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A renewed eye make-up range

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Designed to simplify your beauty routine, offering ease of use with a more natural formulation and European manufacturing, the Beauty Success eye range is getting a makeover! 

Two new products have been added to the range to complete the make-up routine: the eyebrow fixative gel, which promises to densify and maintain eyebrows all day long, and the eyeshadow base, to intensify the color of applied shadows, smooth the eyelid and provide better make-up hold.

The brand has also developed brand-new eyebrow pencils with a smoother texture. Mono eyeshadows, with their ever more fashionable and pigmented colors, will be even more appreciated thanks to their new formulation composed of up to 98 % of natural ingredients, depending on the shade, including six matte and 12 iridescent shades.

Also new are waterproof eye pencils in 10 shades. Easy to apply, thanks to their ultra-creamy, highly pigmented texture, they can be used as a finishing touch to accentuate the eyes.

A sector guide to reducing greenhouse gases

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The editorial staff
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Cosmed and Ademe have drawn up a cosmetics sector guide to reducing greenhouse gas emissions. It has just been published.

This practical guide aims to help cosmetics companies carry out their carbon footprint from a methodological and strategic point of view, focusing on three areas: data collection, choice of calculation method and implementation of reduction actions.

Cosmed, assisted by the BL Evolution consultancy and with technical and financial support from Ademe, mobilized players in the sector for a year to draw up calculation methods for each emission item, illustrated by concrete examples and adapted to the specificities of the cosmetics industry.

Download the guide :
https://www.cosmed.fr/guide-sectoriel-cosmetique-pour-la-reduction-des-gaz-a-effet-de-serre

B Corp Beauty Coalition launches B Beauty Navigator 

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The editorial staff
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Members of the B Corp Beauty coalition have cooperated - guided by the principle of interdependence - through working groups dedicated to packaging, logistics and ingredients, with the aim of improving sustainability standards in the beauty industry.

The B Corp Beauty Coalition launches its B Beauty Navigator to help companies and citizens make more sustainable choices by sharing best practices and useful information on packaging performance and sustainability, greener logistics, supply chain engagement and ingredient sourcing practices.

Sharing best practices and advice in the key operational areas of ingredient sourcing, responsible and sustainable packaging and logistics, the B Beauty Navigator is the result of collaboration within the B Corp Coalition to deliver global "beauty for good".

Three working groups - focusing on packaging, logistics and ingredients - were created in 2022 to collectively raise sustainability standards across the beauty industry, with the B Beauty Navigator being the first outcome of these groups. Working together, the B Corp Beauty Coalition working groups have created the world's first open library of impartial advice and guidance to help demystify the green washing jargon around sustainability claims, packaging solutions and ingredient sourcing.

Designed to help beauty companies and citizens make more informed decisions, the tool will be open-source and free to access, and will be the B Corp Beauty Coalition's first significant contribution to the beauty industry. 

The B Beauty Navigator includes tips and best practices on packaging, logistics and ingredients.

Better-designed packaging

The Packaging Assessment Guide offers advice on the best - and worst - sustainable business practices, as endorsed by key industry players, and compared with the main sustainability criteria for beauty packaging. The handbook includes a glossary of packaging concepts and a practical guide to what to consider at each key stage of the supply chain. 

The Sustainability Standards and Certifications Library informs companies about the latest standards and certifications published by for-profit and not-for-profit organizations, according to their needs and priorities. 

Plastic Packaging Mapping is a dedicated database created to illustrate and assess the impact of the many types of plastic widely used in industry.

Greener logistics

The Guide to Greener Logistics helps companies and suppliers assess their own sustainability standards, based on B Corp. criteria. The checklist is designed to help companies and suppliers control, monitor and improve the environmental impact of their activities.

More responsible sourcing

The results of the working group on ingredient sourcing are currently being evaluated and will be published shortly.

All content is available on the B Corp Beauty Coalition website for companies committed to cooperating, prioritizing and improving their own sustainability credentials, and sharing best practices, for the greater good of our beauty industry.

Solabia acquires US company Applechem

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The editorial staff
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Solabia announces the acquisition of a majority stake in Applechem, Inc. Founded in 2003 by Dr. Samuel Lin at the Enterprise Development Center of the New Jersey Institute of Technology, Applechem offers a diverse range of innovative ingredients for cosmetics, personal care and sunscreen formulations. With a global reach, Applechem offers a variety of eco-friendly products, providing versatile, reliable and user-friendly solutions to leading brands.

