To distill the fragrance and enhance its iconic four-lobed bottle, Guerlain chose the LiquaTouch sample that Arcade Beauty created in the shape of the bottle. A first in France.
The LiquaTouch concept is a real marketing winner. Its patented technology makes it possible to present an identical fragrance, thanks to a non-woven applicator protected by two layers of aluminum complex. As soon as opened, the fragrance is gradually revealed on the skin, for a discovery in the rules of the art.
100 % customizable
This fully customizable printed label can be applied to all types of media (cards, inserts, etc.) and in all sizes. LiquaTouch also adjusts its label and even the pad it contains to the chosen shape. It is available in double or triple versions, to unveil several fragrances in a single marketing operation (press, mailing, point-of-sale distribution...).
Guerlain's choices
Seduced by this made-in-France technology, the brand pushed back the limits of creativity for its Mon Guerlain fragrance. Arcade Beauty supported this aesthetic choice by creating the LiquaTouch in the bottle's mythical shape. This significant collaboration underlines the perfect harmony between aesthetic codes and industrial expertise.
