The American natural beauty brand behind an uncompromisingly luxurious line of make-up and skincare products, Westman Atelier has entrusted TNT Group with the manufacture of the packaging for its latest launch, Skin Activator Rollerball.
In keeping with the brand's codes, Skin Activator Rollerball's packaging features a removable ball applicator combined with a refillable and reusable device.
TNT Group's patented concept, this removable stainless steel ball held in place by magnetization offers, according to TNT Group, unlimited fluid movement, as well as a cold-effect contact surface increased by 300 % compared with a conventional roll-on applicator.
Thanks to an integrated pump system, a single press on the refill bottle is all it takes to dispense the formula without the risk of back-air and contamination. After use, the applicator's removable ball can be completely washed, or even sterilized. The refill is easily replaced with a key.
An integrated pump system now makes it possible to dispense the formula at the touch of a button on the refill bottle, with no risk of back-air or contamination. After use, the applicator's removable ball can be completely washed and even sterilized. What's more, the refill can be easily replaced with a key.
" After seeing the concept of the removable rollerball, inspiration immediately struck and I imagined a refillable skincare product, taking up our brand's unique aesthetic codes and incorporating this patented rollerball. This customized refillable packaging illustrates the brand's 3D design language that I created when I set up Westman Atelier. One of my favorite quotes that reflects my approach to packaging design at Westman Atelier is 'Details are not details; they make the design', Charles Eames," explains Angela Piner, Chief Design Officer at Westman Atelier.
Among these details: the disruptive proportion of the silhouette, the customized thickness of the aluminum to obtain a recessed logo defined in depth, the engraved brand on the inside of the hood, the fine, revealing lines of the sharp-edged flush base. As well as the metal details combining a customized gold bead and a shotgun barrel pump. The tactile matte finish is a customized white shade with a hint of pink created by Piner for the launch of Westman Atelier's new skincare line.
Angela Piner adds " For any innovation, functionality is paramount in packaging design. This required collaboration between engineering (Gina Bueti, Engineering at Westman Atelier), myself and TNT Group to maximize ease of use for the consumer, which is reflected in the system for replacing the glass refill flush with the base, thanks to a key."
The Skin Activator Rollerball range includes two 20 ml serum refill bottles, one of which is pre-loaded in the device. The refill bottles are made of drawn, lacquered glass. nude then screen-printed. A screw neck ensures that parts can be refilled and recycled once separated.
"TNT Group is very proud to have worked alongside Westman Atelier, a prestigious brand that is particularly demanding in terms of the quality and authenticity of the skincare and make-up products it creates. "concludes Boris Schaefer, VP Sales at TNT Group USA.
