Taken over from the Alkos group as part of a spin-off orchestrated by MBO+, Cosmogen is now positioned as one of the leaders in innovative application solutions for cosmetics and parapharmacy brands, generating nearly €25 million in sales by 2024. The company operates in Europe, North America, Latin America and Asia, serving both prestigious key accounts and innovative niche brands.
"We are delighted to have supported Priscille Allais and her management team in this transformative stage of Cosmogen's development. Thanks to her leadership, Priscille has been able to strengthen a brand already well established in its market, recognized for its patented innovations and strong commitment to responsibility and sustainability. We wish Priscille and her teams every success in this new cycle, and hope that their strong ambitions will materialize alongside their new partners".says Chloé Miller, Director, MBO+.
MBO+ focused its support on sustaining its growth drivers:
- The recruitment of Priscille Allais as CEO, enabling Cosmogen to benefit from her in-depth sector expertise, as well as her committed CSR stance, and her ability to bring her teams on board and help them grow.
- Cosmogen's refocusing on a sustained policy of innovation, enabling it to broaden its addressable market, and better serve the different types of customers it addresses.
- The development of an ambitious ESG policy, ahead of its time, which nurtures both the company - now a company with a mission, and Ecovadis Silver and B Corp accredited - and its products, from design to manufacture (eco-design, recyclability, removable refillable packs, etc.).
- Strengthening its organization with the recruitment of key high-level profiles in the different geographies where it operates.
"I would like to warmly thank MBO+ for its strategic and visionary support, which has enabled Cosmogen to reach decisive milestones in its development, and I am excited to explore the new opportunities that lie ahead with Weinberg Capital Partners and BNP Paribas Développement."says Priscille Allais, CEO, Cosmogen.
A company with a mission since 2022, Cosmogen is the world expert in innovative, patented and responsible application solutions for cosmetics and now pharmaceutical brands. Its expertise is recognized in four complementary fields: packaging with integrated applicators, brushes, application accessories and dispensing, for skincare, make-up, fragrance and hair. Its ID "Innovation & Development" department detects and anticipates market trends to develop innovative, patented products centered on the expert application of cosmetic formulas, aimed at creating a new consumer experience or acting on efficacy and usage.
In line with its CSR program, 100 % of Cosmogen's innovation process incorporates the 3R criteria: Reduce, Reuse, Recycle. This translates into packs and applicators that can be dismantled, recycled and/or refilled, and made from recycled materials. The team has been trained by the eco-design department in the requirements of CSR in innovation, and Cosmogen has developed in-house software for analyzing the life cycle of its products.
Cosmogen is present in Europe, North America, Latin America and Asia to inspire its customers and support them in their projects.
Its new strategic partnership with Weinberg Capital Partners marks a new stage in the company's ambition to accelerate growth in the short and medium term. Since 1982, Cosmogen has established itself with international beauty brands as an expert in the application and design of high value-added primary packaging, offering them customized, reliable, responsible and operational turnkey solutions, now also targeting the pharmaceutical industry.
"The teams are delighted, and fully committed and motivated to lead this new phase of growth with Weinberg Capital Partners, whose investment is a validation of our vision and strategy. It will enable us to accelerate Cosmogen's development while remaining true to what makes us successful today: our culture, our values, our ability to innovate, our high standards and our dedication to our customers".says Priscille Allais.
According to Paul Cordahi, Director at Weinberg Capital Partner, "Priscille Allais has done a remarkable job, positioning Cosmogen as a unique player in a dynamic market. Her reputation with major brands and the wealth of her expertise should enable Cosmogen to continue its strong growth trajectory. It's this first-rate "customer capital" that won us over. We have already identified opportunities for external growth, with the aim of strengthening the company's international presence.
Weinberg Capital Partners is an independent investment company historically active in buyout capital. It then broadened its scope to include real estate assets. Since 2015, the company has been investing in the capital of listed French SMEs/ETIs as a minority shareholder with an active, friendly and long-term approach, complementing its capacity to invest in SMEs/ETIs with a minority strategy focused on sustainable development issues, which offers extra-financial support known as impact, designed to prepare companies for environmental and societal challenges.