Solabia is a recognized player in the cosmetics sector, with an extensive portfolio of high-quality active ingredients combining naturalness and proven efficacy. This acquisition is part of Solabia's strategy to consolidate its activities in this high-growth market. It will enable the company to benefit from a wider range of ingredients and strengthen its position at a time when customers in the personal care industry are increasingly looking for high-performance, easy-to-use ingredients. It will also help strengthen Solabia's presence in the strategic US market, while opening up new development opportunities for both companies in Europe and Asia. Dr Samuel Lin, founder of Applechem, will retain a minority stake and remain CEO of the company.

"We are very pleased to welcome Applechem's highly talented and respected teams to Solabia. This transaction will enable both companies to benefit from their combined know-how and offer a broader portfolio of high-performance ingredients to a wider customer base. It is also in line with our international development strategy, and demonstrates our ability to attract successful companies to the Solabia group, as we seek to develop our activities in high-potential markets".commented Jean-Baptiste Dellon, Solabia's Managing Director.

"By combining Applechem's specialty ingredient solutions with Solabia's excellent portfolio of actives, this new partnership will enable us to better serve our customers on a global scale. The association with the Solabia group will enable our collective expertise in specialty functional ingredient technologies and high-performance bioactive platforms to accelerate the development of innovative new cosmetic ingredients. We look forward to consolidating our reputation for excellence and innovating alongside a company that shares our passion, values and ambition".said Samuel Lin.

Groupe GM announces the relaunch of its partnership with Gemology Cosmetics Paris  

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The editorial staff
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Groupe GM, an international specialist in hotel hospitality products, has relaunched its hotel line in partnership with Gemology Cosmetics Paris, with a focus on sustainable development. 

An innovative brand 

Passionate about beauty and precious stones, Gemology founder Chrystelle Lannoy had the intuition to test the cosmetic virtues of minerals. 13 years ago, she commissioned talented researchers to work on the active principles of gemstones, in order to extract their full richness and power. 

Since then, Gemology's laboratories have been exploring the functions and benefits of these trace elements on the skin. This was the birth of cutaneous oligotherapy. 

Using sophisticated mineral liquefaction techniques, Gemology extracts naturally-occurring trace elements and incorporates them into its skincare products. 

Back to home product line 

All Gemology products are enriched with a complex of sapphire and diamond extracts. Sapphire, rich in iron, stimulates collagen production to firm skin, while diamond has anti-wrinkle properties and provides a "soft focus" effect. 

The range includes a shower bath gel, body lotion, shampoo, conditioner and hair & body gel. All are available in 30 ml tubes made from plant-based materials and fitted with 100 % recycled plastic caps. A 20 g soap and a 40 g massage soap, certified RSPO MB (Roundtable of Sustainable Palm Oil, Mass-Balance), complete the Gemology range. 

As part of Groupe GM's "Care About Earth" program, 300 ml large-format dispensers are also offered in the line. Products in the Gemology hotel line, as well as a new liquid soap, are now available in Ecopump 300 ml large-format dispensers made from 100 % biobased plastics. The pumps are made from bioresin derived mainly from sugar cane.  

Several secure wall bracket options are available in conjunction with our Ecopump. Single, double or triple, they are made from stainless steel, chrome-plated brass or ABS plastic. They can be fixed to the wall with screws or double-sided tape.  

The "Care About Earth" program 

The Gemology line complies with the principles of Groupe GM's "Care About Earth" program, which aims to reduce the environmental impact of its products, contribute to sustainable practices and preserve the planet for future generations. As a supplier of eco-responsible hospitality products, GM Group favors the use of bio-sourced or recycled materials and the sourcing of renewable raw materials. By focusing on eco-design, Groupe GM offers hoteliers sustainable solutions and supports them in their ecological transition. 

Laurent Marchand, President of GM Group, comments: "We're delighted to be working with Gemology to renew our successful collaboration, introducing more eco-friendly home care products to this luxurious line.. Like the vision shared by Chrystelle Lannoy and Gemology, Groupe GM is relentlessly committed to creativity, quality and innovation. This line, which fully reflects our core values, will enable hotels around the world to pamper their guests with hospitality products that highlight the natural benefits of precious minerals." 

A patented textured rollerball with a spicy kick!

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The editorial staff
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Vitalage, the lift and firming serum from GA-DE Cosmetics, is already sold out! It owes its success to the richness of its revitalizing anti-aging formula, combined with the stimulating effect of Cosmogen's patented textured silicone roller. 

