Since September 19, 2024, Yves Rocher's website has indicated that some 30 flagship products have been assessed according to the Green Impact Index. All new products will soon be included, to reach a total of some fifty products assessed by January 2025. Eventually, the brand hopes to extend this initiative even further.
The Green Impact Index reinforces the brand's commitment to the eco-design of its product range, by highlighting products with A and B ratings, and identifying those that still need to be optimized, with a view to continuous improvement.
A tool for transparency
Yves Rocher points out that the French, increasingly concerned about the environmental impact of their purchases, are looking for precise, reliable information on manufacturers' commitments. However, according to Ademe, 68 %* of them still find it difficult to distinguish what is truly responsible and sustainable, despite the ever-growing range of products on offer.
By including the Green Impact Index on its website, the brand aims to enable its customers to make more informed choices. "With this new rating method, consumers will now be able to quickly assess the impact of the products they consume, and steer towards those that are in line with their ecological and ethical values."the company says.
A valuation methodology overseen by independent experts
Yves Rocher is one of 22 organizations from different sectors and sizes that make up the Green Impact Index Consortium, with the ambition of making the Green Impact Index the reference tool for displaying the environmental and societal performance of products.
Some fifty criteria are evaluated over the product's entire life cycle. The product's impact is materialized by an intuitive rating from A to E, enabling consumers to quickly identify its performance on aspects such as eco-design, production conditions, packaging recyclability and the brand's commitments. In addition, a detailed assessment for each criterion - transport, packaging, manufacturing, formulation and social issues - is available on the brand's website.
"Yves Rocher's mission is to invent the responsible cosmetics of tomorrow. This means making beauty and skincare products that are more respectful of our environment more widely available and accessible. To achieve this, it is essential to provide consumers with the tools they need to understand the environmental and social impact of their choices. The Green Impact Index score makes it possible to quickly identify these impacts and make choices accordingly!"says Alexandra Ferré, Impact & CSR Director for the Yves Rocher brand.
*Greenflex - Ademe responsible consumption barometer 2023
