards 2023 jury rewarded Texen for its Multi Intensity Brush. 

From over a hundred products in four categories, 31 new skincare and make-up products were nominated, including seven in the Accessories category. Texen was singled out in this category for the Multi Intensity Brush, an innovative applicator with multiple objectives. 

We were able to discover this applicator on display in the area of the show dedicated to the competition. The Multi Intensity Brush won over the 10 international experts on the jury. They tested its ability to respond to emerging beauty trends and its degree of innovation compared to existing products on the market. They particularly appreciated the modular concept, enabling consumers to vary their make-up uses and application methods.

Maximum effect, minimum space requirement

Designed for the complexion, the Multi Intensity Brush lets you create a total look with a single brush. Practical, it takes up less space in your make-up bag. This brush features a rotating system that allows you to modulate the length and mass of the brush for à la carte make-up: density, definition, contrast... It can be developed for eyes or lips with the same functionality. Accessories can be integrated into the handle or sold separately. 

With this product, the Texen Group continues to innovate in the skincare and make-up segments, thanks to expert analysis and market knowledge. 

L'Oréal venture capital fund invests in biotech company Debut

Bold (Business Opportunities for L'Oréal Development)L'Oréal's venture capital fund, has announced a minority investment in Debut, becoming the only player in the beauty industry to invest in this company. The investment will enable Debut - a US biotech - to rapidly scale up its manufacturing platform and meet the growing demand for innovative ingredients for use in cosmetics, skincare and packaging. 

This investment builds on L'Oréal and Debut's joint development programs, leveraging Debut's intellectual property portfolio of over 7,000 ingredients to bring high-value, longer-lasting ingredients to market faster.

Based in San Diego, California, Debut specializes in the discovery, formulation, clinical testing and manufacturing of innovative ingredients and products, from start to finish. Its advanced biomanufacturing platform, based on a cell-free approach, bypasses the limitations of traditional fermentation and takes direct control of biological processes to manufacture complex natural products, such as high-performance polyphenols, biopolymers and natural colorants, valued for their anti-aging antioxidant properties.

This type of synthetic biology considerably reduces manufacturing complexity and increases the quantity of product that can be obtained. Using this platform, new ingredients can be delivered in just six weeks - from discovery to pre-production - and used in a multitude of better-performing, longer-lasting beauty products; from moisturizers to serums to hair care.

"Debut responds to one of the fundamental challenges of the beauty world: stimulating innovation without the intensive use of resources and environmental impact associated with dependence on traditional means of production, said Barbara Lavernos, Executive Vice President, Research, Innovation and Technology at L'Oréal. Cell-free bio-production is not science fiction: we're there. What could be more exciting than to be the only beauty player to invest in these technologies with Debut? We're delighted to be associated with this leading biotech and, together, we want to create remarkable active beauty innovations, while protecting the planet's resources."

"We are absolutely delighted to have L'Oréal as an investor, at a time when advanced science is needed to fundamentally reinvent the way beauty ingredients are made, and to meet the challenges of cost, quality, scalability and sustainability. said Dr. Joshua Britton, Managing Director of Debut. Debut's ambition is to disrupt the active ingredient manufacturing process and, in so doing, help industry leaders like L'Oréal maintain their innovative edge and desirability, while fulfilling their responsibility to the planet and its consumers."

Mood-boosting skin care

The face is a window on the soul. As social animals, human beings are very adept at reading moods and even signs of illness or well-being just by looking at a person's face. The eyes play an important role, but so does the skin. Blushing or pale, vibrant or dull, the way we feel is expressed almost instantly in our complexion. The existence of such a brain-skin axis is supported by science, and even helps explain why some skin conditions can have mental origins. However, as studies show, this phenomenon also works in the opposite direction: healthy skin can have a positive effect on our mood. This is what led Clariant to develop its holistic concept known as "The Joyologist". It consists of skin care formulations and complete beauty routines that soothe both skin and mind.

"Taking care of ourselves is extremely important, especially in a world filled with troubling news that affects our mental well-being.explains Amandine Werle, marketing specialist for Clariant Actives & Natural Origins and one of the people behind "The Joyologist" concept. Lonsumers are looking for ways to take better care of themselves, and beauty rituals are one of them. Treating the skin with products that provide a sense of comfort can help improve mood by stimulating the release of feel-good molecules such as serotonin and melatonin. This has a positive impact on the skin and sets off a virtuous circle.