This new, original version of Squeeze'n roll, with its on/off rotating closure, allows you to dispense (on) then apply the formula, revitalize the epidermis thanks to the roller's supple nubs, and wash it off (off). The tube is made of recycled PE.

Developed by Cosmogen, world experts in innovative, patented application solutions for cosmetics brands, the Squeeze'n roll textured applicator is available in a detachable version for reuse on a refill, then recycled separately at end-of-life.

Madame la Présidente and Superga Beauty: 360° support

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The editorial staff
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Superga Beauty, the "Beauty" division of the Superga Invest group, a specialist in services for the luxury goods industry, is helping French start-up Madame la Présidente to extend its ranges and give its products a makeover.

The brand is expanding in the hair beauty market with a complete and inclusive natural offer dedicated to all hair types, straight, curly, frizzy... It includes hygiene, care and styling products, accessories and dietary supplements for women's, men's and children's hair.

Thanks to its full-service expertise, Superga Beauty is at its customers' side at every stage in the manufacture of their products, from design to industrialization.

A partnership for successful projects

The young French brand Madame la Présidente called on Superga Beauty's 360-degree expertise to support its development. Formulation and regulatory monitoring were handled by Superga Beauty's partner laboratory, while Superga Beauty teams managed the entire value chain from pack sourcing, through industrialization, to delivery of the final product.

"Our full-service offer means that each customer is supported at every stage, from design to implementation. Madame la Présidente benefits from a team of experts to manage her projects, develop her products and ensure their industrialization. The brand can thus rely on Superga Beauty to ensure its growth and devote itself solely to the success of its brand and the satisfaction of its customers.said Nathalie Dickeli, General Manager of Full Service & Promotion.

Give your products a makeover with full service

Superga Beauty, through its full service offer, also takes charge of brand and range developments. After working with Madame President's decision-makers to identify areas for improvement on existing tubes, Superga Beauty proposed a change in printing technology. For the time being, two products are being transformed, with flexographic decor printing on the entire packaging. Superga Beauty also made it possible to change two formulas from a jar to a tube. "For each new project, the Superga Beauty team brings its experience to bear on the choice of decor, technical solutions and costs."emphasizes Nathalie Dickeli.

A complete offering designed, formulated, manufactured and packaged in France

Superga Beauty gives its full-service customers the benefit of its French industrial base, comprising six wholly-owned plants. Madame la Présidente's hair care range is made and packaged at the BPS 60 cosmetics site in Montataire (60), while copackings are produced at the Chaulnes site (80). The full service team works closely with the planning and production teams, guaranteeing total control over execution.

"This collaboration with Superga Beauty is a further step in building the Madame la Présidente brand, explains founder Meriem Malone. French manufacturing has always been key for us, as has eco-design, which is equally important. With this partnership, it continues to be present at every stage of product realization, from the naturalness of formulas, beyond the 95 % of natural ingredients, to the recyclability of packaging. Taking full advantage of Superga Beauty's expertise and CSR strategy enables us to take concrete action to reduce the carbon impact of our brand."

The collaboration between Madame la Présidente and Superga Beauty is a long-term one, and several projects are already underway... Backed by a solid partner, committed to an effective and concrete CSR approach, the brand can calmly accelerate its development and conquer new markets.

Symrise inaugurates The Little Red House, its new creative center in the heart of Shanghai

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The editorial staff
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Symrise strengthens its position in the Chinese fragrance market and inaugurates The Little Red House, an intimate, immersive and collaborative creation hub in the heart of Shanghai. Located within an iconic building designed by French architect Jean Nouvel, this unique and inspiring space is a new place for fragrance creation to spark ideas and co-create in real time.

A modern showcase for creativity

Located in the Xuhui district, The Little Red House is Symrise's new creative center dedicated to the Asian market, inaugurated on May 18 in the presence of Ricardo Omori, Deputy President of the Fragrance Division, Eder Ramos, Global President of the Fragrance Division, perfumers Alexandra Carlin and Maxime Exler and other key members of the Symrise team. The name refers to the Symrise logo and the red walls of the iconic The Roof building, designed by French architect Jean Nouvel to capture the quintessential soul of Shanghai. 

Dedicated to fragrance creation, market research, creative arts and olfactory culture, The Little Red House will be the venue for exclusive events and cultural programs such as masterclasses, meetings with perfumers and trend conferences aimed at learning, connecting and sharing knowledge. Symrise customers, perfume enthusiasts, influencers and journalists will be able to exchange ideas in this collaborative space and be nourished by genuine creative energy.

