Perfect Corp.'s trend report highlights the role of artificial intelligence (AI) in transforming retail experiences in beauty and fashion, according to opinion leaders.
Beauty & Fashion Tech provider of artificial intelligence & augmented reality, Perfect Corp. develops 'Beautiful AI' solutions. Its latest trend report entitled "The most important AI trends in Beauty & Fashion", bringing together renowned experts and opinion leaders from retail and technology, has been published.
The report, which also includes data from Perfect Corp.'s YouCam suite of consumer applications to illustrate how AI captures consumer attention in beauty and fashion, analyzes how AI "is poised to revolutionize these sectors, ushering in a new era of personalized experiences, while fostering more impactful interactions between consumers and brands."
" As consumer expectations evolve in the digital age, AI is positioning itself as an essential technology to help brands and retailers be more responsive, sustainable and profitable."says Perfect Corp.
According to the report, AI assistants such as Perfect Corp's SkincareGPT and BeautyGPT, will enable brands to offer personalized recommendations and responsive customer service, improving the shopping experience and strengthening consumer loyalty. The idea: offer real-time beauty advice, AI skin analysis and virtual product trials through interactive conversation, making personalization accessible on a large scale.
On the occasion of this report, Perfect Corp. also announces that AI will give rise to the next generation of immersive experiences with hyper-realistic virtual try-ons and virtual fitting rooms.
Third point noted: AI will advance sustainability in beauty and fashion retail to the extent that AI-powered virtual trial tools will reduce the need for physical samples in the beauty and fashion sectors. These virtual trial experiences will also enable brands to provide personalized recommendations to shoppers, matching each customer with the most suitable product and reducing waste generated by returns.
Generative AI will also revolutionize content creation. It will enable brands to create dynamic, personalized content on a massive scale, while offering consumers the opportunity to explore new forms of creative expression and inspiration. "From AI-generated marketing campaigns to AI-enhanced artwork and editing tools, generative AI will open up new possibilities for brand storytelling and consumer engagement."Perfect Corp.
What's more, from personalizing recommendations to improving customer service, AI will optimize every stage of the customer journey, boosting operational efficiency and improving overall customer satisfaction.
"We're delighted to unveil our latest trends report, which highlights the transformative impact of AI across all sectors, said Alice Chang, founder and CEO of Perfect Corp. With innovative tools such as virtual fitting rooms and AI-enabled HD skin diagnostics, AI is not only redefining the way brands interact with consumers, it's also enabling unprecedented efficiencies and innovation. At Perfect Corp. we're committed to providing beauty and fashion brands with insights into technologies that are revolutionizing the consumer journey, as well as cutting-edge AI solutions that deliver exceptional, immersive experiences."
The trend report is available here: https://www.perfectcorp.com/fr/business/color-trends/AITrends