Roots and sunshine 

Rootness Mood+ is a recent innovation from Clariant that takes full advantage of this effect. It is based on a natural active ingredient obtained from the roots of Sanguisorba officinalis using patented Plant Milking technology. Sanguisorba officinalis, more commonly known as burnet, is used in traditional Chinese medicine for its haemostatic, astringent and wound-healing properties. ("Sanguisorba" literally means "anti-blood" in Latin.) However, Rootness Mood+ uses a different effect: as studies have shown, extracts of Sanguisorba officinalis root help trigger the skin's photoreceptors and promote vitamin D absorption.

Vitamin D plays a key role in the production of certain hormones. Around 90 % of the human daily requirement of vitamin D is produced by the skin and triggered by exposure to sunlight. This is why natural light offers essential health benefits, from preventing seasonal affective disorder to improving sleep. However, with modern lifestyles tending to spend more and more time indoors, it is estimated that around 75 % of the world's population is already vitamin D deficient.

Laboratory proof 

The idea behind Rootness Mood+ is to use Sanguisorba officinalis root extracts to enhance the beneficial effects of sunlight on human skin. To test this idea, Clariant's research team, based in Toulouse, France, first treated skin explants in the laboratory with Rootness Mood+ under artificial sunlight. It found that photoreceptors and specific vitamin D transporters in the cells were activated, and that this also led to an increase in serotonin and melatonin of 55 % and 120 %, respectively.

A subsequent clinical study recruited 36 participants aged between 30 and 50, all of whom reported a sullen mood and dull facial complexion. "The trial was conducted in a double-blind fashion by a research laboratory contracted as an independent third party using two randomized groups."explains Adam Buso, formulation specialist for Clariant Actives and Natural Origins. Twice a day, one group of participants applied a product containing 1 % of Rootness Mood+ all over their face, while the other group used a placebo. For around a month, researchers documented the effects on skin and mood using questionnaires, visual assessments, laboratory tests and even an electroencephalography (EEG) machine, which measures certain brain waves linked to relaxation.

A helping hand

The effects were astonishing: relaxation levels, as recorded by the EEG machine, increased by 279 % for the study group, while no change was observed in the control group. "This mood-boosting effect is equal to that of a yoga session.73 % of volunteers reported feeling invigorated after using the product containing Rootness Mood+, compared with 50 % with the placebo. There were visible improvements in skin tone and a significant reduction in carbonylated proteins, a group of stress-related compounds present in the outermost layer of the skin and known to cause a dull complexion.

Based on these discoveries, Clariant has developed Feel-Good Magic Stick. This aqueous gel stick makes it particularly easy to apply Rootness Mood+ whenever the need arises for a boost in well-being. The stick contains additional active ingredients such as B-Circadin, which helps resynchronize the skin cells' biological clock, and HerbEx turmeric extract, which increases the skin's resistance to stress.

Going further

"While our stick can be used at any time and on the move, we also have solutions that address the need for deeper relaxation, for example after a long, busy day."explains Bruna Aline Da Silva Merigiolli, formulation specialist for Clariant Actives and Natural Origins. 

Bruna Aline Da Silva Merigiolli helped develop what Clariant calls the "Forget-It-All Relaxing Mask". The main active ingredient is Clariant's Beracare CBA, a unique blend of copaiba oil and passion fruit seed oil.

Copaiba oil is extracted from the resin of the Copaiba tree, native to Brazil. "It is particularly rich in β-caryophyllene, a phytocannabinoid known to interact with the skin's endocannabinoid system."explains Bruna Aline Da Silva Merigiolli. This enables it to modulate cellular signals to reduce irritation and calm the skin. According to recent trials, it is even more effective than cannabidiol or CBD-based products, which have recently gained in popularity but are derived from cannabis plants and are increasingly being monitored by regulatory bodies. What's more, the active ingredients in Beraca CBA also help to rebalance the microbiome of sensitive skin by down-regulating certain bacteria linked to inflammation. 

Rootness Mood+ and Beracare CBA both received the BSB Innovation Award 2023. In addition, Rootness Mood+ won an award in the technology category at this year's Cosmetic Ingredients & Technology Exhibition Japan (Cite).

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