"China is a strategic market for Symrise. We inaugurated a new R&D center in 2019 in Pudong, invested €200 million in a new factory that opened in 2020 in Nantong. Now, The Little Red House offers us a dedicated space to co-create with our local and international customers, and showcase many of our high-tech skills. The Little Red House marks Symrise's continued expansion and the reinvention of fine fragrances in Asia, says Ricardo Omori.

"We believe it's important to be at the forefront of innovation and to listen to our customers. Like L'Appartement Étoile in Paris, The Little Red House is strategically located in the center of Shanghai and will enable us to be closer to our customers, while offering a modern ambience that leaves room for creativity."says Julianne Pruett, Global President Fine Fragrance.

A new Laire base to celebrate fine perfumery and China

To celebrate the opening of The Little Red House and pay homage to China, perfumers David Apel (USA), Maxime Exler (China) and Suzy Le Helley (France) worked to rework an iconic Laire base, Piviane, to offer a new, modern interpretation. The new base was previewed at the inauguration.

The new Piviane Impériale DL takes up the leathery signature of the emblematic Piviane, in which the animalic note has been replaced by a gentle smoky sensation to create an intoxicating, delicate floral scent. A blend of natural and synthetic ingredients, and exclusive Symrise captives, Piviane Impériale highlights Mada- gascar vetiver and longonza, artichoke Symtrap and Symrose.* and Sympep**. "This new Laire base is the quintessence of floral sophistication, a chiaroscuro between a luminous, flowery peony wrapped in a smoky, leathery facet. The ultimate touch of majestic femininity. A celebration of fine perfumery and China," says Symrise.

"It was an extraordinary journey to dive back into the world of Laire, even more so for a project like this. We modernized the base by replacing the signature animal leather with a smoky facet. To achieve this, I played with our new Sym-pep captive and a touch of longoza refreshed the floral heart. The result is still a floral explosion, with a unique premium touch, which is ultimately what Laire bases are all about."explains David Apel.

"Having spent the last two years in China, this new base is a true tribute to Chinese beauty and its love of fragrance. I love exploring new ingredients and challenging myself, so in addition to our Symrose captive, I was keen to add Artichoke Symtrap which brought a unique fresh note."says Maxime Exler.

The contrast between the delicacy of the flowers and the leatheriness of the original base has always fascinated me. In Piviane Impériale DL, I wanted to play with our elegant Madagascar vetiver, which adds a sublime smoky note. In this way, we were able to preserve this astonishing contrast in a new, gender-neutral interpretation.explains Suzy Le Helley.

* A complex floral ingredient that enhances the naturalness and radiance of floral fragrances with an intense note of rose, very natural and clean, with a light touch of geranium and lily of the valley.

** Natural aromatic composition obtained by a patented process from an essential oil with woody, peppery notes with moss, balsamic and patchouli facets.

Photo:
From left to right: Ricardo Omori (Deputy President, Fragrance Division), Karim Lisi (VP Business Development, Fine Fragrance APAC Division), Eder Ramos (Global President, Fragrance Division).

Pettenon Cosmetics selects Centric PLM to streamline product development

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The editorial staff
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Italian group Pettenon Cosmetics Spa SB partners with Centric Software to streamline collaboration, boost productivity and reduce time-to-market. 

Centric Software offers innovative business solutions designed for the planning, design, development, procurement and distribution of products - apparel, footwear, sports equipment, furniture, home furnishings, beauty products, food and beverages, luxury goods... - enabling companies to achieve their strategic and operational digital transformation objectives.  

For over 70 years, Pettenon Cosmetics Spa SB has been developing top-of-the-range professional hair care products for the Italian and international markets. The group offers premium products, adapted to the specific needs of local markets and suitable for different hair types and natures. Its sales network is deployed in 91 countries, and offers 170,000 references - shampoos, masks, styling products, hydrogen peroxide and other technical products.

Pettenon Cosmetics Spa SB's ambition is to enhance beauty through an ethical and sustainable approach to cosmetics designed to beautify their users.

In 2021, this commitment by Pettenon Cosmetics Spa SB to responsible, sustainable and transparent actions was recognized by the Italian State, which awarded it the qualification of a company of general interest.  

