Being a trade press publisher today means juggling editorial missions, reader engagement, advertiser expectations and the digital revolution. Industries Cosmétiques meets this challenge by reconciling journalistic rigor and innovation.

An expert in specialized press for the cosmetics and perfumery industry, the medium has developed a powerful editorial ecosystem: print magazine, high-performance website and a massive presence on LinkedIn, with over 17,000 subscribers and record interactions. In 2024, this strategy was enriched with "Du côté de LinkedIn", a section integrated into the magazine, highlighting the latest trends in the industry. posts and videos.

The editorial team has also embraced new communication formats: short videos with subtitles, shot with lightweight equipment, offering dynamic, responsive coverage of market innovations.

Artificial intelligence is a tool that can be integrated with discernment: automatic subtitling, trend analysis, performance optimization. But at the heart of the medium, it's always the human element that comes first. The editorial team remains the driving force, bringing expertise and credibility to every publication.

With posts regularly exceeding 10,000 views, Industries Cosmétiques also opens up new opportunities for monetization, providing advertisers with direct access to its audience. In a rapidly changing sector, Industries Cosmétiques proves that the trade press still has a bright future ahead of it!