From the outset, Pettenon Cosmetics Spa SB owes its success to its commitment to three strategic pillars: innovation, digital transformation and sustainable development. In 2022, Pettenon Cosmetics Spa SB has identified the need for a new digital solution to consolidate its competitive edge and the strength of the guiding pillars underpinning its commitments. 

"Teams were wasting precious time entering data by hand, opening the door to human error, says Giulio Pistolato, IT Manager at Pettenon Cosmetics SPA SB. We seized the opportunity to streamline our data and automate tasks with the aim of offloading our teams, improving our productivity and reducing our costs." 

Following a process of analysis and evaluation of the various solutions on the market, Pettenon Cosmetics Spa SB selected Centric PLM, Centric's PLM solution for cosmetics, skincare and fragrances, to support its digital transformation objectives. 

"We chose Centric PLM because it was able to meet all our needs, and because it's one of the best solutions in the industry, justifies Giulio Pistolato. The PLM repository common to all data, and its ability to increase efficiency, reduce the risk of error, and guarantee our compliance with safety and environmental standards, will ultimately contribute to boosting the quality of our products and reducing our time-to-market."

Pettenon Cosmetics Spa SB plans to deploy Centric PLM in several departments, including R&D, purchasing, logistics and IT. The PLM platform will host over fifty new product development projects. 

"Thanks to Centric PLM, we expect to be able to significantly consolidate our product development, adds Giulio Pistolato. With automation, we expect to increase productivity, reduce costs and improve product quality - all factors that will strengthen our competitiveness in the marketplace."  

Collaboration is another of Pettenon Cosmetics Spa SB's core values, and the company is looking forward to a long-term partnership with Centric Software.  

"The collaboration with the Centric Software team was extremely constructive, dynamic, and helped lay the foundations for growth."says Giulio Pistolato. 

"We are delighted with our partnership with Pettenon Cosmetics Spa SB, concludes Chris Groves, President and CEO of Centric Software. Our companies share the same values of innovation, digital transformation and sustainable development. We look forward to deepening our collaboration with Pettenon Cosmetics Spa SB, with a view to the long term." 

S'Young International helps European brands enter the Chinese market

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The editorial staff
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Since 2018, S'Young International has been supporting beauty brands to navigate the Chinese market - Evidens De Beaute (France), Pier Augé, Memo Paris (France), Lierac (France), Jo Loves (UK), Zelens (UK), Lord & Berry (Italy), Kiko (Italy), Lumene (Finland), Mesoestetic (Spain), Natasha Denona (USA), Cellex-C (Canada).

To celebrate the success of the brands it supports and the opening of its campus in Changsha (improved headquarters), S'Young International organized a "Festival of Brands" in April. Customized ceremonies were created for four of our supported brands: Evidens de Beauté, Lumene, Lord & Berry and Pier Augé. 

During the festival, S'Young International CEO Marshall Chen talked about the success of Evidens De Beauté and Pier Augé (which the Group acquired in 2020). Both brands are enjoying real success in China, thanks to S'Young International and in particular Pier Augé, which had virtually disappeared from the beauty market. 

"We are delighted that our partner brands have come to S'Young City to commemorate the completion of our new campus and our close partnerships. This festival has been specially designed to celebrate the success of our partner brands by showcasing their uniqueness and product portfolios against our most prestigious distributors and key opinion leaders here in China. This will enable more partners and consumers to understand these foreign brands and develop them to their full potential here in China," said Marshall Chen.

According to the company, S'Young International is the leading Chinese partner for international beauty brands seeking to penetrate the Chinese beauty market. The company's beauty brands are worth an estimated 110 billion euros.

The great success of Pier Augé x S'Young International

In 1961, Pier Augé, the French luxury beauty brand, was launched and enjoyed some success in its own market. During the 1980s and 1990s, as competition between French beauty brands intensified, the brand's over-reliance on brand awareness and lack of investment in digital and marketing led to bankruptcy and its acquisition in 2020 by S'Young International. 

In 2021, S'Young International and the brand formed a partnership to introduce Pier Augé to the Chinese market and turn around the brand's fortunes.

The S'Young International group is committed to respecting the brand's concept and heritage, while presenting it to Chinese consumers in a way that appeals to them. 

Pier Augé was able to shape the success of its flagship product "Douce Aura" into the number-one international cream on TMall global. Thanks to the support of S'Young International, Pier Augé achieved sales of $1 million in its first 18 months, and brand awareness increased by 536 % in 2022. 

According to the Chinese group, S'Young International enabled the brand to reach millions of consumers and gain exposure worth 59 million euros.

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